Klaus-Peter Wiedmann

from Wikipedia, the free encyclopedia
Klaus-Peter Wiedmann (center) at the ConventionCamp 2009

Klaus-Peter Wiedmann (born July 3, 1952 in Stuttgart ) is a German economist . Since 1994 he has been a professor at Leibniz Universität Hannover and director of the Institute for Marketing and Management (M2). Within marketing science, he was particularly concerned with the development of the concept of society-oriented marketing (GOM concept).

life and career

Klaus-Peter Wiedmann studied business administration, psychology and sociology at the Universities of Stuttgart and Mannheim. He then took up a position as a research assistant with Hans Raffée at the Institute for Marketing at the University of Mannheim . After graduating as Dr. rer. pole. in 1992 Klaus-Peter Wiedmann received his habilitation at the business administration faculty of the University of Mannheim. He then followed a call as full professor at the Leibniz University of Hanover, where he has been the owner of the Institute for Marketing and Management (M2) since August 1, 1994.

From April 1996 to March 1997 Klaus-Peter Wiedmann held the office of Dean of the Faculty of Economics at Leibniz Universität Hannover and then from April 1997 to March 1999 the office of Pro-Dean. Since July 1996 he has been the chairman of the board of the Faculty of Economics (FFW).

Before moving to Leibniz Universität Hannover, he worked as a management consultant for some time. In the early 1980s he founded and headed the Institute for Strategic Management and Society-Oriented Marketing, ISUMA. Since August 1994 he has been chairman of the scientific advisory board of ISUMA Consulting GmbH. Even today, Wiedmann is still partly active in the field of management consulting, B. as Chairman of the Supervisory Board of wob AG, as Germany Director of the Reputation Institute as well as Vice Director of the Academy of Global Business Advancement (AGBA).

Furthermore, Klaus-Peter Wiedmann was and is involved in setting up various competence centers within the framework of public-private partnerships . Against the background of the very different areas of application of modern marketing management, these all pursue the goal of a close and fruitful network between marketing science and marketing practice.

Research priorities

Klaus-Peter-Wiedmann's research focuses on strategic marketing , international management , brand management , customer behavior and marketing research , technology management , innovation management , corporate identity , corporate reputation and marketing controlling .

Expert activities

Klaus-Peter Wiedmann is a member of the editorial boards of the Corporate Reputation Review, the Journal for International Business and Entrepreneurship Development, the Journal for Global Business Advancement, the Journal of Global Business Advancement and the Journal of Customer Behavior.

selected Writings

  • K.-P. Wiedmann: Reconstruction of the marketing approach and basics of an extended marketing concept . Stuttgart 1993, ISBN 3-476-46021-5 .
  • K.-P. Wiedmann (Hrsg.): Foundation of Marketing - Behavioral knowledge as the basis of applied marketing research . Wiesbaden 2004, ISBN 3-8244-8035-2 .
  • K.-P. Wiedmann, H. Buxel, T. Frenzel, G. Walsh (Ed.): Consumer behavior on the Internet: Concepts - Experiences - Methods . Wiesbaden 2004, ISBN 3-409-12576-0 .
  • K.-P. Wiedmann, Nadine Hennings (Ed.): Luxury Marketing. Springer Gabler, Wiesbaden 2013, ISBN 978-3-8349-4398-9 .

Web links

personal data
SURNAME Wiedmann, Klaus-Peter
BRIEF DESCRIPTION German economist
DATE OF BIRTH 3rd July 1952
PLACE OF BIRTH Stuttgart