Séparée (magazine)

from Wikipedia, the free encyclopedia
Séparée: Confident & sensual
Separate
description Erotic magazine for women
Area of ​​Expertise sexuality
language Of
publishing company UNA GlitzaStein GmbH (Germany)
Headquarters Berlin
First edition June 2014
founder Ute Gliwa, Janina Gatzky
Frequency of publication 4 times a year
Web link www.separee.com
ISSN (print) 2198-9680

Séparée: Self-confident & sensual is a German erotic magazine. It was founded in Berlin in 2014 as a glossy magazine for women by Ute Gliwa and Janina Gatzky in their own publishing house, UNA GlitzaStein GmbH . Up to and including issue 19 (December 2018), Séparée's claim was "Eroticism is female."

history

The idea for Séparée came up in 2013 in Berlin. Janina Gatzky, a translator with a doctorate, looked in vain for an erotic magazine for women. Together with Ute Gliwa, the two women researched the market. Playgirl magazine was created back in the 1970s , but over the years its readership was dominated by homosexual men. In 2004 Playgirl was reinstated in Germany. In 2008 the magazine “Alley-Cat” was published initially as a thesis, but was then published by Burda for some issues . The “Jungsheft” from Cologne, according to the subtitle a “Porn for Girls”, is only available to order.

Gatzky and Gliwa designed the first edition of Séparée. The idea of ​​producing a magazine itself was implemented. The first issues were partially financed through crowdfunding .

reception

Séparée specifies the age between 25 and 50 as the core target group, but the focus is more on a “target topic”: The publication is therefore aimed at women with a need for sensuality, lust and eroticism. The unique selling point of the female target group among the numerous erotic magazines led to an extensive reception in the media in relation to the circulation.

In the MDR - Talkshow " Among us " was discussed with the founders, as the magazine was created and fills the gap of "erotic charm and level" for female claims. From the perspective of the FAZ , the magazine contrasts easily accessible naked female skin with male eroticism. The German wave lifted when viewed from Séparée appears that a erection may not be visible, not as pornography be declared to have. The magazine contains short stories, interviews and other articles as well as popular scientific texts that illuminate the topic of eroticism and sexuality from different perspectives and aim to inspire them. Katja Hertin, editor-in-chief of the women's magazine Donna from Burda-Verlag , sees the "different tones of the texts": "At Séparée, sex can sometimes be funny or embarrassing". Die Welt am Sonntag describes the photo series with “not unrealistically tempered or noticeably young” male models , who are photographed by a female photographer, as “pleasantly unkitchy”. Women expose themselves in the magazine, according to the Mirror "rather mentally" even if photos on the front page always show pairs. The taz sees the magazine leveling off "on a conventional path". "Séparée remains good", which is also evident in the language: instead of naming female genitals, "shame is spoken of in shame".

layout

  • Magazine format: 210 mm width / 270 mm height plus 3 mm bleed on all four sides (in offset printing with adhesive binding)
  • Type area : 177 mm width / 234 mm height

Distribution channels

Séparée was launched in June 2014 with a circulation of 20,000 copies. With four issues per year, the 100-page magazine is available almost in the entire German-speaking area.

According to an unconfirmed media analysis, according to the publisher, the online edition of the magazine will reach over 7 million readers per edition, which would correspond to a spread of 7% within the female population of the entire German-speaking area.

Individual evidence

  1. ↑ Julian Heck: Why erotic magazines don't have it easy for women In: Wirtschaftswoche . April 28, 2015.
  2. ↑ Tatjana Kerschbaumer: "Erotik is only available for men" In: Der Tagesspiegel . 19th June 2015.
  3. ↑ Antje Hildebrandt: In the female head cinema of lust . In: The world . May 22, 2008.
  4. ↑ Michael Krause: Sex magazine Giddyheft and Jungsheft are the Ü30-Bravo In: Der Tagesspiegel . May 31, 2013.
  5. ↑ Between Playboy and Vogue: publish your own magazine December 11, 2015.
  6. ↑ Manuela Pauker: "Séparée": Lustful title for women In: Advertise & Sell . June 6, 2014.
  7. ↑ Crowdfunding initiative on Séparée
  8. ↑ a b media data on the provider's homepage
  9. ↑ a b Alexander Kühn: Pleasure object Hanswurst . In: Der Spiegel . No. 5 , 2015 ( online ).
  10. ↑ The guests of the show. In: Between Us - Stories from Life . MDR, April 8, 2016, archived from the original on April 13, 2016 ; accessed on September 26, 2017 .
  11. ↑ Ute Gliwa, Janina Glatzky: Erotica for women. In: Between Us - Stories from Life . MDR, April 8, 2016, archived from the original on April 11, 2016 ; accessed on September 26, 2017 .
  12. ↑ a b Sonja Kastilan: The lust of women . In: Frankfurter Allgemeine Zeitung . August 9, 2015.
  13. ↑ Caroline Schmitt: Sex therapist Ann-Marlene Henning: "Love can be learned". In: Deutsche Welle . 29th August 2015.
  14. ^ Markus Trantow: Journal review: Katja Hertin, editor-in-chief "Donna", about "Séparée". May 24, 2015.
  15. ↑ a b Nicola Erdmann: How does eroticism work for women? . In: Welt am Sonntag . June 7, 2014.
  16. ↑ Janina Bembenek: Please only in the bedroom . In: The daily newspaper . June 6, 2014.
  17. ^ Distribution Séparée In: BPV Medien .
  18. ↑ Newcomer magazine Séparée expands distribution channels . 29th August 2014.