Musikhaus Thomann

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Thomann GmbH

logo
legal form GmbH
founding January 1954
Seat Burgebrach
management Hans Thomann jun.
(Executive Director)
Number of employees 1181 (2017)
sales EUR 771 million (2017)
Branch Music store and online music mail order business
Website www.thomann.de

Main entrance to Musikhaus Thomann

The Thomann is a family business and was 1954 in Treppendorf (today part of the market Burgebrach in Bavaria ) sen by Hans Thomann. founded. With its online shop for musician supplies, the Thomann Cyberstore, it is the music retailer with the highest turnover in the world.

history

1954–1989 Foundation and expansion under Hans Thomann Senior

The Treppendorfer Hans Thomann gave up his previous profession of traveling musician in 1954, in the practice of which he was employed by circuses , among other things , and started his own music business. He studied the trumpet in Würzburg . Despite the rural structure, Hans Thomann opted for a music store in his rural home village. He traveled extensively in the area in the late 1950s and 1960s doing business with marching bands and musicians.

In the 1970s, the music business began to grow, so that more and more living spaces in the family's own courtyard were converted into exhibition space. This was also supported by the emergence of new instruments such as the electronic organ , the electric guitar and the synthesizer . The conversion of living space into business space continued, so that in the 1980s the former barn was used as a lighting department and cardboard store and the former children's room as an office for accounting. At this time Thomann also began to set up recording studios , until 1989 Thomann had 24 studios in southern Germany a. a. set up for broadcasters.

1990–1999 management by Hans Thomann Junior

In 1990 Hans Thomann jun. the eldest son took over the management of his father, who died in 2004. At that time, his four siblings all worked in the family-owned company and were responsible for accounting and IT (Elisabeth) and shipping (Gabi). The Hot Deals brochure was first sent out in 1992 to around 10,000 customers, most of whom came from the region. Today the Hot Deals contain around 2,100 current offers and are printed with a monthly print run of 6,750,000 (as of 2015). In 1996, Thomann was the first music retailer in Germany to open an online store . Incoming e-mails were then printed out, brought to the departments and answered by post. In the first year the website generated a turnover of 800,000 DM .

In 1997, an important expansion step was taken with the takeover of the largest German music mail order company at the time, Roadstar from Eisingen . The number of customers was more than doubled to a good 100,000. Today's entrance area was built in 1998 with the construction of the PA / light hall and new rooms for the studio and drums department. The planning and implementation of the room acoustics for the showrooms with ambiophony took two years. In 1999 a call center was set up. Thomann has been operating two call centers with 40 employees each since 2013, one for the German market and one for abroad.

2000 until today: internationalization

The publication of the Hot Deals in Great Britain in 2000 brought a music magazine that had the Hot Deals as a supplement into distress as it was boycotted by a number of English advertisers . Until the end of 2006, no British music magazine accepted any more Thomann advertisements. In 2001, the 15-employee Thomann Audio Professionell department was founded to install audio and PA systems in theaters, town halls, museums, discos and similar buildings.

In 2003 a logistics center with 4800 m² with a capacity of 5400 parcels per shift was built. The number of customers roughly doubled to 9 million between 2004 and 2017.

“The big wall” in the guitar department built in 2005
Overview of the guitar department

In 2005 the largest expansion measures so far took place. A container warehouse with over 10,000 pallet spaces on an area of ​​7700 m², a four-story office building and new exhibition rooms for the guitar, brass and string departments were built.

In 2016, the expansion of the dispatch center began with an estimated investment volume of 60 million euros.

Corporate structure

Musikhaus Thomann is divided into three areas:

  • Musikhaus Thomann: Music store, warehouse and logistics center
  • Thomann Direktversand and Thomann Cyberstore: Dispatch area with approx. 1.3 million customers and the Thomann.de Internet platform
  • Thomann Audio Professionell: Installation department for large-scale installations in theaters, stadiums, halls etc.

Since the expansion in 2005, more than 67,000 items from the music spectrum are constantly in stock. Another 2,000 can be delivered within three working days, so that almost 70,000 items are always available at short notice.

Marketing manager Sven Schoderböck described the company philosophy to Metal Hammer in 2007 as follows: “We are guided by our customers and strive to be a reliable partner for them. This is extremely important in times when anyone can quickly open a website or offer goods on Ebay. "

Own brands

The company has several own brands. These include, for example:

  • Harley Benton (plucked and string instruments as well as accessories, guitar amplifiers)
  • Startone (wind instruments, accordions, guitars, music stands)
  • Lead Foot (effects pedals and foot switches)
  • Millenium (drums, percussion and tripods)
  • Stairville (spotlights, light effects, light control, light stands, truss and accessories)
  • Swissonic (audio recorder)
  • the box / the box pro (PA speakers and accessories)
  • the sssnake / pro snake (cables, cable drums, stage boxes, multicore, cable adapters and accessories)
  • the t.akustik (insulation and absorber material)
  • the t.amp (power amplifiers)
  • the t.mix (mixing consoles)
  • the t.meter (peak meter)
  • the t.bone (microphones, headphones)
  • the t.racks (rack accessories)
  • Thomann (various products)
    • SP-5500, SP-5600 stage piano
  • Thon (racks / cases)
  • Zultan (basin)

The brand Zultan Cymbals was founded in 2000 by Martin Hofmann in Aschaffenburg . Under this brand , Musikhaus Thomann sells ten different series of cymbals for beginners and advanced players.

Awards

In the years 2004, 2006 and 2018 Thomann was as fast-growing medium-sized companies with the price 50 Bavaria's Best of the Bavarian Ministry of Economics honored.

In September 2010, Thomann received the Shipper of the Year award from the German Mail Order Association, and in May 2011 in Barcelona the Global E-Commerce Award in gold.

2013 Thomann was the trade association Germany with the German Retail Prize awarded in the category "Management Achievement Mittelstand". In 2015 Thomann received the Online Retail Award in the Sport & Hobby category. As part of the study “Success factors in e-commerce” by the E-Commerce Center (ECC) at the Cologne Institute for Retail Research , the company took the top spot in the online shop index with 83.5 points.

The address of the company is now Hans-Thomann-Straße after the company's founder, who died in 2004.

In October 2017 Hans Thomann jr. (* 1962) honored with the Medal of Honor of the Upper Franconia District for his entrepreneurial achievements.

Web links

Individual evidence

  1. ↑ a b c Thomann GmbH Burgebrach, OT Treppendorf. In: bundesanzeiger.de. February 21, 2019, accessed January 14, 2020 .
  2. ↑ Matthias Litzlfelder: Thomann continues to set the tone. In: Franconian Day of July 8, 2014, p. 7.
  3. ↑ a b c d e f g h i j k l m n o p The Thomann company history , thomann.de, accessed on December 8, 2012.
  4. ↑ a b Stefan Kerzel: Company portrait: Thomann . In: Metal Hammer , February 1989 edition, Jürg Marquard Group, Glarus 1989, p. 115.
  5. ↑ a b c Anon .: Technology: Company profile Thomann . In: Metal Hammer , May 2007 edition, Axel Springer Mediahouse München GmbH, Munich 2007, p. 120.
  6. ↑ EZI-N: Shopping malls with sales in the millions (PDF file; 47 kB), September 4, 1998.
  7. ↑ Christoph Galau: Hans Thomann - From the living room dealer to the industry leader , published. im Stern , August 24, 2004.
  8. ↑ a b Medal of Honor of the Upper Franconia District
  9. ↑ Thomann own brands , thomann.de, accessed on June 29, 2013.
  10. ↑ Zultan: History of the Zultan Cymbal Brand - Zultan . In: Zultan . ( zultancymbals.com [accessed September 7, 2018]).
  11. ↑ [http://www.stmwivt.bayern.de/pdf/wirtschaft/bb50/BB50_Preistraeger_2004.pdf '' BAYERNS BEST 50 - Prize Winner 2004 ''] (link not available)
  12. ^ Bavarian Ministry of Economic Affairs: BAYERNS BEST 50 - Prize Winner 2006 ( Memento from December 24, 2013 in the Internet Archive ) (PDF file; 126 kB), accessed December 9, 2012.
  13. ↑ Bild-Online: Instrument dispatcher Thomann receives award , September 29, 2010.
  14. ↑ E-Commercefacts.com: Thomann.de wins golden European E-Commerce Award in Barcelona ( Memento from May 1, 2012 in the Internet Archive ), May 27, 2011.
  15. ↑ Audiofanzine.com: Thomann.de Wins European E-Commerce Gold Award , May 27, 2011.
  16. ↑ http://www.einzelhandel.de/index.php/gesicht/item/110849-verleihungdesdeutschenhandelspreises.html HDE award winners
  17. ↑ http://www.ifhkoeln.de/News-Presse/Deutscher-Online-Handels-Award--Die-Sieger-Shops
  18. ↑ a b brandeins.de: The sound makes the music Issue 04/2015.

Coordinates: 49 ° 48 ′ 16.6 "  N , 10 ° 43 ′ 54.8"  E