Manfred Gotta

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Manfred Gotta (born August 24, 1947 in Nieder-Roden , Hesse ) is a German entrepreneur and copywriter specializing in “ brand name development ”, especially in the automotive sector.

Career

The merchant's son first attended high school, but was later sent to the boarding school of Baden-Baden . Instead of training as a tax consultant in his uncle's office after graduating from high school, as the family actually intended, Gotta began studying business administration at the Johann Wolfgang Goethe University in Frankfurt am Main . However, he broke off his studies and worked for years as a gas station attendant and postman. At almost forty he was a temporary worker in a Frankfurt advertising agency .

Here he gained his first experience in the development of brand names, invented the name Katzenschmaus and finally went into business for himself in 1986 as a name developer and founded the Institute for Brand Name Development , later Gotta GmbH , based in Baden-Baden . Since 2005 the company has been operating as a partnership, Gotta ® Brands , based in the Black Forest village of Forbach-Hundsbach .

Today Gotta is considered a “guru” among German copywriters. For example, he invented brand names such as Megaperls (from Henkel ), Xetra , Congstar , Twingo , Smart , Panamera , Vectra , the company name Evonik Industries for the former RAG-Holding and Targobank (formerly Citibank). Among other things, he invented the names Quipse and Rulantica for Europa-Park .

Other activities

Gotta is an honorary member of the jury for " Top 100 ", an award for the most innovative medium-sized companies in Germany.

Individual evidence

  1. ↑ Harald Martenstein : "If he can't sleep at night, he tells the universe about his mother's life", in: Zeit Magazin No. 11, March 11, 2010, p. 6.
  2. ↑ Harald Martenstein : "If he can't sleep at night, he tells the universe about his mother's life", in: Zeit Magazin No. 11, March 11, 2010, p. 6.
  3. ↑ Harald Martenstein : "If he can't sleep at night, he tells the universe about his mother's life", in: Zeit Magazin No. 11, March 11, 2010, p. 6.
  4. ↑ Anne Seith: Brand Makers - In Gotta's Name. In: Spiegel Online from October 27, 2009.
  5. ↑ Manfred Gotta, copywriter from the Black Forest In: Landesschau Baden-Württemberg from August 3, 2015.
  6. ↑ Europa-Park is getting a satellite. Allgemeine Hotel- und Gastronomie-Zeitung (AHGZ), accessed on December 1, 2018 .
  7. ↑ Website of the organizer compamedia ( memento of the original dated February 2, 2016 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , accessed February 2, 2016 @1@ 2Template: Webachiv / IABot / www.top100.de

Web links

personal data
SURNAME Gotta, Manfred
BRIEF DESCRIPTION German entrepreneur
DATE OF BIRTH August 24, 1947
PLACE OF BIRTH Nieder-Roden , Hesse