toom hardware store

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toom Baumarkt GmbH

logo
legal form GmbH
founding 1978
Seat Cologne , GermanyGermanyGermany 
management
  • René Haßfeld (Chairman of the Management Board )
  • Niko Johns
  • Hans-Joachim Kleinwächter
  • Dominique Rotondi
Number of employees > 15,000 (2019)
sales 2.6 billion euros (2018)
Branch retail trade
Website www.toom.de
As of January 1, 2020

Toom Baumarkt (spelling: toom ) is a German company based in Cologne . It operates DIY stores and garden centers at around 330 locations across Germany under the brands toom, B1 Discount Baumarkt and Klee. Toom Baumarkt is one of the leading DIY retail chains and is a subsidiary of the REWE Group .

history

Toom hardware store in Eberswalde (2017)
Toom hardware store in Alzey (2017)
Toom garden center in Schorndorf (2018)

The Toom brand's first DIY store opened in 1978 in Frankfurt am Main . In the 1980s and 1990s, the company expanded throughout Germany. Then the focus was mainly on takeovers: In 1997, the Rewe Group first bought the Klee garden center and merged it with Toom Baumarkt. In mid-1997, 52 locations of the insolvent DIY store and garden center chain Götzen were added. A few more branches were integrated into Toom Baumarkt's sales network without being taken over directly. At the turn of the year 1998/1999, the Rewe Group acquired 138 Stinnes hardware stores. With the acquisitions mentioned, Toom Baumarkt significantly expanded its market position: While in 1998 sales of around 700 million marks in 76 DIY stores , the chain now reached over three billion marks. The acquisitions are an example of the consolidation of the industry at the end of the 1990s. By investing in Toom Baumarkt, the Rewe Group made itself less dependent on the food retail sector.

As part of the integration of the Götzen and Stinnes branches, Toom Baumarkt moved its headquarters from Mülheim an der Ruhr to Cologne, where the company is still based today. After the turn of the millennium, experiments were carried out with digital offers in selected branches, for example in the form of electronic information boards on shopping carts. Occasionally, robots were also used to look after customers. The expansion of the franchise system was also accelerated. In 2002, the Rewe Group introduced a discount concept at Toom Baumarkt's low-turnover locations, initially under the Zack brand. From 2006, the remaining hardware stores were extensively modernized. The company invested particularly in customer service . In connection with a relaunch of the Toom brand, the chain was geared more towards women.

In 2007, the Rewe Group again strengthened the DIY store division by taking over 133 Marktkauf locations. The affected branches were renamed Toom Baumarkt, whereby the chain secured its position as the third largest supplier. During further expansion, the company opened up to smaller project developers in order to further expand its presence in the area. In addition to building new hardware stores and garden centers, Toom Baumarkt also took over branches from competitors, such as Obi and Praktiker . Occasionally there were also hypermarkets under the Toom brand, which were converted into Rewe Centers from the mid-2000s.

In recent years Toom Baumarkt has paid more attention to the topic of sustainability. This concerns, among other things, the use of sustainable materials in the construction of stores or the expansion of sustainable products in the range as well as the widespread renunciation of glyphosate . In 2015 the company started an "online garden center" under the domain Gartenliebe.de, which operates in an independent subsidiary . Like the Toom Baumarkt brands, this is part of the Rewe Group's National Specialist Stores division.

Brands

Toom hardware store

Toom Baumarkt.svg

Toom Baumarkt is the nucleus of the company. The range includes products from the areas of garden and leisure, building and renovation, living and household, workshop and machinery, as well as bathroom and sanitary. Toom Baumarkt has been offering products under its own brand "toom" since 2012. This also includes an organic range for the kitchen garden. Toom hardware stores target both do-it-yourselfers and professional craftsmen. The company promotes a range of quality, service and price guarantees that are comparable to those offered by other chains.

B1 discount hardware store

B1 DIY store logo.svg

With the opening of the first Zack DIY store in 1999 in Wuppertal, the Rewe Group entered the discount segment. In the following years the group multiplied the concept in cooperation with independent dealers. Because of disputes over the naming rights, the chain has been operating under the name "B1 Discount Baumarkt" since 2007. The range includes 12,000 articles from the fields of garden, interior design, wall and ceiling design, renovation, installation as well as tools and machines.

Klee garden center

Klee Gartenfachmarkt.png

In addition to the Toom and B1 DIY stores, the company operates the Klee garden specialty stores for plants and other garden tools, furniture and accessories. At the end of 2018 there were still two such garden centers nationwide , in which the Rewe Group holds around 20% each.

Web links

Commons : Toom Hardware Store  - Collection of Images

Individual evidence

  1. ↑ a b c Belly dance between brooms and drills . In: New Westphalian . October 13, 2008.
  2. ↑ Imprint. Toom Hardware Store, accessed March 28, 2018 .
  3. ↑ a b About us. toom Baumarkt GmbH, accessed on August 9, 2020 .
  4. ↑ a b About us. Toom Hardware Store, accessed August 1, 2017 .
  5. ↑ DIY store invites you to a family day with a party . In: Rheinische Post . June 21, 2014.
  6. ↑ Top 500 database: Toom Baumarkt GmbH. In: CIO. Retrieved August 1, 2017 .
  7. ↑ Rewe takes over Marktkauf hardware stores. In: Kölner Stadt-Anzeiger. May 17, 2007, accessed August 1, 2017 .
  8. ↑ After the takeover: Toom invites you to the party, hardware store goes on the offensive . In: Mitteldeutsche Zeitung . July 22, 1998.
  9. ↑ The future of Götzen lies with Rewe . In: Handelsblatt . March 30, 1998, p. 14 .
  10. ↑ Further branches for Rewe . In: Handelsblatt . May 7, 1998, p. 19 .
  11. ↑ Rewe Group takes over Stinnes hardware stores . In: Handelsblatt . December 2, 1998, p. 12 .
  12. ↑ Rewe Group makes bulk purchases: 138 Stinnes hardware stores are taken over . In: The daily newspaper . December 3, 1998, p. 9 .
  13. ↑ Rewe becomes number three on the hardware store scene . In: Handelsblatt . December 3, 1998, p. 16 .
  14. ↑ Stefan Schmortte: DIY: tacks . In: Focus magazine . May 18, 1998, p. 290 .
  15. ↑ Frank Vallender: Rewe trading group continues on the road to success . In: Bonner General-Anzeiger . February 18, 1999, p. 21 .
  16. ↑ Rewe relies on DIY enthusiasts . In: Darmstädter Echo . December 3, 1998.
  17. ↑ Toom is testing information boards . Shopping cart displays special offers. In: Hamburger Abendblatt . January 6, 2000, p. 13 .
  18. ↑ Jan Eric Lindner: Beep show in the supermarket . In: Hamburger Morgenpost . January 19, 2000.
  19. ↑ Robots help to look after customers in the hardware store . In: Handelsblatt . July 25, 2007, p. 19 .
  20. ↑ Bargains for all customers . In: Passauer Neue Presse . October 26, 2004.
  21. ↑ Rewe is on the ball . Bridging low-turnover Toom hardware stores. In: Frankfurter Rundschau . July 18, 2002, p. 26 .
  22. ↑ Complete solution from a single source . In: Südkurier . July 25, 2006.
  23. ↑ Markus Ridder: Thought of everything . Toom: Got to the woman. In: horizon . June 28, 2007, p. 16 .
  24. ↑ Martin Fröhlich: Men's world with a feminine touch . In: New Westphalian . March 8, 2008.
  25. ↑ Rewe strengthens hardware store division . In: Darmstädter Echo . May 18, 2007.
  26. ↑ DIY store sector: Marktkauf stores become Toom . In: Immobilien-Zeitung . September 6, 2007, p. 7 .
  27. ↑ Marktkauf-Baumarkt is now part of the Toom Group . In: New Westphalian . August 31, 2007.
  28. ↑ Expansion: Toom Baumarkt opens up to smaller developers . In: Immobilien-Zeitung . January 13, 2011, p. 9 .
  29. ↑ Reinhold Budde: Toom moves into the city . Hardware store from the Rewe group replaces the Obi. In: Westfalen-Blatt . February 21, 2013.
  30. ↑ Thomas Reuter: Praktiker becomes Toom . In: Westdeutsche Zeitung . Mettmann district. January 18, 2014.
  31. ↑ Mario Heinke: The Toom-Markt becomes a Rewe-Center . In: Saxon newspaper . January 21, 2014, p. 15 .
  32. ↑ DIY store: Toom does eco-friendly . In: Immobilien-Zeitung . March 8, 2012, p. 9 .
  33. ↑ Sonja Scheferling: Toom Baumarkt relies on more sustainable products. In: Environmental Dialog. February 24, 2015, accessed August 15, 2017 .
  34. ↑ Jürgen Vogt, Ingo doctor: Koks and Rewe in future without glyphosate . In: The daily newspaper . May 12, 2015, p. 9 .
  35. ↑ New online shop: Toom sends Gartenliebe.de into the race. In: food newspaper. March 16, 2015, accessed August 1, 2017 .
  36. ↑ Business register. Bundesanzeiger Verlag, accessed on August 1, 2017 (Cologne District Court, HRB 83350).
  37. ↑ Combined management report for the 2016 financial year (PDF) Rewe Group, p. 3 , accessed on August 1, 2017 .
  38. ↑ Products. Toom Hardware Store, accessed August 1, 2017 .
  39. ↑ Toom Baumarkt: Own brands for the garden. In: Dega Green Market. April 27, 2012. Retrieved August 15, 2017 .
  40. ↑ Brands. Toom Hardware Store, accessed August 1, 2017 .
  41. ↑ Special: Toom hardware store . In: Darmstädter Echo . April 10, 2014.
  42. ↑ DIY store attracts with spring plants . In: Rheinische Post . April 12, 2014 (Langenfeld edition).
  43. ↑ Large selection for do-it-yourselfers and professionals . In: Badische Zeitung . May 21, 2004, p. 22 .
  44. ↑ Service & Advice. Toom Hardware Store, accessed August 1, 2017 .
  45. ↑ Michael Knauer: DIY stores saw their own branches with price wars . In: Frankfurter Neue Presse . October 18, 2003, p. 6 .
  46. ↑ Building, furnishing, living . The opening of a "Zack" discount does not mean that Rewe has entered the DIY store discount. In: Handelsjournal . November 15, 1999, p. 22 .
  47. ↑ Building, furnishing, living . Toom Baumarkt wants to multiply the Zack discount concept and win independent retailers as partners for DIY stores. In: Handelsjournal . April 15, 2001, p. 20 .
  48. ↑ Rewe Billigbaumärkte: From Zack is B1 . In: Immobilien-Zeitung . November 8, 2007, p. 6 .
  49. ↑ About B1. Toom Hardware Store, accessed August 1, 2017 .
  50. ↑ Summarized financial statements for the 2016 financial year (PDF) Rewe Group, accessed on August 1, 2017 .