Fox Racing Inc.
| Fox Racing Inc. | |
|---|---|
| legal form | Incorporated |
| founding | 1974 |
| Seat | Morgan Hill , USA |
| management | Pete Fox |
| Number of employees | 462 |
| sales | $ 285 million |
| Branch | Sporting goods |
| Website | www.foxracing.com |
Fox Racing Inc. is an American sports and apparel company founded in 1974 . The headquarters and place of incorporation is in Morgan Hill , California . Additional offices are in Irvine , California and Newcastle , England .
The company has, in particular, to the manufacture of Motocross - Clothing and streetwear , sunglasses , shoes and backpacks , specializing primarily in the sports and skate industry. Fox Racing is the most popular clothing brand in the motocross scene. In addition to winter clothing, the company also produces mountain bike and surf items.
The company logo, which can be found on all products, represents the stylized head of a fox .
history
In 1846 a family named Fuchs lived in the Trier area on the Moselle and grew wine. The family's three brothers ended up in America. One of the direct descendants of these three adventurers was Geoff Fox, the founder of Fox Racing. 1974 created this very Geoff Fox, a physics professor at a university in Santa Clara his own fashion brand under the name Moto-X Fox and sales as at the beginning his motorcycle clothing to Fox in 1977 a private motocross team called Team Moto-X Fox on his feet posed. Despite the strong financial competition from Japan, the team developed into the "Best of the Rest", the top team behind the factory teams. The hype about the hand-sewn red-orange jerseys grew bigger and bigger. Fox had to reorganize its small business and started mass production. Over the years, the label has developed into the leading manufacturer of motocross and motorcycle clothing. In 1980 Mark Barnett won the national motocross championship. Brad Lackey even won the world championship two years later. Both drivers were sponsored by Fox. In the 2000s , Ricky Carmichael and James Stewart won championships in one go and increased Fox's popularity enormously.
Products
After Fox initially had a very limited range , new products came along as the year progressed. The specialization is still on functional motocross clothing. This includes helmets, gloves and complete mountain bike outfits. Trademarks are large, colorful graphics, mostly with the logo, the fox's head. Due to the great success of functional clothing, the company dedicated itself to the ever-expanding streetwear industry. In addition to the action sports sector, Fox now also manufactures conventional trousers, T-shirts, shoes and even sunglasses. Through the licensing of the three leading energy drink manufacturers Red Bull , Rockstar Energy and Monster Energy , Fox is combining functional clothing with the streetwear sector.
Extreme sports
Since its inception, the company has been building on sponsoring in the action sports sector and at the same time offers the company's main advertising platform. There are currently in -house teams for both motocross and BMX . The "Nuclear Cowboyz" represent the former and consist of the drivers Derek Guetter, Dustin Miller, Adam Jones, Mike Mason and Brody Wilson. The BMX team consists of Christian Becerine, Stephen Laralde, Māris Štrombergs and David Herman. In addition to these two teams, Fox Racing has various drivers under contract. For example, the Afro-American rider James Stewart, the nine-time national champion Ricky Carmichael and the current motocross world champion Ken Roczen from Germany, who at the age of 18 is the youngest world champion in the category. He won the 125cc class. The mentioned cooperation between Fox and the three leading energy drinks also has its origins in the extreme sports sector.
Individual evidence
- ↑ a b company profile
- ↑ http://www.foxhead.com/us/