OMD (agency)
| OMD
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| legal form | Incorporated |
| Seat | New York City |
| Branch | Advertising and media |
| Website | www.omd.com |
The OMD (originally for Optimum Media Direction ) is one of the largest media agencies . It belongs to the Omnicom Media Group , the media holding company of Omnicom , and is headquartered in New York . More than 8,500 people work for OMD in 130 offices in over 86 countries. In 2009, the media agency managed customer budgets with a volume of more than 27 billion US dollars.
OMD Germany is the German branch of OMD Worldwide with five planning agencies in Hamburg (OMD Hamburg), Berlin (OMD Berlin), Munich (OMD Munich) and Düsseldorf (OMD Düsseldorf). OMD Schweiz AG operates in Switzerland and OMD Austria on the Austrian market.
OMD was created in France in 1996 from a collaboration between BBDO , DDB and TBWA , all of which are Omnicom subsidiaries.
Range of services
The range of services includes both strategic and tactical communication and media planning as well as operational implementation and the associated purchasing at national and international level.
According to the company, the service portfolio goes far beyond the use of classic media such as TV, print, radio, cinema or outdoor advertising and includes digital and innovative channels in the holistic communication approaches.
OMD develops integrated communication strategies and activities in the areas:
- Ambient media
- Digital / interactive media
- Direct or performance marketing
- Classic media
- Communication strategies
- Live Media * Media cooperation & branded content
- Market and target group analyzes
- Mobile Marketing
- Premium and Product Placements
- Programming
- Social media
- Sponsorship
- Trend scouting
Current awards - agency
- 2013: "Global Media Agency of the Year" - Adweek magazine
- 2012: "Agency Network of the Year" - M&M Global Awards
- 2012: "Most Effective Agency Network" - Effie Effectiveness Index 2012
- 2012: “ Cannes Lions 2012: Most Award-Winning Media Agency” - Cannes Lions 2012 - Media
- 2011: "OMD in 1st place in the RECMA Network Diagnostics Report" - Horizont
- 2011: “Cannes Lions 2011: Most Award-winning Media Agency” - Cannes Lions 2011
- 2010: "Best Digitally Integrated Network" - M&M Magazine
- 2009: "Global Media Agency of the Year" - Adweek magazine
- 2008: "Most creative media network in the world" - GUNN Report for Media
- 2007: "Most creative media network in the world" - GUNN Report for Media
- 2007: "Largest Global Media Network" "- RECMA Global Billings Report
- 2007: "Media Agency of the Year" - M&M Award
- 2006: "Most creative media network in the world" - GUNN Report for Media
- 2006: "Largest Global Media Network" "- RECMA Global Billings Report
- 2005: "Most creative media network in the world" - GUNN Report for Media
Current awards - campaigns
- 2012: "Plakadiva: Best Media Strategy" - Plakadiva 2012
- 2012: Airport Media Award - winning month of July
- 2011: "Festival of Media Awards 2011: Best Event / Activation" - Horizont.at
- 2011: "Internationalist Award for Innovation in Media (Gold): Local Execution of Multinational Campaign" - Internationalist Awards
- 2011: "Internationalist Award for Innovation in Media (Bronze): Local" - Internationalist Awards
- 2011: "Global Vibrant Awards (Silver): Global" - Vibrant Media
- 2011: "Product Placement Award (first place): Product Placement Campaign" - Branded Entertainment Award
- 2010: Vibrant Award - 2nd place, "Yellow Pages Image 2009-2010"
- 2010: Cristal Award - Award Winner, Services other than financial "Jokos 360 App Tripp"
- 2010: Golden Hammer - 2nd place, Best use of Alternative Media "Jokos 360 App Tripp"
- 2010: Plakadiva - 2nd place, best media strategy "Vodafone DSL Surf-Instant Package"
- 2010: German Media Prize - 5 × shortlist
- 2010: German Media Prize - 3rd place, Best Media Strategy "Vodafone - DSL, easy ... fast"
- 2010: Swiss EFFIE - bronze, Migros-Genossenschafts-Bund / consumables and articles of daily use
- 2010: Swiss EFFIE - Bronze, Swiss Mobiliar / Financial Services
- 2010: Cannes Lions - Silver, Cannes Media Lions
- 2009: GWA Effie - Silver, Consumer Goods / Non Food
- 2009: Internationalist - Bronze, local
- 2009: German Media Prize - Winner, Best Media Tool "Edeka - Implicit MRF"
- 2009: Out-of-Home Award - Silver, Out-of-Home Campaign of the year "Vodafone DSL Surf Instant Package"
- 2009: German Media Prize - 3rd place, Best Media Strategy "Casio Tough Test Team"
- 2008: Neptun Award - Winner, Neptun Crossmedia Award "Casio G Shock Tough Test"
- 2008: Internationalist Award - Bronze "Casio G Shock Tough Test"
- 2007: German Media Prize - 2nd place, best media strategy "Robert Bosch in World Cup fever"
- 2007: GWA Effie - Silver, Consumer Food "Paulas Rap - Dr. Oetker / Paulas Pudding"
Customers (selection)
The most important customers include McDonald’s , Dr. August Oetker KG , Sony , Apple , Nissan , Pepsico , LBS and Vodafone .
Web links
Individual evidence
- ↑ a b The largest media agencies. Accessed on August 14, 2014.
- ↑ Archived copy ( Memento of the original dated August 30, 2013 in the Internet Archive ) Info: The archive link has been inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ Archived copy ( memento of the original from July 2, 2012 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ http://www.canneslions.com/resources/downloads/winners_pdfs/Cannes_Lions_2012_Media_Lions_Winners.pdf
- ↑ http://www.horizont.net/aktuell/agenturen/pages/protected/RECMA-Ranking-Weltweit-hat-Starcom-Media-Vest-hauchduennen-Vorsprung-vor-OMD_108936.html
- ↑ http://www.canneslions.com/resources/downloads/winners_pdfs/Cannes_Lions_2011_Media_Lions_Winners.pdf
- ↑ http://www.mandmglobal.com/insight/features/14-12-10/agency-performance-review-2010.aspx ( page no longer available , search in web archives ) Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.
- ↑ Archived copy ( memento of the original from March 7, 2009 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ http://www.horizont.net/aktuell/agenturen/pages/protected/OMD-fuehrt-Gunn-Report-Media-an_75696.html
- ↑ http://www.horizont.net/aktuell/agenturen/pages/protected/OMD-fuehrt-Gunn-Report-Media-an_75696.html
- ↑ http://www.horizont.net/marktdaten/charts/pages/show.prl?id=4548 ( page no longer available , search in web archives ) Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.
- ↑ Archived copy ( Memento of the original dated May 11, 2009 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ http://www.horizont.net/aktuell/agenturen/pages/protected/OMD-fuehrt-Gunn-Report-Media-an_75696.html
- ↑ http://www.horizont.net/marktdaten/charts/pages/show.prl?id=4548 ( page no longer available , search in web archives ) Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.
- ↑ http://www.horizont.net/aktuell/agenturen/pages/protected/OMD-fuehrt-Gunn-Report-Media-an_75696.html
- ↑ Archived copy ( Memento of the original from October 13, 2013 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ http://www.wuv.de/agenturen/airport_media_award_im_juli_ geht_an_ge_jung_von_matt_und_omnicom
- ↑ http://www.horizont.at/home/horizont-access/detail/media-award-2011-mediacom-und-omd-raeumen-ab.html
- ↑ http://www.internationalist-awards.com/media_2012/winners.html
- ↑ http://www.internationalist-awards.com/media_2012/winners.html
- ↑ Archived copy ( Memento of the original from March 16, 2015 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ http://www.branded-entertainment.org/award-2011
- ↑ Archived copy ( memento of the original from October 30, 2012 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ http://www.welovead.com/en/works/details/61aBkqvE
- ↑ http://www.welovead.com/en/works/details/61aBkqvE
- ↑ Archived copy ( Memento of the original from September 4, 2011 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ Archived copy ( Memento of the original dated December 23, 2010 in the Internet Archive ) Info: The archive link has been inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ Archived copy ( memento of the original from October 9, 2010 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ Archived copy ( Memento of the original from May 22, 2010 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ Archived copy ( Memento of the original from May 22, 2010 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ Archived copy ( Memento of the original from May 22, 2010 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ http://www.gwa.de/?id=222&grp=0&order%5B2%5D=0&order%5B3%5D=0&order%5B4%5D=1&filter%5B2%5D%5B%5D=2009
- ↑ http://www.canneslions.com/resources/downloads/winners_pdfs/Cannes_Lions_2010_Media_Lions_Winners.pdf
- ↑ http://www.wuv.de/veranstaltungen/veranstaltungen_events/deutscher_mediapreis/deutscher_mediapreis_2009_die_besten_media_ideen_des_jahres/die_besten_media_ideen_des_jahres_2009_sonderpreis_tool_omd_german_brand_science_fuer_edeka
- ↑ http://www.horizont.net/aktuell/medien/pages/protected/Beste-Out-of-Home-Kampagne-Publicis-gewinnt_88284.html
- ↑ http://www.wuv.de/events/deutscher_mediapreis/sieger/2009_strategy_3.php ( Page no longer available , search in web archives ) Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.
- ↑ http://www.pressebox.de/pressemeldung/hamburgwork-ev/boxid/179030 ( page no longer available , search in web archives ) Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.
- ↑ http://www.internationalist-awards.com/inter-media-2008/casio.html
- ↑ http://www.stroeer.de/stroeer_news.1047.0.html?newsid=1904 ( page no longer available , search in web archives ) Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.
- ↑ Archived copy ( memento of the original from October 24, 2007 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ [1] ( Page no longer available , search in web archives ) Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.
- ↑ [2]
- ↑ [3] ( page no longer available , search in web archives ) Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.
- ↑ Archived copy ( memento of the original from March 16, 2009 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ [4]
- ↑ [5]
- ↑ [6]
- ↑ [7]
