Rockstar Energy Drink

Rockstar Energy Drink
The Rockstar Energy Drink logo
Type of drink	Energy drink
Headquarters	Las Vegas , Nevada
Country of origin	United States
Manufacturer	Rockstar, Inc.
founder	Russell Weiner
Information regarding Germany
sale	since 2008
distributed by	PepsiCo
distributed varieties (as of August 2015)	13
North American information
sale	since 2001
distributed by	Rockstar, Inc.
distributed varieties (as of November 2014)	24

Rockstar Energy Drink (spelling on the product: ROCKST ★ R ENERGY DRINK) is an energy drink developed in 2001 and available in Germany since 2008 . It is sold by Rockstar, Inc. in North America and by PepsiCo in Germany . In 2013, more than 20 flavors were brought onto the market in more than 30 countries, and at the end of 2015 13 of them were available in Germany.

History, sales and reference

At the beginning, Rockstar positioned itself as a cheap alternative to Red Bull , offered more flavors and focused on beverage cans with more content. In the first six years from 2001 onwards, the brand made a steady, steep development. From 2007 this slowed down noticeably, but in 2015 Rockstar was still by far the third largest energy drink manufacturer after Red Bull and Monster Energy . Former employees attribute this, among other things, to a significantly lower advertising budget compared to the competition. From 2005 there was a sales deal with Coca-Cola , which was dissolved in 2009 after disagreements. A contract was subsequently concluded with PepsiCo .

Founder Russell Weiner holds 85% of the shares in Rockstar; his mother, who also acts as CFO , the remaining 15%.

On January 31, 2018, the Spanish Supreme Court ruled that Rockstar Inc. had committed 16 years of trademark infringement against Town Music SL, based in Las Palmas de Gran Canaria . RockStar Inc. has been obliged to remove and destroy all energy drink products in Spain from retailers by March 2018. In 1999, Roger Jean Herrmann , who is of German origin and lives in Gran Canaria, registered a brand of the same name under which he offered various rock star beers and energy drinks in his bar.

Rockstar is available in Germany at many petrol stations and in almost every supermarket. Rockstar also offers online shipping that sells energy drinks and merchandise.

Content and consumption

The exact composition of Rockstar is treated as a company secret. In addition to caffeine , Rockstar contains guarana , ginseng and taurine .

The manufacturer himself names anxiety , hyperactivity as possible side effects and, in the event of excessive consumption, a greatly increased heart rate and high blood pressure . Strong side effects can occur in the interaction of energy drinks with alcohol , and there is also a risk of dependence developing with long-term consumption .

The European Commission advises "children, pregnant or breastfeeding women and people who are sensitive to caffeine" against consumption, which has been mandatory since July 1, 2004 for all energy drinks with a caffeine content of over 150 mg per liter Notice on the container is made clear.

Rockstar has been criticized by Men's Health , among others, for its high sugar content of 15.3% . According to Stiftung Warentest , Rockstar is not suitable for quenching thirst due to its high caffeine and sugar content. The energy drink should not be used to cover up tiredness and exhaustion in the long term.

Since June 2016 Rockstar introduces a new product line with two new "Organic" -Energy drinks that appeal to the EU Organic Regulation of the European Union hold.

In spring 2017, a new design was introduced on all cans. The star is now bigger, the flavor is below it, and the ROCKSTAR logo and the name of the variety are only on the right side.

Varieties distributed in Germany

Each flavor has its own design and color variations. The varieties available vary from country to country. In Germany, the drinks are bottled in 500 ml cans, some of the types mentioned are also bottled in 250 ml cans. The offered flavors of the drinks change constantly.

Varieties in Germany:

designation	Can color / star	taste	Sizes	Remarks
original	black yellow	original	500 ml, 250 ml	Revision of the taste 2015
Original Zero Sugar	White black	Original (sugar free)	500 ml	Sales since spring 2017
Punched guava	purple / yellow	Guava	500 ml, 250 ml
Juiced mango / orange / passionfruit	Orange / yellow	Mango, orange, passion fruit	500 ml
xDurance Blueberry Pomegranate Acai	Blue / black	Blueberry , Pomegranate, Acai	500 ml
xDurance Grape	Purple / black	grape	500 ml	Sales since August 2018
SuperSours Green Apple	green / pink	Sour apple	500 ml, 250 ml
SuperSours Blue Raspberry	purple / blue	Sour blue raspberry	500 ml
Freeze Frozen Lime	green, white spiral / green	lime	500 ml	Sales since August 2015
Freeze Frozen Watermelon	red, white spiral / red	Watermelon	500 ml	Sales since August 2015
Freeze Frozen Pineapple & Coconut	turquoise, white spiral / turquoise	Pineapple and coconut	500 ml	Sales since July 2016
Organic Island Fruit	beige / green	Island fruits	500 ml	Sales since July 2016, one of the two organic certified energy drinks
Organic strawberry	beige / red	Strawberry	500 ml	Sales since July 2016, one of the two organic certified energy drinks
Revolt Killer Cherry	Red camouflage	cherry	500 ml	Sales since November 2016
Revolt Killer Citrus	Green camouflage	Citrus	500 ml	Sales since November 2016
Revolt Killer Ginger	Gold camouflage	ginger	500 ml	Sales since February 2018
Revolt Killer Mandarin	Orange camouflage	Tangerine (sugar free)	500 ml	Sales since summer 2018
Pure Zero Silver Ice	Silver black	Lemon (sugar free)	500 ml	Sales since summer 2017
Pure Zero Red Ice	Silver / red	Berries (sugar free)	500 ml	Sales since summer 2017
First start - Guava Pineapple	Silver / yellow	Guava, pineapple (sugar-free, 5% juice)	500 ml	Sales since February 2019
First Start - Mixed Berries	Silver / pink	Berries (sugar-free, 5% juice)	500 ml	Sales since February 2019
First Start - Sour Cherry	Silver / dark red-black	Sour cherry (sugar-free, 5% juice)	500 ml	Sales since July 2019
Baja Juiced - El Mango	blue Día de los Muertos design / yellow	Mango (8% juice)	500 ml	Sales since October 2019
Baja Juiced - Passion Frutas	pink Día de los Muertos design / orange	Passion fruit (8% juice)	500 ml	Sales since October 2019

No longer available:

designation	Can color / star	taste	Remarks
Recovery lemonade	yellow / yellow	lemonade	Sales stopped at the end of 2012
Energy Cola	Red Red	cola	Sales stopped in summer 2011
Roasted Vanilla	light beige / yellow	Coffee and vanilla	Sales discontinued September 2014
Roasted Mocha	black-brown / yellow	Coffee and mocha	Sales discontinued September 2014
Zero Sugar Tropical	White blue	Tropical fruits	Sales discontinued spring 2014 (sugar-free energy drink)
(H2o) Sparkling Citrus Ice	yellow, light blue / yellow, blue	Citrus	Sales discontinued in autumn 2015
(H2o) Sparkling Peach Blast	yellow, orange / yellow, orange	peach	Sales discontinued in 2015
Punched apple	Black green	Apple	Sales discontinued in 2016
Punched Fruit Punch	Black red	Fruit punch	Sales discontinued in 2017
Supersours Lime	Yellow-green	Sour lime	Sales discontinued in 2017

Promotion cans:

designation	promotion
original	Rock am Ring + Southside (2018); Destiny 2 (2018); Destiny 2 Forsaken (2018)
Original Zero Sugar	Destiny 2 (2018);
Punched guava	Rock am Ring + Southside (2018); Destiny 2 (2018); Destiny 2 Forsaken (2018)
xDurance Blueberry Pomegranate Acai	Rock am Ring + Southside (2018); Destiny 2 Forsaken (2018)
xDurance Grape	Destiny 2 (2018); Destiny 2 Forsaken (2018)
SuperSours Green Apple	Rock am Ring + Southside (2018)
SuperSours Blue Raspberry	Rock am Ring + Southside (2018)
Revolt Killer Cherry	Rock am Ring + Southside (2018); Destiny 2 (2018); Destiny 2 Forsaken (2018)

Sponsorship

Nissan 240SX sports car with Rockstar logo.

Rockstar, which is advertised as a drink “for athletes and rock stars”, appears - similar to its competitor Red Bull  - as a sponsor of many sports and music events (e.g. the Winter X Games , various motor sports - and paintball - Teams). Rockstar works with fashion brand Fox Racing and sponsors their action sports teams. Since 2010 Rockstar has also hosted the annual Uproar Festival in the USA.

In Germany, Rockstar advertises the BMW racing vehicles from Sorg Rennsport , which are used in long-distance races such as B. the VLN endurance championship Nürburgring and the 24-hour race on the Nürburgring on the Nordschleife of the Nürburgring. Rockstar is also a sponsor of the Berlin Adler American football team . Rockstar was a sponsor of Jorge Lorenzo .

Web links

• Rockstar Energy Drinks website

Individual evidence

1. ↑ ^{a b} pepsico.de
2. ↑ ^{a b} rockstarenergy.com
3. ↑ American product page for Rockstar Energy Drinks
4. ^ Rockstar Energy , accessed August 11, 2013.
5. ↑ The company , rockstarenergydrink.de, accessed on January 31, 2014.
6. ↑ ^{a b c} Is The Party Ending For Rockstar Energy Drinks And Its Billionaire Founder? , forbes.com, December 10, 2014, accessed August 2, 2015.
7. ↑ Newspaper article on the trademark judgment. February 21, 2018, accessed February 21, 2018 (Spanish). 
8. ↑ Rockstar Spain website. February 21, 2018, accessed February 21, 2018 . 
9. ↑ Golden Gate Xpress: Energy Drinks More Dangerous Than Efficient ( Memento of the original from June 26, 2009 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , accessed October 10, 2010. 
10. ^ Entry on energy drinks in Pharmawiki , accessed on October 10, 2010.
11. ↑ Labeling regulations for caffeine and quinine-containing foods ( Memento of the original dated December 2, 2013 in the Internet Archive ) Info: The archive link has been inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , lua.rlp.de, accessed on October 10, 2010. 
12. ↑ "20 Worst Drinks in America 2010: Worst Energy Drink," menshealth.com, accessed October 10, 2010.
13. ↑ Rockstar Energy Drink 07/2013. Stiftung Warentest , July 2013, accessed on August 6, 2015 . 
14. ↑ Rockstar Organic - the organic energy drink from Rockstar. (No longer available online.) In: Netzpropaganda.de. June 1, 2016, archived from the original on June 1, 2016 ; accessed on June 1, 2016 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.  
15. ↑ ^{a b} Home - destiny2.rockstarenergy.com. Retrieved September 7, 2018 (German). 
16. ↑ Rockstar Energy Organic Island Fruit & Strawberry. In: rockstarenergydrink.com. Retrieved August 4, 2016 . 
17. ↑ energy-plattform.blogspot.de
18. ↑ facebook.com
19. ↑ ^{a b} facebook.com
20. ↑ facebook.com
21. ↑ energized-test.de ( Memento of the original from April 16, 2016 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. 
22. ↑ Rockstar Energy Drink. Davies Meyer GmbH, accessed on September 7, 2018 .