Hotel chain
With hotel chains are often hotel companies associated that a large number of hotel facilities in major cities have or known tourist resorts.
features
Most of the hotel properties are leased to operating companies. Only in rare cases is the hotel or operating company also the owner of the hotel property.
The operating companies either run hotels
- under his own name (lease) or
- under a foreign name for a license fee (license operation) or
- under a third-party name as part of a franchise agreement, franchising (franchise operation) or
- under the name of an external manager (management company)
The hotel guest often identifies himself with the brand name and only rarely with the operating company. As a result, brand changes, splits ( spin-offs ), brand expansion (co-brandings), repositioning (up- or downgrade), management changes, etc. are hardly understood by the public. As a result, the term “hotel chain” is often confused with the “brand” of an operating company.
A wave of start-ups such hotel chains came shortly after the Second World War , mostly by US founders. Well-known hotel chains are z. For example the American chains Hilton and Holiday Inn and the French Accor group with several hotel brands. But there are also independent hotel partnerships , mostly mergers of numerous individual companies under one motto for marketing purposes .
Largest hotel chains in the world (by number of rooms)
Since 1982 the American magazine Hotels mit Hotels 325 has published an overview of the largest hotel chains / cooperations worldwide. The following list shows the twenty largest hotel chains based on their number of rooms:
The first German hotel chain Motel One follows in 76th place with around 20,160 rooms. The largest hotel chain based in Switzerland is Kempinski with approx. 20,775 rooms in 71st place. With Vienna House in 155th place, the first Austrian hotel chain ranks with around 9,048 rooms.
InterContinental Hotels Group (here the InterContinental Hotel Frankfurt am Main)
Wyndham Hotel Group (here the Ramada Hotel Bad Soden)
Marriott International (here the Renaissance London Chancery Court Hotel)
Hilton Hotels (here the Waldorf-Astoria New York)
Choice Hotels International (here the Comfort Inn Vancouver)
Accor (here the Sofitel Alexandria)
Best Western (here the Best Western Ludwigshafen)
Starwood Hotels & Resorts (here the Sheraton Hotel Stockholm)
Carlson Companies (here the Park Inn Berlin-Alexanderplatz)
Hyatt (here the Hyatt Regency Cologne)
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literature
- Onofre Martorell Cunill: The Growth Strategies of Hotel Chains: Best Business Practices by Leading Companies. Routledge, New York 2006, ISBN 978-0-7890-2663-7 .