Collecting brewery advertising

In contrast to other collecting areas (e.g. philately for collecting postage stamps ) or other languages (e.g. Birofilistyka in the Polish language), no special term has been able to establish itself in the German language for collecting brewery advertising material.

Types of brewery promotional items

A swap exchange in Poland

Brewery advertising materials include both classic promotional items and items that are typically related to the transport and consumption of beer , which are printed with the name, logo or an advertising slogan of a brewery or a beer brand. Are collected u. a .:

Bottle caps
Porcelain heads of swing top - bottles , but also the bottles themselves
Beer cans
Advertising stamps with beer advertising
bottle opener
Ashtray with beer advertising

history

Until the first half of the 19th century, the brewing industry was subject to strict rules. It was usually brewed close to the bar (pub brewery ). National trade in beer was the exception. Marketing is therefore hardly necessary. With the freedom of trade and industrialization in the 19th century, large breweries emerged that competed with other breweries. The latest technology enabled beer to be transported over greater distances. The breweries were able to supply larger regions through branches and beer publishers . This made advertising measures necessary. Inventions of new articles such as B. Beer mats in 1880 and crown caps in 1892 offered further opportunities for inexpensive advertising.

Formation of clubs

After the Second World War, collectors groups and associations emerged regionally and nationally.

Germany

International Brewery Culture Association (1958)
Association of brewery advertising material collectors (1966)
East Thuringian Brewery Souvenir Collectors Club Gera
1. Brewery souvenir club Mauritius Zwickau
Friends of Brewery History Dresden / East Saxony eV (Dresden)

Austria

1st Austrian brewery souvenir collector's club

Switzerland

GAMBRINUS Association of Swiss Collectors of Brewery Articles (1972)

International

At an exchange in Mutfort in June 2012, representatives from 16 collectors' clubs met for the founding meeting of the BCWC Brewery Collectibles World Convention. More than 40 collector's clubs from all five continents now participate in the BCWC.

World exchanges of the BCWC

2013 in Martin (Slovakia)
2015 in Milwaukee (USA)
2017 in Tychy (Poland)
2019 in La Plata (Argentina)
2021 in Istanbul (Turkey)

documents

The most important documents of the collector include lists of breweries in each country. There are historical brewery directories, brewery directories of active breweries, and directories of brewpubs. Directories are available in paper form as a book, but also on the Internet. There are only very specialized catalogs of brewery advertising materials, e.g. B. a beer mat directory Zoigl breweries.

The two large German collectors 'associations issue collectors' aids that members can subscribe to.

Others

Peter Frankenfeld collected beer coasters.