Herrenhausen private brewery
| Private brewery Herrenhausen GmbH
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| legal form | Company with limited liability |
| founding | 1868 |
| Seat | Hanover , Germany |
| management | Christian Schulz-Hausbrandt |
| Number of employees | 92 |
| Branch | Breweries |
| Website | www.herrenhaeuser.de |
The private brewery Herrenhausen is a brewery in Hanover-Herrenhausen . It was founded in 1868 and is now owned by the Schulz-Hausbrandt family .
Company description
The beer is also called Herri . The Lower Saxony horse is a motif in the brand's logo .
history
The parent company Brauerei Wölffer & Wedekind Herrenhausen was founded in 1868, and in 1880 the name was changed to Aktiengesellschaft Vereinsbrauerei Herrenhausen . Four years later, the first Pilsen beer was brewed in Herrenhausen . In 1889 the company's shares were traded on the Hanover stock exchange for the first time .
Three years later as the Wölffer & Wedekind brewery , the Hannoversche Actien brewery was founded in 1871 ; this merged in 1906 with the now club brewery, the brewery of the Actien brewery was shut down. In 1913 the Herrenhausen Brewery won a lawsuit against the city of Pilsen , which sued against the name “Herrenhausen Pilsener”.
In 1917, the Herrenhausen brewery formed a consortium together with the Hanover-based breweries Städtische Lagerbier-Brauerei and Lindener Aktien-Brauerei , through which a - successful - takeover offer was submitted to the shareholders of the Germania brewery . The brewery was also involved in further brewery acquisitions.
In 1961, bottled and canned beer was exported overseas; In 1963/64 the beer output exceeded the 300,000 hectolitre mark, the brewery was renamed a GmbH . The “Herrenhausen Brewery” celebrated its 100th anniversary in 1968, in the same year plastic beer crates were introduced and all bottles with swing top were abolished. In 1984 the corporate form was changed from a GmbH to a limited partnership with Jürgen Middendorff as the personally liable partner.
In 1990 Manfred Middendorff took over the sole management, three years later the company celebrated its 125th anniversary. In 1994, the brewery introduced the first in North Germany already gemixtes Alsterwasser , and 1,997 new products were introduced to the market, like the mansions Icebeer and mansions wheat beer .
In 2006 Herrenhausen Märzen 2006 came onto the market, the company was renamed from Brauerei Herrenhausen KG to Brauerei Herrenhausen GmbH & Co.KG on October 1st , a new bottle filling plant was put into operation and the energy supply for the boiler house and the refrigeration systems were renovated and renewed. At the beginning of 2007, the export beer Hannovers Stolz came onto the market.
The Herrenhausen Brewery was in economic difficulties for a long time, to which the company's management responded, among other things, by dissolving the brewery into several independently operating sub-companies ( outsourcing ). On April 30, 2010, the Hanover District Court opened insolvency proceedings at the request of the Hanover North Tax Office and other creditors . Affected were the subsidiaries MVL Marketing-, Vertriebs- und Logistik GmbH and Herrenhäuser Produktions- und Technik GmbH . In the meantime, the company found itself in a "plan insolvency", in which the then owner Manfred Middendorff continued the day-to-day operations under the supervision of the bankruptcy court. On October 20, 2010, the creditors' meeting decided to sell the company to Privatbrauerei Wittingen GmbH for around 16 million euros. The company was now called the Herrenhausen private brewery.
Products
The brewery now sells around 137,500 hectoliters of the following seven beers annually :
- Premium Pilsener (0.33 and 0.5 l bottles, 0.5 l cans, 30 and 50 l kegs)
- Alster (0.33 and 0.5 l bottle)
- Icebeer (0.33 l bottle)
- Herrenhäuser Spezial (0.33 l bottle and 0.5 l bottle; since 2012)
- Herrenhausen wheat (0.5 l bottle, barrel)
- Lüttje Lage (0.5 l bottle)
- Hannoversches Festbier (50 l barrel, only for Oktoberfest; since 2012)
- Herrenhausen alcohol-free (0.33 l bottle; since June 2017)
- Alster alcohol-free (0.33 l bottle; since June 2017)
Output development
| Beer output from the private brewery Herrenhausen in St. | ||||
|---|---|---|---|---|
| 2010 | 91,000 | |||
| 2011 | 105,000 | |||
| 2012 | 120,000 | |||
| 2013 | 125,000 | |||
| 2014 | 128,500 | |||
| 2015 | 129,500 | |||
| 2016 | 135,500 | |||
| 2017 | 143,100 | |||
| 2018 | 138,500 | |||
Sponsorship
The brewery is the main sponsor of the traditional skid club EC Hannover Indians and supports the clubs SV Odin Hannover and SV 1908 Ricklingen (rugby) and Bissendorfer Panther (inline hockey). In addition, it is present at numerous large events such as the Hanover Schützenfest , the spring and Oktoberfest and the Maschsee Festival .
literature
- Rudolf Cyperrek: 100 years of mansions , based on preliminary archival work by Helmut Millies, ed. von der Brauerei Herrenhausen GmbH, Hannover-Herrenhausen, Wiesbaden: Verlag für Wirtschaftspublizistik, 1968
- Waldemar R. Röhrbein : Herrenhausen Brewery GmbH & Co. KG. In: Klaus Mlynek, Waldemar R. Röhrbein (eds.) U. a .: City Lexicon Hanover . From the beginning to the present. Schlütersche, Hannover 2009, ISBN 978-3-89993-662-9 , p. 79f.
Web links
Coordinates: 52 ° 23 '38 " N , 9 ° 40' 50" E
Individual evidence
- ^ Heuweg-Werke, Hanover. Hannoversche Eishaus- und Waren -kaufgesellschaft mbH. In: Paul Siedentopf (main editors), Karl Friedrich Leonhardt (compilation of the image material): The book of the old companies of the city of Hanover in 1927 , Walter Gerlach anniversary publisher, Leipzig 1927, p. 91
- ↑ Stefanie Kaune, Mathias Klein: Anchored in Hanover / Herrenhäuser boss Manfred Middendorff remains an optimist on the page of the Hannoversche Allgemeine Zeitung from October 23, 2010, last accessed on February 19, 2013 .
- ↑ Insolvency proceedings against two manor daughters opened .
- ^ Wittinger buys Herrenhausen brewery .
- ↑ a b Herri und gut - sales continue to rise , at www.neuepresse.de, accessed on March 18, 2018
- ↑ Official site .
- ↑ Federal Gazette. Accessed July 31, 2020 .