Presentation

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Presentation is a made-up word, a combination of presenting or presentation and rhetoric . The term first appeared at the beginning of the 21st century in the context of management training and seminars to train business executives. So far, a distinction has been made between measures to increase presentation skills and measures to increase rhetorical skills. Presenting is traditionally understood to mean presenting ideas, concepts, prototypes and results - preferably with the help of (electronic) media. In contrast, rhetoric means the art of speaking, effective speaking and convincing solely through the power of the word.

Goal of the presentation

The aim of the presentation is to create a synthesis of both: the targeted use of media and convincing speaking performance . On the one hand, it is about choosing the best medium for a specific goal and topic and, on the other hand, speaking effectively, presenting yourself convincingly and winning others over to you and your own ideas. Not with all kinds of tactical tricks and unfair finesse - but with coherent and effective presentational performance. The aim of the presentation is to support people in small groups and also when appearing in front of many people.

Presentation and media

The following media are used in presentations: whiteboards , flipcharts and pin boards , overhead projectors and beamers (mostly for PowerPoint- supported or dominated presentations, also for films, spots and animations) as well as objects, examples and prototypes. In presenterism, it is assumed that the most important medium in a presentation is the presenter himself. In contrast, the rest of the media use is reduced, but it is precisely and effectively. The live design of media (e.g. drawing on the flipchart) is given priority over the excessive use of Powerpoint .

Personal impact factors

Based on the communication psychology of Prof. Schulz von Thuns , the personal impact factors are credibility, the ability to develop and maintain a common thread, a positive relationship with the audience and a clear goal and order orientation. The hypothesis is: Presenters achieve an effect when they appear competent and as a person and as a personality who are trusted to produce results. And if you structure your thoughts, ideas and content in such a way that the audience can follow them easily and happily. When concept and performance go together.

Theoretical background

The communication psychology Schulz von Thuns is a pillar of the presentation. The other is the new systemic theory , in which the importance of the context for the success of interventions (even speeches are interventions) is emphasized ( N. Luhmann , Fritz B. Simon ).

Subject areas in the presentation

Lectures , presentations , presentation media, personality , confidence, charisma , body language and voice communication psychology , rhetoric , rhetorical devices, Manuscript, keyword list, fright , dealing with audience questions and responses

literature

  • Winkler, Maud and Commichau, Anka: Reden: Handbook of communication psychological rhetoric. Rowohlt, Reinbek near Hamburg, 2nd edition 2005, ISBN 978-3499619441
  • Kreggenfeld, Udo: Presentation - successful presentation for executives , Cornelsen Verlag Scriptor, Berlin 2011, ISBN 978-3589240166
  • Gallo, Carine: The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience . McGraw-Hill. New York, Chicago, San Francisco 2010 ISBN 978-0071636087
  • Danz, Gerriet : New presentation: Inspire and convince with the successful methods of advertising . Campus publishing house. Frankfurt 2010. ISBN 978-3593387840
  • Molcho, Samy : The ABC of body language , Hugendubel Verlag, Munich 2006. ISBN 978-3720528412
  • Nikolaus Jackob , Thomas Petersen, Thomas Roessing (2008): Structures of the Effect of Rhetoric. An experiment on the relationship between text, emphasis and body language. In: Publizistik 53, pp. 215–230.
  • Henning Lobin : Staged speaking on the media stage. On the linguistics and rhetoric of scientific presentation . Campus publishing house. Frankfurt a. M. 2009. ISBN 978-3-593-39034-5
  • Henning Lobin : The scientific presentation . Schöningh. Paderborn 2012. ISBN 978-3-8252-3770-7