DesiHits
 | This article contains content that is written like an advertisement. (November 2009) |
| File:DesiHits-Logo-150x150.jpg | |
Type of site | Entertainment Portal |
|---|---|
| URL | http://www.desihits.com |
Background
DesiHits! is a multi-platform media company that produces and distributes fusion entertainment content aimed at the South Asian diaspora. The Company was founded in 2006 by Anjula Acharia-Bath, Ranj Bath and Arun Sandhu, and is headquartered in New York.[1] Jimmy Iovine of Interscope Records and Israeli venture capitalist Aviv Nevo are strategic investors in the Company, and the Advisory Board includes former President of Epic Records Charlie Walk, Warner Music's Roger Gold, Tony Kanal of No Doubt, Ogilvy & Mather executive Doug Scott, record producer Steve Stoute, and Drew Lipscher, partner at Greycroft Partners.[2] In January 2008, DesiHits raised a $5 million round of venture capital financing from Draper Fisher Jurvetson, DE Shaw and Trident Capital.[3]
Achievements
The Company's award-winning website DesiHits.com[4][5] has grown to become a leading online destination for Desi-flavored celebrity interviews, music videos and radio podcasts, reeling in upwards of 10 million hits per month, generating more traffic than long-established MTVIndia.com.[6][7] In November 2008, DesiHits announced a partnership with Warner Music Group to develop and distribute original short form videos showcasing mainstream artists experiencing Desi culture through cuisine, fashion and Bollywood.[8] DesiHits inked a similar agreement with Sony BMG in February 2009.[9] To date, DesiHits has created original content with the likes of AR Rahman, Sonu Niigaam, Amitabh Bachchan, Aishwarya Rai, Bally Sagoo, Jazzy B, The Pussy Cat Dolls, 50 Cent, Lady Gaga, Wyclef Jean, T.I., Sean Paul, Sean Kingston, Jay Sean, and others. Most recently, Desi Hits helped facilitate the AR Rahman-Pussycat Dolls Bollywood remix collaboration of “Jai Ho”.[10]
References
- ^ From South Asia to iTunes
- ^ Desi Hits Lights Up New York City
- ^ South Asian Entertainment Portal Desi Hits! Attracts Series B Fundraising
- ^ Desi Hits! Exclusive - UK AMA Winners
- ^ Desi Hits! Selected by AlwaysOn as an OnHollywood 100 Top Private Company Award Winner Attracting Entertainment Industry Interest, and a Distinguished Board of Directors
- ^ South Asian Entertainment Portal Desi Hits Gets $5 Million Second Round
- ^ From South Asia to iTunes
- ^ Desi Hits! Inc. To Feature Warner Music Group Artists on Emerging South Asian Lifestyle Hub
- ^ Desi Hits! Signs Up With Sony BMG; Talks Are On With Universal Music
- ^ Rahman Does A Sexy Number