Jacqueline Otten

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Jacqueline Otten, 2020

Jacqueline Otten (* 1959 in Breda ) is a Dutch trend researcher and professor . She is internationally active in various juries and committees.

Live and act

Otten grew up in Breda, the Netherlands, in a creative family that had a strong connection to car and mechanical engineering. Her grandfather was an inventor and developed motorcycles and cars. This background shaped Otten in her later life. In her trend research she deals intensively with the interface between society, media and urbanity.

From 1982 to 1987 Otten studied fine arts, interior design and fashion design at the North Brabant University of Fine Arts in the Netherlands . She then worked as a freelance designer and consultant with a focus on product development, reports, PR conception, trend forecasts and expert work.

In 1991 Otten was a lecturer before she became professor for fashion design at Hamburg University of Applied Sciences in 1992 , today's HAW Hamburg . When she started, she was Hamburg's youngest professor. In 1993 she initiated the first CAD laboratory for fashion and textiles at a European university, which enabled the integration of digital design media into the design process and thus new forms of creative expression. The aim was also to promote international networking with other institutions. In 1998 she took over the professorship for “Fashions and Public Appearances” at the newly founded Faculty of Media at the Bauhaus University Weimar . Among other things, Otten was responsible for setting up the media faculty. Her focus there was the connection of trends with digital elements and the appearance in the virtual age. With her students she took part in international competitions - such as the “5th International Symposium on Wearable Computers”.

The Otten family's workshop (1901)

In 2001 Jacqueline Otten founded the company looxgood medien + design in Berlin, an agency for film productions, trends and marketing. In 2007 the agency looxgood suisse was founded. looxgood specialized in TV formats for various TV stations (including SF TV, Deutsche Welle) as well as the creation of trend forecasts and marketing concepts for Swiss and international companies and nonprofit organizations.

In 2004 she switched to university management at the University of Art and Design (HGKZ) in Zurich. There she took over the management of the Design Department (DDE). Her core tasks included the realignment of design training in Switzerland and the merger of the HGKZ with the University of Music and Theater (HMT). As a design and communication specialist, she is constantly concerned with forecasts and trending topics. Above all, this includes the “Design Thinking” working method, in which tools from the creative industry are integrated into a company's processes. Digitization was integrated into design training in Zurich. Otten has a dense international network. From then on, innovative fields of study in the department, such as "Industrial Design", were increasingly given a specific profile in the international university landscape. Her ability to link different areas was also demonstrated in her research work, for example through her participation in the Health Horizons study by the Gottlieb Duttweiler Institute in Zurich. In 2006 Otten became a member of the designated university management of the Zurich University of the Arts (ZHdK). From 2007 to 2013 she was director of the design department at the ZHdK and vice-president as well as a member of the university management. She was also in charge of the research dossier until 2010, after which she was responsible for the quality management dossier, among other things. Under her leadership, the design training in Zurich has successfully opened up to the digital and media world in addition to the traditional artistic and design area. It also takes up these topics regularly at future congresses and in discussion groups.

On March 1, 2014, she took up her post as President of the Hamburg University of Applied Sciences. At the beginning of October 2015, the Academic Senate of the HAW Otten and Chancellor Bernd Klöver expressed their distrust. According to Section 85 of the Hamburg University Act , which was only amended in 2015 , the Senate has the authority to vote out the President. After initial hesitation, the University Council confirmed the application and thus made Oten's election official in mid-November.

Since 2016 she has held the professorship "Open Topics on Design, Media & Information" at the HAW Hamburg. With this professorship, Otten pursues a transdisciplinary approach at the interfaces of media and trends, and deals with creativity as a source of inspiration in a wide variety of areas. Otten further developed the methods of innovation and designed a system that can be adapted for a wide variety of areas. The moment of disruption plays an important role. She therefore calls her processes "Resign Thinking". One focus of her Open Topics Professorship is on the "Clash of Cultures". For example, as part of the "Culture of Remembrance" project at the Hamburg University of Applied Sciences, Otten brought design students from different countries together and implemented culture-of-remembrance projects with them.

In May 2018 she was part of the Horasis Global Meeting "Inspiring the future" in Portugal, where her expertise in creative processes was in demand. She takes the view that creativity is also an up and down, combined with challenges and efforts.

Projects and positions

As part of her teaching activities at the Bauhaus University Weimar from 1998 onwards, Jacqueline Otten dealt with the subject of “trends”. Among other things, she was the head of the controversial project “the treasure of fashion”, in which the subject of “luxury” was an exhibit in all its facets. In the same year she also initiated the “D_CI” project. Analyzing tendencies and making a new visionary way of thinking tangible were the main topics of the project.

Since taking office at the Hamburg University of Applied Sciences, Otten has been campaigning for the future topic of digitization of the university landscape. The HAW Hamburg is to take a pioneering role and become "University 4.0". To ensure that universities in Germany do not miss out on digitization, it demands, among other things, solid funding from the state and space for experiments. The first initiatives on the way to “University 4.0” are the participation process in the preparation of the new structure and development plan 2015 to 2020 (SEP) and the tender for a future fund with a volume of twelve million euros. In addition, Jacqueline Otten, as President of the HAW Hamburg, campaigned for the Deutschlandstipendium, one of the largest funding programs for students in Germany. Despite the general criticism of the concept of the funding instrument, Otten is convinced of the program: The Germany Scholarship started at the HAW Hamburg in the 2015 winter semester. Jacqueline Otten herself donated the first scholarship at the HAW Hamburg.

In addition to her university work and work as a freelance consultant, she has been involved in various non-governmental organizations and networks such as the Übersee-Club Hamburg since the 1990s .

Extract from publications

Memberships and functions

  • Member of the expert commission "Peer Reviews of the Federal University of Applied Sciences Commission" (EFHK) (2001-2003)
  • Member of the CUMULUS Executive Board (2009 to 2013)
  • Reviewer for the Framework Programs of the European Union, Frame Programs I-VI (1995-2005)
  • Supervision of Entrepreneurship & Creative Industries, Office for Economics and Labor, Zurich (2006–2013)
  • Foundation of Young @ art (promotion of the arts) with gallery owner Pius Müller, Zurich (2008)
  • Founding member of the Swiss Design Archive Foundation, Swiss Graphic Design Foundation, (2010–2013)
  • Seat in the Higher Education Management (HEM) steering group of the Federal Office for Education and Technology in Bern (2013–2015)
  • Member of the Board of Trustees of the Überseeclub Hamburg, since 2015
  • Horasis Steering Committee The Global Visions Community, since 2017

Awards

  • Helsa sponsorship award. Munich, 1986
  • Mode en muziek. Montfoort, Holland, 1987
  • La main d'or. Paris, France, 1987
  • Le Vent du Nord. Paris, France, 1991
  • Digital salon. New York, USA, 1995
  • JSPS Postdoctoral Research Fellowship to Japan. Tokyo, Japan, 1996
  • OttoCar Media Prize in Gold, Frankfurt, 2004

Individual evidence

  1. ↑ a b c d swissart.Net: University of Art and Design Zurich ( Memento of the original from December 22, 2015 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. accessed on December 15, 2015 @1@ 2Template: Webachiv / IABot / www.swissarts.info
  2. ↑ Een Bredase motor pioneer . In: De auto van m'n opa . July 9, 2015 ( deautovanmnopa.nl [accessed October 11, 2018]).
  3. ^ Reclame company Otten. Retrieved October 11, 2018 (Dutch).
  4. ↑ Wash me »Archive» Prof. Dr. Jacqueline Otten. Retrieved October 11, 2018 .
  5. ^ Jacqueline Otten: Arcades and permaculture: from shopping to sharing . In: A smart guide to utopia . le cool, ISBN 978-84-615-7729-3 , pp. 120-123 .
  6. ^ Website of the HAW Hamburg . Accessed December 8, 2015
  7. ↑ Hamburger Abendblatt: The vision of Jacqueline Otten is for the HAW on 2 April 2014 called on May 29, 2015
  8. ↑ Hamburger Morgenpost (ed.): Hamburg's youngest professor - with her, fashion is crammed . March 10, 1992, p. 12 .
  9. ^ Hamburger Abendblatt archive of the Hamburger Abendblatt. Accessed December 8, 2015
  10. ↑ Bauhaus-Universität Weimar ( Memento of the original from December 21, 2015 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. (PDF). Accessed December 8, 2015 @1@ 2Template: Webachiv / IABot / web.uni-weimar.de
  11. ↑ a b HAW Hamburg website: Jacqueline Otten's curriculum vitae accessed on November 26, 2015
  12. ↑ Forum for the University of Design and Art Zurich ( Memento of the original from December 22, 2015 in the Internet Archive ) Info: The archive link has been inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. Number 2 from March 7, 2007, accessed November 26, 2015 @1@ 2Template: Webachiv / IABot / www.zhdk.ch
  13. ↑ Business magazine No. 21, 2012 yearbook accessed on December 3, 2015
  14. ^ Stephan Sigrist: Health Horizons . In: GDI for economy and society (Hrsg.): GDI study . No. 20 . GDI, 2006, ISBN 3-7184-7028-4 .
  15. ↑ "Against the norm. The Design Department - Review, Sideline, Outlook" (Lecture 2013)
  16. ↑ Live and Buy | Edition: 7/05 | nmz - new music newspaper. Retrieved November 8, 2018 .
  17. ↑ Jana Werner: HAW Senate surprisingly voted out president . The world . October 9, 2015. Retrieved November 3, 2015.
  18. ↑ Jana Werner: The University Council still leaves the HAW President's future open . The world . October 22, 2015. Retrieved November 3, 2015.
  19. ↑ dpa: HAW throws President Otten and Chancellor Klöver out . Hamburger Abendblatt . November 11, 2015. Accessed November 12, 2015.
  20. ↑ Hamburg University of Applied Sciences (ed.): Course catalog winter semester 2018/19 . Hamburg, S. 77, 79 .
  21. ↑ Resign Thinking - An informative book about project management including a workbook . ( openpr.de [accessed on November 29, 2019]).
  22. ↑ HAW Hamburg: What does a culture of remembrance mean? | FINK.HAMBURG . In: FINK.HAMBURG . July 13, 2017 ( fink.hamburg [accessed October 11, 2018]).
  23. ↑ Horasi - The Global Visions Community (ed.): Horasis Global Meeting . S. 62, 65 .
  24. ^ Bauhaus-Universität Weimar: Faculty of Media Indulges in Luxury , June 28, 2003, accessed on December 9, 2015.
  25. ↑ Bauhaus-Universität Weimar: D_CI - A New Look , June 6, 2003, accessed December 9, 2015.
  26. ↑ dpa / Die Welt: Universities are lagging behind in digitization , October 9, 2015, accessed on December 9, 2015.
  27. ↑ Jacqueline Otten: Room for experiments. Handelsblatt , May 28, 2015, accessed on December 9, 2015.
  28. ↑ Jacqueline Otten: Digitization: We need University 4.0. FAZ Hochschulanzeiger , September 15, 2015, accessed on December 9, 2015.
  29. ↑ deutschlandstipendium.de: Fresh wind in the north: HAW Hamburg sets course for Germany scholarships, accessed on December 9, 2015.
personal data
SURNAME Otten, Jacqueline
BRIEF DESCRIPTION Dutch designer, trend researcher and professor
DATE OF BIRTH 1959
PLACE OF BIRTH Breda