Oliver Carlo Errichiello

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Oliver Carlo Errichiello, 2015

Oliver Carlo Errichiello (born December 14, 1973 in Hamburg ) is a German-Italian economic sociologist and author.

Career

Oliver Errichiello studied sociology at the University of Hamburg and psychology at the Université Lyon. In 2012 he did his doctorate with the economic sociologist Jürgen Beyer and the brand sociologist Alexander Deichsel with the first German-language thesis on "Brand Sociological Advertising". In 2006 he founded the research and consulting company Büro für Brandentwicklung. He achieved interdisciplinary popularity through the book "Wir Unique" in which he addresses the individualization mania and through regular appearances in the broadcast ARD-Markencheck and in the N3 magazine MARKT. Since 2017 he has been the author of the liberal-conservative magazine Tichys Insight with a column on consumer philosophy as well as on issues of brand management and socio-economics. In numerous publications, he links brand-sociological theories with contemporary issues in pop culture and refers to the work of Douglas Coupland , who also wrote the foreword for a book.

From 2008 Errichiello developed the eco-design brand “wooden radio” for the Indonesian designer Singgih Susilo Kartono. Errichiello and his partner Arnd Zschiesche have received several awards for the Ecodesign project, including an INDEX Design to Improve Life nomination, the G-Mark Award and the Design Plus Award.

Errichiello teaches brand sociology and brand management at the Lucerne University of Applied Sciences. Since 2014 he has been a lecturer at the European Media and Business Academy (EMBA) in Hamburg. Since 2016 he has been the organizer and lecturer of the lecture series "Community and Society" and "Morals and Ethics" at the University of Hamburg. On August 1, 2018, Errichiello was appointed honorary professor for brand sociology and brand management at the Mittweida University of Applied Sciences .

Fonts

  • with Arnd Zschiesche: When dogs stare out of a moving car. Novellas in the Age of the Fragrance Tree. Verlag Moderne Heimat, 2004, ISBN 3-00-012453-5 .
  • with Arnd Zschiesche: Employees in the 21st century. Verlag Moderne Heimat, 2004, ISBN 3-00-014905-8 .
  • with Arnd Zschiesche: Brand power in medium-sized companies. What managers can learn from Schwarzenegger and the Pope. Springer Gabler, Wiesbaden 2008, ISBN 978-3-8349-1061-5 .
  • with Arnd Zschiesche: East's secret of success: survival strategies of the best brands - and what managers can learn from them. Springer Gabler, Wiesbaden 2009, ISBN 978-3-8349-1615-0 .
  • with Arnd Zschiesche: We are unique. Eichborn, Frankfurt am Main 2011, ISBN 978-3-8218-6603-1 .
  • with Arnd Zschiesche: 30 minutes brand management. GABAL Verlag, Offenbach 2012, ISBN 978-3-86936-352-3 .
  • Brand sociological advertising. Dissertation . Springer Gabler, 2012, ISBN 978-3-8349-4507-5 .
  • with Arnd Zschiesche: Brand power in medium-sized companies. What every manager at Dr. Klitschko and the Pope can learn. 2nd Edition. Springer Gabler, Wiesbaden 2012, ISBN 978-3-8349-4288-3 .
  • with Arnd Zschiesche: a brand without a myth. The first honest brand book or why so many people need a MINI. GABAL Verlag, Offenbach 2013, ISBN 978-3-86936-476-6 .
  • with Arnd Zschiesche: 30 minutes of advertising. GABAL Verlag, Offenbach 2014, ISBN 978-3-86936-566-4 .
  • with Arnd Zschiesche: Brand sociology compact. Basics for practice. Springer Gabler, Wiesbaden 2015, ISBN 978-3-658-10246-3 .
  • with Timm Homann and Arnd Zschiesche (eds.): The Sociology, the Will to Shape and the Brand. Understand and manage social systems. Springer Gabler, Wiesbaden 2015, ISBN 978-3-658-10115-2 .
  • with Arnd Zschiesche: Green brand management. Success factors and instruments of sustainable brands. Springer Gabler, Wiesbaden 2016, ISBN 978-3-658-13244-6 .
  • with Alexander Deichsel and Arnd Zschiesche: Basics of brand sociology. The social principles of branding and branding in theory and practice . Springer Gabler, Wiesbaden 2017, ISBN 978-3-658-17420-0 .
  • Philosophy and brief history of the brand. Brands as individual and collective creators of meaning . Springer Gabler, Wiesbaden 2017, ISBN 978-3-658-17652-5 .

Web links

Individual evidence

  1. ↑ daserste.de "Video: The Ikea Check". In: The first . accessed on July 15, 2015.
  2. ^ NDR: Label fraud: The free scam. Retrieved September 6, 2017 .
  3. ↑ Oliver Errichiello - Tichy's insight . In: Tichy's insight . ( tichyseinblick.de [accessed on September 6, 2017]).
  4. ↑ Oliver Errichiello: Philosophy and a little history of the brand: Brands as individual and collective creators of meaning . Springer-Verlag, 2017, ISBN 978-3-658-17653-2 ( google.de [accessed on September 6, 2017]).
  5. ↑ spiegel.de “Wooden Radio from Indonesia: Fine Antennas”. In: Spiegel Online . Retrieved July 10, 2015.
  6. ↑ designtoimprovelife.dk “MAGNO, INDEX: AWARD 2009 FINALIST”. In: Design to Improve Life. Retrieved July 14, 2015.
  7. ↑ stern.de "The radio from the bush". In: Stern.de . accessed on July 14, 2015.
  8. ^ Google Books "Southern Innovator Magazine from 2012 to 2014: A compilation of documents from the magazine's recent years". In: Southern Innovator Magazine. Retrieved July 14, 2015.
  9. ↑ Markenpunks at EMBA: New Lecturers in Hamburg !: https://www.emba-medienakademie.de/news/markenpunks-an-der-emba-neue-dozenten-in-hamburg Accessed on February 22, 2018.
  10. ^ Daniela Steinke: Morals and Ethics: Program: University of Hamburg. (No longer available online.) Archived from the original on March 27, 2017 ; accessed on March 26, 2017 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.aww.uni-hamburg.de
  11. ^ Daniela Steinke: Community and Society: Program: University of Hamburg. (No longer available online.) In: www.aww.uni-hamburg.de. Archived from the original on October 11, 2016 ; accessed on October 11, 2016 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.aww.uni-hamburg.de
  12. ↑ EMBA (European Media and Business Academy): Dr. Oliver Erichiello was appointed honorary professor . ( emba-medienakademie.de [accessed on August 15, 2018]).
personal data
SURNAME Errichiello, Oliver Carlo
BRIEF DESCRIPTION German sociologist
DATE OF BIRTH December 14, 1973
PLACE OF BIRTH Hamburg