Joachim Klewes

Joachim Klewes (* 1954 in Lennestadt ) comes from Kirchhundem in the Sauerland . He is honorary professor at the Heinrich Heine University in Düsseldorf and head of the Change Center Foundation think tank and the Change Center Consulting GmbH.

Origin and education

Joachim Klewes grew up in Kirchhundem and attended grammar school in Altenhundem , now Lennestadt. There he graduated from high school in 1972. This was followed by studies in psychology, economics and social sciences for teaching at the University of Siegen . He then did his doctorate in sociology in Siegen and in the USA.

Professional background

After receiving his doctoral scholarship in Siegen and the USA, the social scientist took on various management positions at German and international advertising and PR agencies. In 1988 he founded Kohtes & Klewes Kommunikation with Paul J. Kohtes - today Ketchum Pleon . He was a member of the board of Porter Novelli International , New York. In 1997 he started the consulting company k.brain. He served as Partner, Member of the Board and President Europe of Edelman Public Relations Worldwide. In 1998 he founded the communication research institute com.X. In 2000, together with the journalist and marketing expert Alexander Güttler, the consulting agency güttler + Klewes, now the komm.passion group, was founded. From October 2006 to December 2016, Joachim Klewes held the position as Senior Partner at Ketchum Pleon, Europe's leading communications agency. In 2009, Klewes received the Saber “Outstanding Individual” award from the Holmes Report for outstanding personal achievements in the communications industry. He was the editorial board of the magazine Politik & Kommunikation and works on the curatorship team of the Polisphere Think Tanks for political consulting.

From 2014 to 2016 he headed the scientific advisory board of the international opinion research institute YouGov AG, Cologne, and was a member of the supervisory board of the same company.

Change Center Foundation

At the beginning of 2010, Joachim Klewes founded the Change Center Foundation , a think tank on the subject of "Change". The foundation is headed by Klewes, serves to promote science and research in the field of social change as well as the innovation and transformation of organizations and institutions, is based in Dahmetal / Brandenburg and is managed by Change Center Consulting GmbH (Berlin), whose managing director Klewes is in personal union .

University activity

Joachim Klewes is honorary professor at Heinrich Heine University Düsseldorf, Institute of Social Sciences, Chair of Communication and Media Studies. 2001–2009 he taught as an honorary professor at the Free University of Berlin , Institute for Media and Communication Studies. Joachim Klewes has been a regular lecturer at German universities since the late 1980s.

Research activity

His university research includes topics such as: “What does politics know about social change?” And an empirical study on the social commitment of German employees. The most important studies of his Change Center Foundation include the "German Parliamentary Study" (DEUPAS), the "Changeover Report Energy Turnaround", the world's largest meta-analysis of government change campaigns (MACC), the study "Queer Germany 2015" and the international participation project " EuropeCanDoBetter ”.

Advisory activity

Klewes has been advising ministries, associations, clubs and companies for over 30 years. The focus is on communication advice, evaluation, research management and empirical policy advice.

Publications (selection)

Joachim Klewes is the editor and author of numerous publications and books on the subject of marketing and communication. His main topics include change management , reputation management as well as leadership and organization in marketing and communication.

• Joachim Klewes, Dirk Popp, Manuela Rost-Hein (eds.): Out-thinking Organizational Communications. The Impact of Digital Transformation . Springer Verlag, Berlin. 2017.
• Joachim Klewes, Udo Klein-Bölting: TV viewer or loudspeaker ? What the executive level learns from the crisis (hardcover). Hanser Verlag, Munich. September 2010.
• Joachim Klewes, Alexander Preuß: Tracking down a good reputation - What influence does corporate communication have on a company's reputation? In: Presses spokesperson, 02/10, pp. 42–44. [1]
• Joachim Klewes, Robert Wreschniok (Ed.): Reputation Capital. Building and Maintaining Trust. Springer Verlag, Berlin. October 2009. [2]
• Joachim Klewes: Noble, helpful and good - corporate volunteering. In: Harvard Business Manager, May 2010, pp. 16-19. [3]
• Joachim Klewes: Communication with attitude - reputation management. In: Harvard Business Manager, April 2009, pp. 96-97. [4]
• Joachim Klewes, Ralf Langen (Eds.): Change 2.0. Beyond organizational transformation. Springer Verlag, Berlin. February 2008. [5]
• Joachim Klewes, Sabrina van der Pütten. Personnel management and corporate communication: competence profiles for successful communication managers . In: Manfred Piwinger and Ansgar Zerfaß (eds.): Handbook of corporate communication. Wiesbaden, Gabler Verlag 2006. [6]
• Joachim Klewes (ed.): Corporate communication on the test bench. Current empirical results on reputation marketing. Wiesbaden, German University Publishing House / GWV Fachverlage 2005. [7]
• Juliana Raupp, Joachim Klewes (Eds.): Quo vadis Public Relations? On the way to communication management: inventories and developments. Wiesbaden (VS-Verlag) 2004. [8]
• Joachim Klewes, Alexander Güttler: Drama Advice! Consulting or Consultainment? Frankfurt (FAZ Verlag) 2002. [9]
• Joachim Klewes, Susanne Femers, Klaus Lintemeier: The Actual Life of an Issue and Approaches to its Control . Journal of Communication Management. London, Vol. 4, Issue 3/2000, pp. 253-265. [10]
• Joachim Klewes: Public Relations: Why we need a debate about your value base . In: Thomas Achelis (Ed.): PR builds bridges. Thoughts on chances and possibilities of national and international public relations. Bonn / Munich, 1999, pp. 140 ff. [11]
• Joachim Klewes: The Marketing Database. The sourcebook for advertising, PR and below the line . Düsseldorf / Regensburg (METROPOLITAN), 1997 (new edition 1999). [12]

Web links

• Literature by and about Joachim Klewes in the catalog of the German National Library
• Website by Joachim Klewes

Individual evidence

1. ↑ ^{a b} 90 years of high school in Lennestadt-Altenhundem 40 years of the association of former students of the Lennestadt high school in Lennestadt 2001. p. 273.
2. ↑ Prof. Dr. Joachim Klewes on the side of the Philosophical Faculty of the Heinrich Heine University Düsseldorf
3. ↑ Alexander Güttler on kress.de
4. ↑ Thomas Dillmann: Joachim Klewes leaves Ketchum Pleon for good . In: PR Journal , January 5, 2017. Retrieved September 28, 2017.
5. ↑ Joachim Klewes Wins Outstanding Individual Award as Pleon Takes Two SABER Awards ( Memento of the original from October 22, 2014 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. 
6. ↑ curatorship ( Memento of the original from March 4, 2016 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. on polisphere.eu 
7. ↑ Prof. Dr. Joachim Klewes new member of the YouGov supervisory board on YouGov.de, Cologne, January 8, 2014.
8. ↑ Change everywhere? on change-centre.org
9. ↑ handelsregister.de District Court Neuss File number: HRB 15469, Change Center Consulting GmbH, Meerbusch, Ossum 14-Schloss Pesch c / o KMC Management Consultants GmbH & Co.KG , new entry from January 15, 2010
10. ↑ German parliamentary study (DEUPAS) - What politicians want to change  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. (PDF)  
11. ↑ Comprehensive analysis of the factors influencing the purchase of green electricity  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. (PDF)  
12. ↑ MACC study - the world's largest meta-analysis of government change campaigns  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. (PDF)  
13. ↑ "EuropeCanDoBetter" - Yes to more solidarity - No to more Europe  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. (PDF)