Nesquik

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Nesquik logo

Nesquik is a brand of the Swiss company Nestlé and describes a range of chocolate products , including cocoa drinks in various flavors, milk ice cream , breakfast cereals and syrups .

According to the manufacturer, Nesquik was the first hot and cold soluble beverage powder in Germany to contain cocoa in 1959 . Its introduction two years earlier in Greece led to the invention of the café frappé .

A sugar-reduced variant with maltodextrin as a sugar substitute has existed since 1986 . There is also a calcium-rich variety of the product, which is sold under the name "Nesquik + Calci-N".

With Nesquik, Nestlé is the brand leader in the instant cocoa market; the brand achieved a level of awareness of 90% at peak times.

Since September 2010, Nesquik cocoa has also been available as a hot drink variant for the Nescafé Dolce Gusto .

The main competitor is Kaba from Mondelēz International .

literature

  • Albert Koch: Case study III: Product PR through product-related services , in: Günther Haedrich u. a. (Ed.), Public Relations: Dialogue Between Institutions u. Society , de Gruyter, Berlin a. a. 1982, p. 259 ff., P. 264 ff.
  • Peter Schnedlitz: Alternatives to child marketing for Nesquik. Institute for Marketing, Department of Commerce and Marketing, Vienna 2001 (= series of publications Commerce and Marketing, 33), ISBN 3-85475-033-1

Individual evidence

  1. ↑ DPMAregister | Trademarks - information on an EU trade mark. Retrieved November 13, 2019 .
  2. ↑ nestle.de ( Memento from October 15, 2008 in the Internet Archive )
  3. ↑ Nescafe Dolce Gusto Nesquik for Krups. In: kaffee.net. Retrieved November 13, 2019 .

Web links

Commons : Nesquik  - collection of images, videos and audio files