Leaf Group

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Demand Media, Inc.

logo
legal form Incorporated
ISIN US52177G1022
founding May 1, 2006
Seat Santa Monica
sales 380.6 million US dollars
Branch Online services
Website www.demandmedia.com
As of December 31, 2012

Leaf Group, formerly Demand Media, is an Internet company based in Santa Monica , California , best known for its content farm eHow . It was founded in May 2006 and has been traded on the New York Stock Exchange since January 2011 . Until then, the company had never made a profit .

history

Richard Rosenblatt , who previously served as chairman of the social network MySpace , and Shawn Colo founded Demand Media in May 2006. The company raised several million US dollars in venture capital , including from investment bank Goldman Sachs . Demand Media then developed into a holding company that purposefully bought high-growth companies in the Internet industry, including eHow and eNom.

At the beginning of 2011, Demand Media announced that it wanted to go public, the IPO should initially only have a total volume of 138 million US dollars. On the first day of trading, the share price rose 33 percent, so that Demand Media was valued at around $ 1 billion. Demand Media said in his statements to the Securities and Exchange Commission SEC that a downgrade by Google constitute a major risk to the company's success. This became noticeable on a larger scale for the first time in April 2011, around three months after the IPO.

The domain business was in the company Right Side Group, Ltd . outsourced, this was taken over by Donuts Inc.

meaning

With more than two million articles, according to official information, eHow is currently the most comprehensive platform for instructions on everything to do with everyday needs, in particular housework, family work and DIY . Along with Mahalo and WikiHow, it is one of the largest content farms whose reach the Google search engine specifically cut back with the Google Panda update in mid-2011. Although there is no official information about the reach, eHow achieved 203rd place globally in the evaluation by Alexa Internet .

With eNom, Demand Media is one of the three largest domain name registrars worldwide, ahead of Tucows and after GoDaddy . In May 2010 the number of registered domains was around 9.3 million addresses. With the takeover of Name.com , this figure increased by around 1.5 million domains. It was also announced that Demand Media is one of the largest applicants for new top-level domains : Overall, eNom applied itself or as a technical service provider in cooperation with another registrar for 334 endings and was ahead of Afilias , Verisign and other interested parties.

criticism

In the run-up to the market entry in the German-speaking region , Demand Media was accused of providing masses of poor quality content. With eHow one operates "journalism from the Resterampe", which cannot deliver valuable content. Since these are produced specifically for the distribution of advertising , the business model is downright grotesque, according to another allegation. However, due to the criticism, Demand Media emphasized that one does not regard its platforms as journalistic work at all.

The subsidiary eNom came under fire in the fall of 2004 after a massive number of .info domains had been registered, so that ultimately even the technical backend had to be switched off. The reason was a campaign by the Afilias domain name registry , under which every person could register up to 25 .info domains free of charge for one year. eNom used this route to register .info domains that are identical to existing .com addresses. These were then offered to the respective owner for purchase.

Another subsidiary is United TLD Holdco Ltd. registered in the Cayman Islands. This company has applied for a number of top-level domains like. E.g. .army, .navy. or .republican.

Web links

Individual evidence

  1. ↑ Demand Media Reports Fourth Quarter and Fiscal 2012 Results ( Memento from August 12, 2013 in the web archive archive.today )
  2. ^ Demand Media Announces Intent to Change Name to Leaf Group. Retrieved July 15, 2017 .
  3. ^ Nils Jacobsen: Demand Media with a furious stock market start. (No longer available online.) In: Meedia. January 26, 2011, archived from the original on September 17, 2011 ; Retrieved August 12, 2013 .
  4. ↑ Sam Gustin: No Profits, No Problem: Demand Media IPO Soars 33 Percent On First Day. In: Wired. January 26, 2011, accessed August 12, 2013 .
  5. ^ Adam Ostrow: Demand Media Raises $ 100 Million. In: Mashable. September 25, 2007, accessed August 12, 2013 .
  6. ^ Lutz Knappmann: With Internet Trash on Wall Street. In: Financial Times Germany. January 16, 2011; Archived from the original on January 17, 2011 ; Retrieved August 12, 2013 .
  7. ↑ Julianne Pepitone: http://money.cnn.com/2011/01/26/technology/demand_media_IPO/index.htm. In: CNN Money. January 26, 2011, accessed August 12, 2013 .
  8. ^ Jeff Bercovici: Google Traffic to Demand Media Sites Down 40 Percent. In: Forbes. April 25, 2011, accessed August 12, 2013 .
  9. ↑ Chris Cowherd: Donuts Inc. In: Donuts.Domains . ( donuts.domains [accessed July 15, 2017]).
  10. ↑ eHow.com: Discover the expert in you. (No longer available online.) Demand Media, archived from the original on August 14, 2013 ; accessed on August 12, 2013 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.ehow.com
  11. ↑ Anna Sauerbrey : Update Panda against click farms: Google kicks out annoying zero content. In: Spiegel Online. June 14, 2011, accessed August 12, 2013 .
  12. ↑ How popular is ehow.com? Alexa Internet, accessed August 12, 2013 .
  13. ↑ Florian Hitzelberger: The 30 largest domain registrars. In: domain-right. May 13, 2010, accessed August 12, 2013 .
  14. ↑ Florian Hitzelberger: Demand Media takes over Name.com. In: domain-right. January 16, 2013, accessed August 12, 2013 .
  15. ↑ Florian Hitzelberger: The list of applicants under the microscope. In: domain-right. June 20, 2012, accessed August 12, 2013 .
  16. ↑ Ina Linden: Just write what people are looking for. In: Stern. March 5, 2010, accessed August 12, 2013 .
  17. ↑ Michael Moorstedt: Piecework on the keys. In: Süddeutsche Zeitung. February 24, 2011, accessed August 12, 2013 .
  18. ↑ Florian Hitzelberger: Mass abuse by eNom? In: domain-right. October 14, 2004, accessed August 12, 2013 .
  19. ↑ Guess who wants new military top-level domains? Not the military ... ( en ) cnet. Retrieved July 23, 2017.