Sugus
Sugus is the name of a Swiss Kau sweets . Today it is made in France and the brand is owned by US confectionery maker Wrigley
history
When consumer goods such as coffee and cocoa were rare and almost unaffordable in 1929 , the director of the Neuchâtel chocolate factory Suchard looked for alternatives. He found what he was looking for in Krakow , where the company's Polish subsidiary produced a juicy chewy candy under license . The director acquired the license for Switzerland, convinced the board of directors and the product was launched on the Swiss market as early as 1931.
Less than 15 years later, the sweets were exported to South America , Africa and Asia , and since 1960 with great success to other European countries.
Flavors
Today, Sugus is available in lemon , pineapple , orange and strawberry flavors . The latter replaced the raspberry flavor at the beginning of the 1990s . There is now also a sugar-free version. Since October 15, 2007, the flavors apple , cherry , peach and pear - under the name “tree fruits” - have been on the market. "Fruity Moments" is the latest variant of Sugus with the tropical flavors mango, papaya, passion fruit and coconut: In the middle there is a fruity paste.
popularity
Around 350,000 sugus are consumed in Switzerland every day. Sugus is now one of the most successful retail brands in Switzerland. In Germany, Sugus was marketed in the 1970s and 1980s , but sales were discontinued for unknown reasons.
The square badges of the Swiss Armed Forces , used until 2003, were colloquially called Sugus.
literature
- Neue Zürcher Zeitung from 12 Jan 2006, article Sugus ( Helvetian achievements series )
