Spiesser (magazine)
| Philistines | |
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| Area of Expertise | Youth magazine |
| language | German |
| publishing company | Spiesser GmbH ( D ) |
| First edition | 1994 |
| Frequency of publication | six times a year |
| Widespread edition | IVW Q3 / 2014 381,736 copies |
| Range | 0.65 million readers |
| ( AWA ) | |
| Editor-in-chief | Polina Boyko |
| editor | Spiesser GmbH |
| executive Director | Bjorn Peters |
| Web link | www.spiesser.de |
| Article archive | Notebook archive |
| ZDB | 2431235-6 |
Spiesser - the youth magazine ( own spelling in capital letters) is an advertising-financed magazine for teenagers and young adults. A circulation of 400,000 copies is available free of charge in Germany. The magazine is published by Spiesser GmbH based in Dresden . The company also operates an online edition "Spiesser.de" and also operates as an advertising agency.
Spiesser magazine
The Spiesser magazine is aimed primarily at schoolchildren and students between the ages of 14 and 24. It deals with topics that are important for the everyday life of young adults, for example training, driving licenses, studies or their first apartment. The magazine writes its title in capital letters as "SPIESSER". According to the rules of German spelling, the "ß" in the original word "Spießer" becomes a double S when capitalized.
The magazine is printed in a circulation of 400,000 copies and displayed in Germany in schools, universities, youth institutions, libraries and other meeting places for young people. According to the Allensbacher Market and Advertising Media Analysis 2014, the reach per issue was around 650,000 readers. The magazine is financed exclusively by advertisements and is distributed free of charge.
Spiesser was founded in 1994 by around 30 students as a joint school newspaper for Dresden schools. The magazine started with a circulation of 5,000 copies and increased it to 70,000 copies by 1999. When a large part of the original editorial team had finished their school days and many employees left the project, Frank Haring and Konrad Schmidt decided to continue and expand the Spiesser. To do this, they founded a company, Planlos Verlag GbR. In 2005 Spiesser appeared in Saxony, Thuringia and Saxony-Anhalt with a circulation of 200,000 copies. In 2006 the Planlos GbR was replaced by the Spiesser GmbH. In 2007 the company expanded the publication area to all of Germany and increased the printed circulation to 1 million copies with the aim of having "the most widely distributed circulation of all youth magazines in Germany". Since then, the print run has been reduced to 400,000 copies.
In 2007 the magazine was awarded the “ Standard Prize ” from the Federal Agency for Civic Education. In 2009 she received the "Media Ethics Award META" from students at the Stuttgart Media University and the "Journalist Prize Pro Ehrenamt" from the Neuss district .
In 2012 the publisher introduced a version of the Spiesser for students with a circulation of 100,000 copies, which it discontinued after a few issues.
Spiesser website
With spiesser.de, the company set up an online service for the same target group in May 2006, to which the magazine's content was initially posted. Own content has been produced for the website since 2009. There is a “Spiesser.de Community” where users can actively participate in the design of the online magazine with their own contributions and photos. In addition, free music downloads are offered and "focus" contributions are created in cooperation with advertising customers.
Spiesser events
Together with the non-profit youth education association Sachsen e. V. organized various events in the extracurricular youth education sector from 2000 to 2006. Young people between 14 and 22 years of age were able to take part in weekend events such as “Youth Environment Days Planet2050”, “Young Biz - the Student Business Days” and the Saxon Youth Media Days. A special project were 14-day media camps during the summer vacation. In 2013 there was a new edition of the media warehouse in Chemnitz.
advertising agency
Spiesser GmbH operates, among other things, online portals on behalf of the Press and Information Office of the Federal Government and the Bundestag. The German government’s youth magazine Schekker is operated both technically and editorially by Spiesser GmbH. Spiesser GmbH was also involved in the redesign of the German Bundestag's www.mitmischen.de youth portal.
criticism
surreptitious advertising
The philistines are repeatedly accused of surreptitious advertising or the mixing of editorial content and advertising. Among other things, Neon editor-in-chief Michael Ebert warned about this in the context of a newspaper review to which he was invited by Spiesser in January 2006. You have to decide what you want to be: a free newspaper financed by advertising or a full-fledged magazine. In 2013 the magazine published a double-sided advertisement for the energy company RWE in which two interns from the editorial team represented the company's positions. Both appeared in the same issue as authors of different texts. This was in connection with the Spiesser blog "my-your-energy", which was not declared as advertising, in which, in cooperation with the electricity company, articles such as "Why photovoltaics have no place in Germany" or "The original sin of the solar cell" in presented in a contribution by the taz as a strong example of journalistic dependencies.
In its current advertising sales documents, the publisher expressly offers advertising in editorial design, some at fixed prices: "In special forms of advertising such as advertorials or special publications, communication goals are implemented by partners together with young adults under the guidance of experienced editors." They are optionally available as " advertorials ", " Special form of advertising ”,“ special publication ”,“ special ”,“ test laboratory - Spiesser readers test products ”or“ thematic focus ”.
Information on the distributed circulation
The competitor Bauer, as the publisher of Bravo , sometimes doubted the correctness of the edition numbers given by Spiesser Verlag, which are based on surveys by the IVW . The main reason was that, unlike other magazines, the Spiesser is not sold, but is only available free of charge and so it cannot be clearly determined how many copies are actually available to the target group. A lawsuit by Bauer Verlag for the failure to advertise with IVW figures was initially decided negatively by the Hamburg district court . In a renewed attempt at the Munich Regional Court, however, the lawsuit was allowed and the philistine was forbidden from advertising with IVW figures. However, in its judgment of September 19, 2013, the Munich Higher Regional Court found that advertising with IVW numbers is lawful. This repealed the previously existing judgment and the philistine can continue to advertise with IVW figures. In addition, it was stated in the judgment that the Spiesser may only be displayed in Bavarian schools with the approval of the school management.
Individual evidence
- ↑ New youth magazines: Warm clothes, Dr. Summer! , Der Spiegel, June 10, 2005
- ↑ "Spiesser" is also available in the West , Welt am Sonntag, July 29, 2007
- ↑ "Media Ethics Award META" for the special "Freely Spoken" (2009)
- ↑ “Journalistenpreis Pro Ehrenamt”, “Young Talent” category for the special “100 committed young people tell” (2008) ( page no longer available , search in web archives ) Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.
- ↑ a b c youth magazine “Spiesser”: Journalistic Dependencies , Die Tageszeitung, September 25, 2013
- ^ Go West , Deutschlandradio Kultur, www.dradio.de, September 19, 2007
- ↑ Spiesser Media Data 2014 ( Memento of the original from November 10, 2014 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. (PDF), pages 5, 6, 11 and 17
Web links
- www.spiesser.de
- Stefan Scheytt: Career choice, bees and flowers , Brand eins Neuland 05, Dresden region