Hotel F1

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Hotel F1 ( spelling hotelF1 ) is a low-cost hotel chain of the French group Accor . It was launched in 1984.

history

In the 1980s, profitable budget hotels established themselves in France. Accor (at that time still under the SIEH company ) therefore founded the Formule 1 hotel chain in 1984. With Ibis , Mercure and Novotel the company was  already the market leader in Europe. The first hotel opened in Formule 1 in Évry near Paris , and a second followed in 1985 on the Autoroute A6 near La Salle in the Mâcon arrondissement . From the beginning, Formule 1 did without numerous additional services, which meant that the room rate could be reduced to a minimum. In addition, at the end of the 1980s, for example, machines for check-in began to be installed, thereby saving additional costs.

Typical F1 room

Die Zeit described the concept of Formule 1 as “simple but cheap”, while WirtschaftsWoche recognized the “Formule 1 formula” as an innovation in the market. By the 1990s, Formule 1 had 240 hotels. The success in France prompted Accor to experiment with the hotel chain in Germany. The pilot project started with three locations achieved an above-average capacity utilization, whereupon the Formule 1 was introduced nationwide. In the next few years, out of 1000 new hotels in Europe, around 100 should be built in Germany. In 1995 Formule 1 started a major offensive on the German market with a hotel in Magdeburg.

The hotel chain played a crucial role in Accor's remodeling in the 1990s. At the international level, Formule 1 was combined with the Etap and Ibis hotels in the subsidiary Sphere International. In 2008, the operators announced a comprehensive modernization of the hotel chain, which also included the introduction of Hotel F1 as a new brand. Investments in technology and equipment of the houses were financed with the sale of around 100 budget hotels. A year later, Accor sold more hotels from Hotel F1 and rented them back to reduce debt. This was repeated in 2017.

Locations

In recent years, Hotel F1's international presence has been gradually reduced. Many of the chain's hotels came under the umbrella of other Accor brands. Today Hotel F1 can only be found in France. The chain currently operates 219 hotels there with around 16,000 rooms, in which seven million guests stayed in 2016. The locations include both tourist and urban destinations. Hotel F1 is represented in all ten largest cities in France .

Web links

Commons : Hôtel Formule 1  - Collection of images

Individual evidence

  1. ↑ a b Hotel F1. Accor, accessed November 20, 2017 .
  2. ↑ Eklo, nouveau low-cost hôtelier dans l`Hexagone . In: 24 Heures . March 24, 2014, p. 9 (French).
  3. ^ A b French discovered a gap in the market for profitable cheap hotels . In: Handelsblatt . January 23, 1987, p. 6 .
  4. ^ Accor . In: Directory of the World's Largest Service Companies . Moody's Investors Service, New York City 1990 (English).
  5. ↑ a b c Ralf Klingsieck: Formula 1 becomes F1 . In: General hotel and gastronomy newspaper . August 2, 2008, p. 2 .
  6. ^ Petra Porzelt: Location planning of hotel companies . Diplomica Verlag, Hamburg 1999, ISBN 3-8386-1748-7 , p. 52 .
  7. ↑ Harry Weiland: Cheap beds . In: The time . November 15, 1996 ( zeit.de [accessed November 20, 2017]).
  8. ↑ Hotels of tomorrow: computers do the work . Open-sesame for the guest: the credit card. In: WirtschaftsWoche . December 2, 1988, p. 7 .
  9. ↑ Susanne Balthasar: Alone in the machine hotel at midnight . In: Der Tagesspiegel . January 6, 2002, p. 15 .
  10. ↑ Kerstin Schweizer: The sleeping honeycomb . In: The time . March 5, 1998 ( zeit.de [accessed November 20, 2017]).
  11. ^ Rüdiger Kiani-Kress: Hotel operations: Formule 1 formula . In: WirtschaftsWoche . April 13, 1995, p. 84 .
  12. ^ A b Accor: Society wants to get out of the trough in 1993 - expansion in Germany. Up to 15 new cheap hotels Formule 1. In: Handelsblatt . December 11, 1992, p. 26 .
  13. ↑ Andre Kau: Nights for Fitters . In: horizon . April 24, 1992, p. 87 .
  14. ↑ a b Rainer Schauer: Hotellerie Sterne die . Guests run away from luxury houses. Hoteliers are now opting for simpler quarters. In: WirtschaftsWoche . October 9, 1992, p. 98 .
  15. ↑ Offensive at Formule 1 . In: Immobilien Zeitung . January 26, 1995, p. 10 .
  16. ↑ Accor launches Formule 1 . Cheap hotels soon also in Germany. In: Frankfurter Rundschau . November 8, 1996, p. 12 .
  17. ↑ Hans-Jürgen Klesse: "Brands are the new capital" . In: WirtschaftsWoche . May 21, 2012, p. 56 .
  18. ↑ Accor starts with cheap hotels . Formule 1 houses represent new territory in the German hotel industry. In: Horizont . November 15, 1996, p. 29 .
  19. ↑ Accor parts with Formule 1 real estate. In: General hotel and gastronomy newspaper. September 22, 2009. Retrieved November 20, 2017 .
  20. ↑ Accor hotel group sells 158 cheap houses. Europe's industry leader wants to reduce debt. In: Börsen-Zeitung . September 23, 2009, p. 12 .
  21. ↑ Accor sells cheap hotels . In: Handelsblatt . September 23, 2009, p. 11 .
  22. ^ AccorHotels announces a relaunch plan for the Hotel F1 brand. In: Hospitality Net. March 9, 2017, accessed November 20, 2017 .
  23. ↑ Réseau. In: Hotel F1. Retrieved November 20, 2017 .