Kinder chocolate

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Kinder Chocolate is a confectionery product from the Italian company Ferrero . It came onto the German market in 1967 and is manufactured in Italy and Germany . Kinder Chocolate is available with 4, 8, 10 or 24 individually wrapped bars in a 50 or 125 gram pack or a 300 gram storage box.

Product logo
The children's chocolate


Whole milk chocolate 40% (sugar, whole milk powder, cocoa butter , cocoa mass, emulsifier soy lecithin, vanillin), sugar , skimmed milk powder (18%), vegetable oils , concentrated butter , emulsifier soy lecithin and vanillin .

Nutritional value per 100 g
protein 8.7 g
including sugar
53.5 g
53.3 g

of which saturated fatty acids

35.0 g

22.6 g

energy 566.0 kcal / 2360.6 kJ
salt 0.313 g

similar products


The Kinder chocolate is very similar to that introduced in 1981 Kinder Riegel . The bar is made from the same ingredients but is significantly larger. Together with Kinder Happy Hippo , Kinder Pinguí , Kinder Schokobons , Kinder Milchschnitte , Kinder Country , Kinder Bueno , Kinder Joy , Kinder Surprise , Kinder Maxi King and Kinder Cards, both are part of a range of Ferrero products labeled “Kinder”. were provided.


The company advertises its product as specifically for children developed chocolate that much milk contained and is easy to portion for parents, since each lock individually was packed. In fact, the milk content is just powdered milk , and the fat content is higher than in ordinary whole milk chocolate. Ferrero is also accused of using cocoa in its production (also in the children's product range), which is suspected of being obtained through child labor. In statements, Ferrero points to its “commitment to combating abusive child labor”, but does not deny the allegations.

The face on the packaging

At first, a dark-haired boy with a high-necked white shirt and a red bow tie was shown on the packaging. From 1973 this illustration no longer corresponded to the fashion of the time. The boy whose picture was then to be seen on chocolate packaging around the world is called Günter Euringer . The image has been retouched several times to do justice to the changing fashions. Among other things, Euringer's hair was changed several times, some cosmetic retouching was carried out, and in the last version ears were added that were not yet visible in the 1970s due to the long hair on the head. It is not known who these ears belong to. According to his own statements, Euringer received 300 DM as a one-off fee. In 2005, Euringer's face on the pack was replaced by another, more modern-looking child's face, as the manufacturer believes that the old image would no longer correspond to the zeitgeist despite the post-processing . The boy's name is Matteo Farneti, but other sources say Josh Bateson. This change in packaging design was not only met with approval. Later there was a special edition with the "old" face. The new face has also been retouched. The initially rounder-looking face shape has been made narrower, and a yellow polo shirt has become a blue hooded jacket . Since May 2019 there is now a new child's face, only half of which can be seen. This boy is now also shown on the individual bars.

In May 2016, as an action in the run-up to the 2016 European Football Championship, pictures of the faces of players of the German national football team as children were placed on the packaging. On social media, the pictures of Jérôme Boateng and İlkay Gündoğan caused criticism from individual supporters of the right-wing populist organization Pegida .

Web links

Commons : Kinder Schokolade  - Collection of pictures, videos and audio files

Individual evidence

  1. Kinder-Riegel at , accessed on August 30, 2010
  2. WZ-Newsline, "Casting canceled after student protest"
  3. See PDF correspondence on " - Ferrero wants to talk to us"
  4. ^ Günter Euringer: The child of chocolate . Altendorf SZ, Giger 2005, ISBN 3-9523065-0-9 [1]
  5. Dorit Koch: The boy on the chocolate. Stern, October 13, 2005
  6. ^ L'italiano Matteo Farneti è il vero bambino del Kinder Cioccolato ,, January 9, 2016
  7. Ferrero advertising figure - That became the child chocolate boy , , June 19, 2016
  9. Ferrero rows back with kinder Schokolade: Less Kevin, more history! ,, September 16, 2006
  10. Philipp Oltermann: Pegida activists protest at images of non-white German footballers on Kinder bars. In: May 25, 2016, accessed May 25, 2016 .