ProVeg Germany

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ProVeg Germany
(ProVeg)
logo
legal form non-profit registered association
founding 1892 in Leipzig
founder Ernst Hering
Seat Berlin
motto The future eats plant-based
purpose Reduce consumption of animal products
Chair Sebastian Joy
Managing directors Matthias Rohra
sales 3,737,694 euros (2017)
Employees 150
Volunteers 100 local groups
Members approx. 14,000 (2017)
Website proveg.com/de

ProVeg Germany (previously Vegetarian Association Germany , VEBU for short ) is a German non-governmental organization in the legal form of a registered association that advocates the interests of vegetarian and vegan people. The aim of the association is to bring about greater acceptance and spread of the vegetarian-vegan way of life through education and campaigns. The ProVeg Germany association is part of the ProVeg International organization , which serves as the international umbrella organization for a number of national organizations.

The registered association has its statutory seat and an office in the capital in Berlin. ProVeg Germany has around 14,000 members (as of 2017) and is therefore the largest organization for meat-free people in German-speaking countries. The association is a member of the European Vegetarian Union (EVU) and the International Vegetarian Union (IVU). He publishes the members ' magazine ProVeg-Magazin .

aims

According to its own statements, the association is committed to "establishing a sustainable diet and an agricultural culture in our society that are vegetarian or vegan, ecologically, ethically and socially responsible and economically viable". The declared goal is also to reduce the average per capita meat consumption, to increase knowledge and awareness of the needs and interests of animals and to anchor animal rights at the nutrition, consumption and legislative level. Scientific knowledge about the positive effects of a vegetarian or vegan lifestyle on the environment, in particular on the global climate and global hunger , should be disseminated and an ecologically and economically sustainable diet should be promoted worldwide.

Title page of the Vegetarian Waiting , the first membership magazine of the later VEBU

history

The vegetarian movement in Germany began in the 19th century. In 1867, Eduard Baltzer founded the German Association for a Natural Way of Life in Nordhausen , which was followed by a number of other vegetarian associations. The association joined forces with the Hamburg Vegetarian Association to form the German Vegetarian Association on June 7, 1892 in Leipzig at the Pomona inn and café . The aim of this establishment was to significantly reduce meat consumption in Germany and thereby contribute to a global improvement in ecological and health problems. From 1893 the club magazine was called Vegetarian Rundschau, from 1897 Vegetarian Warte .

After vegetarians from all over the world were able to meet in Oranienburg in 1932, the club magazine has not been able to appear since 1935. The association had to disband in 1935 under pressure from the National Socialists. After the Second World War, it was re-established in 1946, but this was made more difficult by the separation of the occupation zones. At the instigation of Adolf Briest , two associations were initially created, the Vegetarian Union of Germany (VUD) in Sontra near Kassel and the German Vegetarian Union (DVU) in the French occupation zone; the DVU existed until the mid-1970s. The magazine Der Vegetarian was founded in 1956 by the VUD.

In 1973 the VUD and the “Friends of the German Reformed Youth” merged to form the “Bund für Leben renewal”. Association for ethical lifestyle, vegetarianism and life reform ”. The name was supplemented in 1985 by “Vegetarian Association Germany”, which became the full name of the association in 2008, VEBU for short.

In 2012, the year closed in 1868 by Gustav Struve co-founded Vegetarian Society Stuttgart originally - Stuttgart vegetarian club - where VEBU.

On April 22nd, 2017, the name change from VEBU to ProVeg was decided at an extraordinary general meeting in Berlin.

Finances

ProVeg Germany is mainly financed by membership fees and donations. There is also an active fund to support public relations work. VEBU / ProVeg Germany has been awarded the seal of the Transparent Civil Society Initiative since May 2014 . As a signatory of the declaration of self-commitment, VEBU undertakes to use the information specified by the initiative, such as a. Personnel structure and information on the use of funds to be published about yourself.

activities

Former logo

In Germany, the association is the licensor of the V label , which is a seal of quality for vegetarian and vegan products. Among other things, Aldi-Süd has been labeling some products with the V label since 2014.

In order to create a sustainable nutritional situation, he initiated a series of campaigns. The Thursday is Veggie Day campaign is intended to promote vegetarian and vegan food in restaurants and canteens. ProVeg also annually calls on active and interested parties to participate in the Worldwide Vegan Bake Sale, the annual vegan cake campaign days and to take part in the meatout campaign days.

The member magazine has been published since 1950, from 1956 as Der Vegetarian, from 1999 to summer 2015 under the title Naturally Vegetarisch also in the magazine trade, until 2017 as Vebu magazine and since the association was renamed as ProVeg magazine . It appears four times a year with a circulation of 16,000 issues and a length of 48 pages. In addition, ProVeg produces and distributes the Veggie Times, a newspaper that is intended to give interested parties and beginners an overview and tips about a plant-based lifestyle. In addition, various information media are used to reach members and interested parties. Newsletters or the homepage provide information about campaigns and events such as the activist academy and the veggie taster course. A veggie app for smartphones is also available, which you can use to find out about veggie-friendly restaurants on the go. In addition to general public relations and services for members and interested parties, ProVeg also has a press office that represents ProVeg in the media.

As a local contact point for vegetarians and vegans, the concept of regional groups or regional contacts was launched, which now consists of over 200 regional contacts and groups.

VEBU was the organizer of the 38th World Vegetarian Congress 2008 in Dresden. In February 2011, the first VeggieWorld (Europe's largest trade fair for the vegan lifestyle) , a trade fair for the meat-free lifestyle with around 40 exhibitors, took place under the sponsorship of VEBU in Wiesbaden with more than 20,000 visitors. The fair has also been held in Düsseldorf since 2011. At the same time, visitors to the supporting program can find out more about a sustainable lifestyle and plant-based nutrition. Celebrities have already been guests, including Attila Hildmann , Barbara Rütting , Marion Kracht , Ariane Sommer and Anne Menden . As of 2019, the fair will take place at 18 locations in Europe and Asia.

Since autumn 2014 ProVeg operates with his project Karnismus realize in cooperation with the social psychologist Melanie Joy educational work on the subject Karnismus . At the beginning of February 2016, a production as part of a campaign caused a stir in the media: In the fictional Swiss restaurant La Table Suisse , pets such as cats and dogs were offered for consumption. After the media reported about it in over 25 countries and there was a shit storm on channels in social media, the action was exposed as a staging in mid-February 2016. VEBU, the Swiss Association for Vegetarianism Swissveg and the Beyond Carnism association issued a joint press release.

Web links

Individual evidence

  1. ^ Vegetarian Association Germany: Statute . § 2. Accessed on August 20, 2014.
  2. ↑ Imprint. In: ProVeg Germany. Retrieved June 26, 2020 (German).
  3. ↑ a b Interview with ProVeg founder Sebastian Joy . In: autarkia.info, August 22, 2017, accessed on February 24, 2018.
  4. ^ Vegetarian Association Germany: Statute . § 3. Accessed on August 19, 2014.
  5. ↑ Vegetarian Association Germany: Imprint . Association website. Retrieved August 20, 2014.
  6. ↑ Vegetarian Association Germany: World Vegetarian Day ( October 1st): Vegetarian Association is booming - 38 percent growth in membership this year alone ( Memento of October 12, 2011 in the Internet Archive ) . Press release. September 28, 2011. Retrieved August 20, 2014.
  7. ↑ Vegetarian Association Germany: Mission Statement . In: vebu.de. Without a date. Retrieved July 30, 2014.
  8. ↑ Vegetarian Association Germany: Mission Statement . In: vebu.de. Without a date. Retrieved January 17, 2012.
  9. ↑ The story of ProVeg. In: ProVeg Homepage. Retrieved April 30, 2019 .
  10. ↑ All information on the history of the association according to: German Vegetarian Association: History of the VEBU . Retrieved November 24, 2011.
  11. ↑ ProVeg magazine: The ProVeg magazine had already accessed many names on April 16, 2019
  12. ↑ a b The history of ProVeg, vebu.de, accessed on April 16, 2019.
  13. ↑ Internationally successful: VEBU becomes ProVeg. Retrieved July 13, 2017 .
  14. ↑ Vegetarian Association Germany: Self-Presentation - Long Version. How we finance ourselves . In: vebu.de. Without a date. Retrieved January 31, 2012.
  15. ^ Vegetarian Union Germany: Transparency Seal . In: vebu.de. Without a date. Retrieved August 13, 2014.
  16. ^ Vegetarian Association Germany: Press release ( Memento from October 19, 2014 in the Internet Archive ) . In: vebu.de. May 30, 2014. Retrieved August 13, 2014.
  17. ↑ Thursday – Veggie Day ( Memento from December 20, 2010 in the Internet Archive ) . In: Bewegungs.taz.de. Without a date. Retrieved September 2, 2014.
  18. ↑ Vegetarian Association Germany: Vegan Bake Sale  ( page no longer available , search in web archives )@1@ 2Template: Dead Link / www.vebu.de . In: vebu.de. Without a date. Retrieved August 4, 2014.
  19. ↑ Meatout . ( Memento from October 2, 2014 in the Internet Archive ) meatout.de. Without a date. Retrieved July 31, 2014.
  20. ↑ The history of ProVeg, vebu.de, accessed on April 16, 2019.
  21. ^ Vegetarian Association Germany: Successes 2013 ( Memento of August 8, 2014 in the Internet Archive ) . Association website. Retrieved July 28, 2014.
  22. ↑ Vegetarian Association Germany: Vebu Magazine . Club magazine. Retrieved October 16, 2015.
  23. ^ Vegetarian Association Germany: Veggie Times ( Memento of October 12, 2012 in the Internet Archive ) . In: vebu.de. Without a date. Retrieved July 30, 2014.
  24. ^ Vegetarian Association Germany: Newsletter ( Memento from July 2, 2014 in the Internet Archive ) . In: vebu.de. Without a date. Retrieved July 30, 2014.
  25. ^ Vegetarian Association Germany: Activist Academy ( Memento from October 21, 2014 in the Internet Archive ) . In: vebu.de. Without a date. Retrieved July 30, 2014.
  26. ^ Vegetarian Association Germany: Veggie Trial Course ( Memento from October 21, 2014 in the Internet Archive ) . In: vebu.de. Without a date. Retrieved July 30, 2014.
  27. ↑ Fit for Fun: The best apps for vegetarians and vegans . In: fitforfun.de. Without a date. Retrieved September 29, 2014.
  28. ↑ Vegetarian Association Germany: Veggie-App ( Memento of August 7, 2014 in the Internet Archive ) . In: vebu.de. Without a date. Retrieved July 30, 2014.
  29. ^ Vegetarian Union Germany: Press . In: vebu.de. Without a date. Retrieved July 30, 2014.
  30. ^ Vegetarian Association Germany: Active overview ( Memento from October 19, 2014 in the Internet Archive ) . In: vebu.de. Without a date. Retrieved September 2, 2014.
  31. ^ Vegetarian Association Germany: Exhibitor at VeggieWorld ( Memento from May 15, 2013 in the Internet Archive ) . Without a date. Retrieved November 18, 2011.
  32. ↑ VeggieWorld takes place for the first time in Cologne. In: vegconomist.de. October 3, 2019, accessed October 7, 2019 .
  33. ↑ Project page “Recognizing Karnismus”, accessed on March 9, 2016.
  34. ↑ Stephanie Stragies: Lecture by the social psychologist Dr. Melanie Joy on 'Karnismus' in Berlin: Why we love dogs, eat pigs and raise cows. (No longer available online.) VEBU, November 20, 2014, archived from the original on March 9, 2016 ; accessed on March 9, 2016 .
  35. ↑ Renato Pichler: Swissveg and VEBU are committed to the cat and dog meat restaurant “La Table Suisse”. (PDF; 117 kB) swissveg, February 15, 2016, accessed on March 9, 2016 .