Sample fair Basel

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Sample fair Basel
Historical logo of Messe Basel

Historical logo of Messe Basel
Branch Sample fair
Place of issue Basel
First exhibition 1917
Website www.muba24.ch (inactive since 2019)
Last exhibition
date Feb. 8, 2019 to
Feb. 17, 2019
Visitors 236,619
Exhibitors 261
Exhibition space 132,000 m²
Poster for Robert Stöcklin's sample fair , 1922
Aerial photo of the 1954 sample fair
Entrance to hall 2
Exterior view of hall 2 (muba 2019, with historical posters)

The Basel Sample Fair (“muba” for short) was an annual trade fair from 1917 to 2019 in the Swiss city ​​of Basel .

Both the name and the abbreviation are often used in colloquial language for the exhibition center , although other fairs than the “muba” take place there (e.g. Baselworld ). In Hall 2 (architect Hans Hofmann ), a large clock adorns the glass facade, which has become the trade fair's landmark - an identical clock is located in the Birsfelden power plant . The exhibition tower , which can be seen from afar , has been rising from the exhibition center since 2003, making it the second landmark of the exhibition.

The "muba" occupied all three floors of Hall 2 and the first floor of Hall 1. It attracted over 300,000 visitors from Switzerland, southern Germany and France every year, making it the second largest public exhibition at the after the OLMA and before the BEA Switzerland.

The grounds of Messe Basel include an exhibition area of ​​132,000 m² spread over five halls around the exhibition center, a congress center with 16 congress and conference rooms, a musical theater with 1500 seats and a multi-storey car park with over 1000 spaces. Both the building and the trade fair itself belong to the MCH Group .

General

As a goods fair, the sample fair offered various companies the opportunity to present news from different areas of the retail trade . The «muba» always took place in spring. On the opening day until 2018, everyone who bought a “Blaggedde” ( Basel Carnival plaque ) had free entry.

The "Countries" section, in which various countries from all over the world could present themselves, used to be very popular. On the one hand traditional and on the other hand innovative goods were presented and sold. At each trade fair, the main focus was on one “host country”, which was given significantly more exhibition space than the others. Since the beginning of 2000, however, this "Länder" department no longer existed in this form. In 2016 Morocco was represented at the «muba».

At the beginning of the 1990s, the Orbit computer fair took place at the Basel Exhibition Center, which was later relocated to Zurich. Other special fairs have also emerged from the Swiss Sample Fair, which initially had the character of a national industrial and trade fair, such as Baselworld .

Compared to the best years, when over a million visitors were counted, the sample fair had to record a decline in visitors to 123,746 admissions by 2018. The organizers have therefore announced that they will hold the sample fair for the last time from February 8th to 17th, 2019. From 2020, other, more themed fairs will take place instead.

Important data

  • 1916: the Basel decided Regierungsrat, a Basler sample fair conduct
  • 1917: The first sample fair took place from April 15th to 29th
  • 1920: The Swiss Sample Fair Cooperative was founded
  • 1926: The first permanent exhibition hall was opened on today's exhibition grounds
  • 1953 and 1954: the second exhibition hall was built
  • 1963 to 1965: Hall 3 was built
  • 1973: First Watch and Jewelery Show, now known as Baselworld known
  • 1984: The Basel Congress Center opens
  • 1998/1999: New construction of hall 1
  • 2001: Cooperation with Messe Zürich as MCH Swiss Exhibition Ltd.
  • 2009: Renaming of MCH Swiss Exhibition Ltd. to MCH Group Ltd.
  • 2012: Large new building on Messeplatz in Basel, Hall 3 disappears and is replaced by a new hall above the Messeplatz
  • 4th / 5th December 2014: OSCE Ministerial Conference
  • 2019: last Muba, with 236,619 visitors with free admission

See also

literature

Web links

Individual evidence

  1. ↑ 1953/54 The new building of the Basler Musstermesse
  2. ↑ Done Muba: The traditional fair will take place for the last time in 2019 . In: bz Basel . ( bzbasel.ch [accessed on June 28, 2018]).
  3. ^ [1] Preparations for the OSCE Ministerial Conference in Basel

Coordinates: 47 ° 33 '54.6 "  N , 7 ° 36' 4.7"  E ; CH1903:  612 242  /  two hundred sixty-eight thousand two hundred eighty-six