My children's radio

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Infobox radio tower icon
My children's radio
Station logo
Radio station ( private )
Program type Specialized program (children)
reception analog and digital terrestrial , live stream
Reception area nationwide (after expansion of the DAB federal mux)
Start of transmission July 28, 2014
Broadcaster My children's radio Ltd.
executive Director Andreas Früchtl, Thomas Rybnicek
Program director Mirjam (according to the broadcaster)
Doris Wiener-Pucher
List of radio stations
Website

Mein Kinderradio is a private radio station in Graz , which is aimed primarily at preschool children . The operator is Mein Kinderradio Ltd. based in Birmingham and a branch in Graz. The program is broadcast terrestrially in Vienna , where the station has had an office since it started broadcasting. The production of the program runs decentrally via different locations in Austria and is imported into the system externally. According to Managing Director Thomas Rybnicek, a total of 12 people are working on the program.

history

The station was founded in September 2011 by Thomas Rybnicek, who previously worked for KroneHit and Radio Graz . Partners are Andreas Früchtl (“Mr. Burns”, Party FM and operator of an event agency) and Peter Aigner (partner at Party FM and manager of a development company). Together they founded a limited company in Birmingham with a capital of 120 euros.

The provider received approval in May 2013 and won the second attempt - a similar application for Salzburg had failed in 2012 - against the objections of three competitors. The Austrian branch with headquarters in Graz was also founded in May. Florian Novak (Lounge FM) previously criticized missing or under-calculated budget items, for example for licenses or fees. The VHF frequency allocated in June 2013 had previously been used by event radios broadcasting sporadically and is now available for a regular radio program for the first time with the notification of KommAustria . The transmitter location was Tower I of the DC Towers in Donau City . According to Lounge FM, the actual range of the FM frequency was around 15,000 listeners up to this point in time. According to the Federal Communications Senate (BKS), the decisive factor in the appeal process was the expected diversity of opinion in the program, which "should include a not inconsiderable degree of local content, which in turn is aimed at the target group of small children and their parents, which are not yet covered at all in the supply area in question Take care ".

The broadcaster expects annual income between 173,000 and 282,600 euros and wants to do business positively from the fifth year on. Although the station wants to continue to seek radio licenses in Austria, Rybnicek sees the station's development potential particularly in web radio. Since April 2018, the station has also participated in the first DAB-plus regular operation in Vienna ( CityMUX Vienna II with 12.6 kW), and in February 2020 the station switched to Bundesmux.

program

According to the broadcaster, the station is aimed at three to seven year old children, as well as their parents and grandparents. According to this, the nine-year-old student Mirjam (Rybnicek's daughter) is the "head" of the program. Your job is to review the program for suitability for the target group after all other employees are adults. She is also said to have created the artificial dinosaur character "Radino", who moderates the program as a computer voice. This is the first time that a program will be moderated “live” using speech synthesis; a concept that was previously only available for pre-produced program contributions (for example traffic channels such as WDR VERA ). In fact, the concept comes from founder Rybnicek, who is completing a master's degree in "Online Radio" at the Martin Luther University in Halle-Wittenberg , where he is concerned with speech synthesis. The voice of the dinosaur is controlled by the presenter Doris Wiener-Pucher, alias “Winnie”, who acts as a co-presenter herself. For this presentation concept, the station received the Austrian Radio Prize (silver) in 2016 in the innovation category for speech synthesis, voice tracking and live presentation.

The editorial part of the program includes child-friendly news, weather information, event tips and local information, as well as audio books for the target group, including the Pumuckl stories. The journalistic contributions include popular scientific information and the like. a. from the subject areas of zoology, astronomy or general children's curiosity. The provider explains that they want to meet the program principles defined in the Private Radio Act (PrR-G) “far beyond the legal parameters.” At night, a “light” music program is broadcast for stressed parents.

financing

After researching the Standard and Horizont , the program manages without advertising. It should be financed through “patronage” (regular donors or sponsors). Prior to the start of broadcasting, the Kinderhotels had already been given patronage over the daily program “Radinos Minidisco”. In contrast, KommAustria speaks of a planned word-music ratio during the day of 25:75, with the word portion including advertising. The broadcaster itself states that they want to “voluntarily refrain from broadcasting classic advertising and spots”. With special forms of advertising there is the possibility of addressing the “special parent / child audience gently and in a way that is appropriate for the target group”. Marketing is carried out by the broadcaster itself, Rybnicek and the radioworks agency (Klagenfurt). Even before the broadcast started, several online games from third-party providers were embedded on the broadcaster's homepage.

Distribution and reach

Since its official start, the program has been distributed via the VHF station Vienna / Inner City (Danube Canal) on 103.2  MHz with 0.24  KW ERP in the coverage area. The location is the old Raiffeisen Tower on the Danube Canal. The RDS station identification is RADINO. The program can also be received on the broadcaster's homepage and is available as a mobile app for mobile devices , but not in the UPC Telekabel cable network in Vienna .

The program has been available on the A1 TV network since February 2015 . Furthermore, the station is represented under the station identification Kinderra in the DAB-Bundesmux (40 kbps HE-AAC v2), which is currently still being set up on various channels.

Moderators

  • Doris Wiener-Pucher (Radinos "Mama")
  • André Brunner-Fruhmann (Radinos Mini Disco)

Web links

Individual evidence

  1. ↑ a b Commercial register new entries (Styria) ( Memento from August 6, 2014 in the Internet Archive ) - Official Journal, Wiener Zeitung Official Journal, October 24, 2013
  2. ↑ a b An office in Vienna! (June 25, 2014) and our live program is also available on A1TV! (February 6, 2015) ( Memento of June 29, 2014 in the Internet Archive ) - Short messages on the station's website, accessed on June 27, 2014 and October 9, 2015
  3. ↑ a b New on the air: My children's radio. ( Memento from December 14, 2014 in the Internet Archive ) wieninternational.at, August 21, 2014
  4. ↑ a b c My children's radio - 'Demand for this special-interest program is very high'. ( Memento from December 14, 2014 in the Internet Archive ) horizont.at, August 8, 2014
  5. ↑ a b c Dragon from the computer: license for children's radio. Der Standard, July 2, 2013
  6. ↑ a b c attack on the media authority. The Standard, July 31, 2013
  7. ↑ a b Vienna is getting a children's radio. The press, July 2, 2013
  8. ↑ Federal Communications Senate (BKS), quoted in: Approval for children's radio on the Vienna frequency 103.2 MHz confirmed. (PDF) KommAustria (MEDIEN05 / 2013), October 14, 2013
  9. ↑ Tom Sprenger: DAB + in Austria: My children's radio switches to the Bundesmux. Radio Week, February 4, 2020
  10. ↑ 9-year-old student becomes program manager at Austria's first children's radio station (and appoints young dinosaurs as moderators). ( Memento of December 14, 2014 in the Internet Archive ) (PDF) Press release of the station (meinkinderradio.at), June 17, 2014
  11. ↑ a b c Program manager Mirjam sets the tone on the radio. Kleine Zeitung, July 28, 2014 (last online update)
  12. ^ Stephan Munder: My children's radio: Moderation only with speech synthesis. ( Memento from December 22, 2014 in the Internet Archive ) Radio week, July 2, 2013 (in the web archive from December 22, 2014)
  13. ↑ Tom Leonhardt (press office): Nobody moderates on this channel. Magazine of the Martin Luther University Halle-Wittenberg, February 25, 2014
  14. ^ Prize winners 2016 on the website of the Austrian Radio Prize, accessed on February 23, 2017
  15. ↑ a b Luca Bernardini: Austria - Radino, una radio solo per bambini. (Austria - Radino, radio only for children.) Avvenire.it (Catholic news portal, category "Science & Technology"), October 27, 2014 (Italian)
  16. ↑ Program principles ( Memento from June 3, 2014 in the Internet Archive ) - Declaration on the provider's website (meinkinderradio.at), accessed on June 22, 2014
  17. ↑ Struggle for a license: children's radio with a robot voice. Die Presse, July 2, 2013 (print edition, July 3, 2013)
  18. ↑ cf. Google search on the provider website
  19. ↑ Entry in the frequency book of KommAustria
  20. ^ Vienna broadcast of September 14, 2014 - Austrian Association of Experimental Transmitters (oevsv.at)
  21. ↑ More information on the DAB + Austria ensemble at fmlist.org, accessed on March 26, 2020