Hertha Sturm

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Hertha Sturm (born January 22, 1925 in Nuremberg ; † May 14, 1998 ) was a German radio journalist, communication psychologist and media educator.

life and work

After studying psychology and law , Hertha Sturm headed the school and youth radio department at Südwestfunk . She built up and headed the education and training department at ZDF . In 1967 she completed her habilitation in Freiburg im Breisgau on the subject of "Psychology and Mass Communication" and was then until 1974 Professor of Psychology and Mass Communication in Freiburg. In 1974 she was appointed director of the International Central Institute for Youth and Educational Television (IZI) at Bayerischer Rundfunk and from 1974 to 1982 she held a professorship for psychology and communication studies at the University of Munich . In 1982 she developed the communication psychology / media pedagogy course at the University of Koblenz-Landau and took over its management.

Hertha Sturm coined the concept of the missing half-second : the high speed of TV presentations, especially children, are emotionally overwhelmed. The missing half-second in the perception of media content leads to only superficial processing of the information and thus a lower “intellectual understanding”.

Publications (selection)

  • Perception and television: the missing half-second . In: Media Perspektiven , Issue 1, 1984, pp. 58–65.
  • The stressed viewer. Conclusions for a recipient-oriented dramaturgy . Published by Marianne Grewe-Partsch and Christian Doelker, Klett-Cotta Verlag, Stuttgart 2000.

Web links