Streetwear

Shop for so-called classic urban wear (English: 'classic urban clothing') in Omagh, Northern Ireland.

(Urban) Streetwear is the name for certain types of urban, often rather “youthful” casual clothing. The term is used by the clothing or lifestyle -Industrie often than marketing - word used and immersed in the German language in different contexts sometimes used interchangeably, sometimes as distinct from various also of the English language borrowed words such Skatewear , Sportswear , Club Wear , Street fashion , Urban wear , urban clothing or street style . Due to the wide range of uses, an exact definition is difficult.

Streetwear as skatewear

An early mention of the term streetwear can be found in the brand name of the skateboarding clothing company Vision Street Wear, founded in 1976 . In the 1980s, the term was first used in the United States to denote clothing within the skateboarding culture. One speaks here sometimes of skatewear (English: "skateboarding clothing", meaning: "what you wear while skateboarding") or more generally of sportswear (English: "sportswear"). Printed T-shirts play a central role here -Shirts or hoodies (for example from the clothing company Stüssy ), baseball caps and certain sneakers or skate shoes , such as Vans or Airwalks.With the advent of skateboarding and the associated fashion in Germany, the term also found its way into the German language.

Streetwear as clubwear

With the spread of techno and club culture in Germany at the beginning of the 1990s, the term streetwear became partly synonymous, but partly also differentiated from the term clubwear (English: “club clothing”, meaning: “that which you wear in the club “) Used. The dress codes of individual scenes within the club culture can differ greatly from one another and there is a range of conventional leisure fashions and more elegant outfits to various retro looks and experimental styles that are more reminiscent of disguise (the latter usually not being referred to as streetwear). The clothing industry mostly uses the terms clubwear and streetwear in this context to denote youthful, casual branded clothing. Commercial clubwear usually makes use of the latest fashion trends .

Streetwear as street fashion

→ Main article: Street fashion

Occasionally the term streetwear is also used synonymously with street fashion (English: " street fashion ", analogously: "hip-hop fashion"). These are different fashion styles that have made their way into hip hop culture since the 1980s . Baggy pants , oversized T-shirts , sportswear and certain sneakers all play a central role . Popular brands for street fashion are, for example, Tommy Hilfiger and Cross Colors . In the course of the growing popularity of hip-hop, individual rappers and musicians from the hip-hop environment brought their own clothing lines onto the market, for example the music producer and rapper P. Diddy founded the fashion brand Sean John in 1998 .

Streetwear in fashion blogs

With the spread of weblogs , so-called fashion blogs , mostly privately operated blogs about fashion, have established themselves as an independent subgenre . Some do not report on fashion collections, but on individual street fashion. An attempt is made to track down trends by publishing current photos of particularly unusual, stylishly or fashionably dressed passers-by or by discussing current fashion trends of certain product groups in the fashion industry. The outfits, also known as streetwear or street style , can differ greatly. The only thing they have in common is that they were taken from everyday life, that is, they were found “on the street”, so to speak. In contrast to the aforementioned clothing styles, which are more associated with youth culture , clothing for every age group is widespread here. Photos of older passers-by are not uncommon.

literature

• Wilfried Ferchhoff: Youth and youth cultures in the 21st century: ways of life and lifestyles , 2nd, updated and revised edition, VS, Verlag für Sozialwissenschaft, Wiesbaden 2011, ISBN 978-3-531-17011-4 .
• Petra Scheiper: Textile metamorphoses as an expression of social change: the clothing behavior of young men and women as a phenomenon of shifting the boundaries between sex and gender identities, VS, Verlag für Sozialwissenschaft, Wiesbaden 2008, ISBN 978-3-8350-7012-7 (dissertation University Hanover 2008, 198 pages with illustrations and graphic representations, 21 cm, under the title: Textile Metamorphoses or? ).

Web links

• Willamette Week Online: Streetwear - A Definition (Engl.)
• Slate.com: Better Than a Park BenchStreet - fashion blogs keep tabs on the world's most stylis

Individual evidence

1. ^ Visionstreetwear.com: History
2. ↑ Streetwear-Websites.com: Streetwear History with Fats “Fatsarazzi” Shariff ( Memento of the original from June 4, 2010 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. 
3. ^ Wilfried Ferchhoff: Youth and Youth Cultures in the 21st Century: Lifestyles and Lifestyles. ISBN 3-531-15342-0 , pp. 207 ff. ( Online )
4. ↑ Petra Scheiper: Textile Metamorphoses as an Expression of Social Change , ISBN 3-8350-7012-6 , p. 143 ff. ( Online )
5. ↑ Sixx.de: The 25 best fashion blogs . July 4, 2013. Accessed December 29, 2017
6. ↑ Tagesspiegel: You are style
7. ↑ Vanessa Pur: Most popular and best over 30 and over 40 blogs . April 18, 2016. Accessed December 29, 2019