To the Swabian Jungfrau

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To the Swabian Jungfrau

logo
legal form one-man business
founding 1720
Seat Vienna
management Johanna Vanicek
Branch Retail sale of clothing and textiles
Website www.Schwaebische-Jungfrau.at

To the Swabian Jungfrau
The Swabian Virgin - painting

The Zur Schwäbische Jungfrau store is a Viennese lingerie company with a long tradition . It is located at Am Graben 26 in the 1st district of Innere Stadt .

history

In 1720 a canvas dealer from Swabia came to Vienna. Because of his three daughters, the shop was called "Zur Schwäbische Jungfrau". Due to its success and its exposed location to the Hofburg , the company later became an imperial and royal court supplier . For example, the napkins were made for Emperor Franz Joseph I or the lace bed linen for Empress Elisabeth. The painters Johann Nepomuk Mayer and Johann Kupelwieser made paintings of the virgin for the shop .

First the Swabian Jungfrau was at the Haarhof, then at the Neuer Markt . It was only after the First World War in the 1920s that the Jungfrau moved to Graben 26.

In 1960 Hanni Vanicek, who came from Upper Austria, took over the shop. At a young age she moved with her family to Vienna and studied at the higher BLA for fashion and clothing technology in Michelbeuern . She managed to convince the customers with the high quality of her terry fabrics . In 1968 the business burned down completely; Hanni Vanicek's brothers personally saved the virgin paintings by Mayer and Kupelwieser. The Swabian Virgin is supplier for the Malaysian court as well as the Sultan of Pahang . Hanni Vanicek has headed the company for more than 40 years.

Products

Hand-woven linen and damask by the meter, kitchen, table and bed linen, terry cloth and complete collections from our own production are on offer on three floors. A sewing workshop is connected to the shop, where customers have custom-made items and embroidery of monograms made.

Individual evidence

  1. ^ Paul Lester: Inner City of Vienna: Are we digging up tradition? Die Presse , April 2, 2004, accessed February 4, 2009 .

literature

  • Reinhard Engel, Marta Halpert: Luxury from Vienna II. Czernin Verlag, Vienna 2002. ISBN 3-7076-0142-0
  • Ernestine Stadler, Frank Taubenheim: Really Viennese: About people and their shops in Vienna . European Publishing House, Hamburg 2005. ISBN 3-434-50597-0 .

Web links

Coordinates: 48 ° 12 ′ 31.2 "  N , 16 ° 22 ′ 9.8"  E