Mister Minit
Mister Minit is an international company that offers various services and products on site . The focus is on shoe and key services. The company is the world market leader in these areas . Howard Dyer has been the main shareholder since 2006. Until 2010, the German headquarters were in Monheim am Rhein . It has been Düsseldorf since 2011 . Mister Minit is one of the largest franchisors in Germany. On April 29, 2020, it was announced that the company had filed for self-administered bankruptcy for its branch business in Germany in the wake of the 2020 economic crisis . As part of the bankruptcy proceedings, around 30 of the current 148 stores are to be closed.
founding
On July 14, 1957, Donald Hillsdon Ryan opened the first branch in the Au Bon Marché department store in Brussels . According to the company's history, the heels of the high-heeled shoes, which were modern at the time, often broke off on the cobblestones of Brussels' old town. Traditional shoemakers took up to ten days to repair. This is how the Procter & Gamble marketing manager came up with the idea of an immediate service , which he implemented in a few square meters under the escalator of the department store. After the successful start, the concept of the sales bar was implemented under the as yet unprotected name Talon Minute (later Highheel bar ) in the department stores of Antwerp , Ghent and Liège . Mister Minit was created as a brand name in 1964 , followed shortly afterwards as a symbol by Fred , the Mister Minit man in the red coat.
expansion
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One year after it was founded, the company expanded to France and Switzerland , and started in Germany in 1959. In 1966 Mister Minit was everywhere on mainland western Europe, as well as in Australia and New Zealand. The first branches in Japan followed in 1972, and in 1986 in Great Britain and Norway . After the dissolution of the Eastern Bloc , the Czech Republic and Estonia (1996), Poland (2000) and Russia (2004) followed. In 2006 Mister Minit's national companies in Japan, Singapore, Australia and New Zealand were sold. In 2007 there were 1200 shops in over 16 countries in Europe and over 2000 service shops worldwide.
Range expansion
In 1960, key duplication and the sharpening of knives and ice skates were offered as additional services. Engraving and a watch repair service followed in the mid-1960s . Stamps have been made since 1978 . This was followed by a sticker and photo service, the sale of security technology and gifts, and the production of license plates , among other things .
Distribution in Germany
As when the company was founded, locations are primarily selected according to the shop-in-shop concept : in department stores, shopping centers or train stations. Around 300 shops are operated in Germany and employ around 500 people. There are also partner cooperations with a further 51 shops. With 60 franchisees in Germany, Mister Minit is one of the leading franchise systems according to the industry.
Development of ownership
In 1997, UBS Capital acquired the company, in 2005 Mister Minit was sold to financial firm CVC Capital Partners , and in 2006 Mister Group chairman Howard Dyer became the majority shareholder.
Web links
Individual evidence
- ↑ Mister Minit moves away: Shell building was too big ( Memento from May 18, 2011 in the Internet Archive ) in: Rheinische Post from August 31, 2010, accessed on January 13, 2010.
- ↑ Mister Minit moves from Monheim to Duesseldorf in: Rheinische Post from October 7, 2010, accessed on January 13, 2010.
- ↑ Mister Minit Germany files for insolvency under self-administration , handelsblatt.com, April 29, 2020
- ↑ Locksmiths in a crisis: Mister Minit wants to close dozen of branches Report by the news television channel n-tv of August 4, 2020, accessed on August 5, 2020
- ↑ Why did Mister Minit have to go? ( Memento of April 7, 2012 in the Internet Archive ) in: Vertriebswirtschaft - Zeitschrift für Marketing No. 12 of December 10, 1999, page 16, accessed on January 13, 2010.
- ↑ Financial investor CVC buys Mister Minit in: Wirtschaftswoche from September 1, 2005.
- ↑ Brand column: What is good for brands: Fred's Rache ( Memento from December 31, 2010 in the Internet Archive ) in: brand eins 11/2007, accessed on January 13, 2010.