Razorfish
Razorfish is part of the Publicis Groupe and has been one of the largest interactive agencies in the world. Razorfish provided various services such as web development, media planning and purchasing, technology and innovation, emerging media, analytics, mobile, advertising, creative marketing, social media marketing and search.
In 2014, Razorfish employed more than 2000 people worldwide on five continents and in 2012 had offices in the USA in New York City , Chicago , Seattle , San Francisco , Philadelphia , Portland , Los Angeles , Atlanta and Austin . The company was ranked 4th on AdAge's Agency A-List in 2012.
history
Razorfish was founded in 1994 in New York City by childhood friends Crag Kanarick and Jeff Dachis under the motto "Solutions to Hard Problems". Originally, the company was headquartered in Jeff's apartment in Alphabet City, Manhattan, New York . The first big project was to create a small $ 20,000 website for the New York Botanical Society. This order was placed by Time Warner's Pathfinder business unit . A few months later, Razorfish hired three new employees and moved to an office on Broadway . In 1999, Razorfish acquired the system integrator i-Cube (International Integration Inc.) set up by Michael Pehl for 677 million US dollars in order to be able to assert itself better in the international market environment through increased technological expertise. The company expanded abroad from 2005 to 2007 through acquisitions in London , Paris, Sydney , Hong Kong , Shanghai , Beijing , Berlin , Frankfurt am Main , Singapore and a joint venture in Tokyo . Razorfish started doing business in India in 2013 through the acquisition of Neev Technologies. Razorfish Neev was based in Bangalore and provided outsourced solutions for product and application development.
In October 2016, Razorfish merged with the SapientNitro division, a sister company of the Publicis Groupe, the Sapient Corporation to become SapientRazorfish.
In July 2018, Publicis announced that it would phase out SapientRazorfish and integrate its employees into Publicis.Sapient.
Publicis announced on February 13, 2019 that Publicis.Sapient, SapientRazorfish and Sapient Consulting had become the Publicis Sapient brand. This is headed by CEO Nigel Vaz.
Individual evidence
- ↑ UPDATED: Big Changes at Publicis .
- ↑ Inside the Design Team at Razorfish , invisionapp.com, August 19, 2014
- ↑ Razorfish , microsoft.com
- ↑ Razorfish, Inc. History . In: International Directory of Company Histories , Volume 27. St. James Press, 2001.
- ↑ Avenue A / Razorfish Acquires UK-based Interactive Marketing Agency, DNA , allbusiness.com, December 6, 2005
- ^ A b Avenue A / Razorfish Snaps Up French Agency , clickz.com, March 7, 2007
- ↑ Avenue A / Razorfish Adds Japanese Outpost , marketingfox.com 17 January 2007 at
- ↑ Publicis launches digital agency Razorfish in India , business-standard.com, April 18, 2013
- ↑ SapientRazorfish: What's in a name change and a restructure? Quite a lot, actually , thedrum.com, November 22, 2016
- ↑ Sapient Nitro and Razorfish merge , horizont.net , November 18, 2016
- ↑ Why agency 'brand names' matter less , digiday.com, October 2, 2018
- ↑ Publicis Sapient: Wolf Ingomar Faecks hands over DACH tour to Boris Terwey , horizont.net, July 12, 2018
- ↑ Agencies: Meet the New Publicis Sapient, Coming at You With 'Agility to Disrupt Paradigms , Adweek , February 13, 2019