Ursula Hiestand

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Ursula Hiestand (* 10. April 1936 in Zurich , Switzerland , lives in Zollikon , Canton Zurich ) is a Swiss graphic designer and graphic designer specializing in commercial art .

life and work

Ursula Hiestand completed her training as a sign painter at the School of Design in Zurich from 1952 to 1956. From 1960 to 1980 she maintained a studio community with the Swiss graphic artist Ernst Hiestand and the design partnership Ernst + Ursula Hiestand . Their clients included the Swiss Emery and Grinding Industry AG, British American Tobacco (BAT), Fruit and Wine Growing Company (OWG), Hug Zwieback AG, BASF Schweiz AG, Globus, Bally, the export association of the Swiss clothing industry, various shopping centers, Verkehrsbetriebe Zürich (VBZ), Maus Frères and Draegerwerk AG.

100-franc note of the 6th series of Swiss banknotes designed by the Hiestands

At the end of the 1960s, the Hiestands designed the sixth series of Swiss banknotes for the Swiss National Bank , which were valid from 1976 and were recalled in 2000. The front of the notes always contained a portrait of a historical personality and the corresponding back always contained a thematically close reference to the depicted personality. In 1972 the drafts for new banknotes for the Swiss National Bank were shown at Documenta 5 in Kassel in the department Parallel Imagery: Social Iconography .

From 1960 to 2007 she ran her own studio for visual design in Zollikon. As early as 1962, Hiestand became the second female designer to become a member of the Alliance Graphique Internationale AGI. She is a member of the Association of Swiss Graphic Designers VSG, the Swiss Werkbund SWB and the SID Swiss Industrial Designers.

Hiestand is best known for her text designs and drafts of posters . The comprehensive archive of Ursula Hiestand's studio as well as the joint design partnership is in the collection of the Museum für Gestaltung Zürich.

Sources and literature

  • Nutzgraphik, Vol. 36, H. 6, 1965, p. 31
  • Exhibition catalog: documenta 5. Survey of Reality - Imagery Today ; Catalog (as a file folder) Volume 1: (Material); Volume 2: (list of exhibits); Kassel 1972
  • documenta archive (ed.): Resubmission d5 - A survey of the archive on documenta 1972 ; Kassel / Ostfildern 2001, ISBN 3-7757-1121-X
  • Breuer, Gerda, Meer, Julia (Eds.): Women in Graphic Design , p. 473 Jovis, Berlin 2012 ISBN 978-3-86859-153-8

Web links

Individual evidence

  1. ↑ http://sammlungen-archive.zhdk.ch/view/people/asitem/items@:50261/0;jsessionid=C81520B0BB3BD4E0E81A0A07B71EC42B%7CAtelier Ernst + Ursula Hiestand at eMuseum ZHdK, accessed on April 2, 2015
  2. ↑ http://sammlungen-archive.zhdk.ch/view/people/asitem/items@:50261/0;jsessionid=C81520B0BB3BD4E0E81A0A07B71EC42B%7CAtelier Ernst + Ursula Hiestand at eMuseum ZHdK, accessed on April 2, 2015
  3. ↑ Rudolph De Harak: Posters by Members of the Alliance Graphique Internationale 1969-1985, New York 1986
  4. ↑ http://sammlungen-archive.zhdk.ch/view/people/asitem/items@:50261/0;jsessionid=C81520B0BB3BD4E0E81A0A07B71EC42B%7CAtelier Ernst + Ursula Hiestand at eMuseum ZHdK, accessed on April 2, 2015
personal data
SURNAME Hiestand, Ursula
BRIEF DESCRIPTION Swiss graphic artist and graphic designer
DATE OF BIRTH April 10, 1936
PLACE OF BIRTH Zurich