Rauw Alejandro

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In this Spanish name, the first or paternal surname is Ocasio and the second or maternal family name is Ruiz.

Rauw Alejandro
Alejandro in 2021
Born
Raúl Alejandro Ocasio Ruiz

(1993-01-10) January 10, 1993 (age 31)
San Juan, Puerto Rico
Other names
  • El Zorro
  • Rauleeto
Occupations
  • Singer
  • songwriter
Years active2014–present
WorksDiscography
AwardsFull list
Musical career
Genres
Instrument(s)Vocals
Labels
Websiterauwalejandro.com
zorrostuff.com

Raúl Alejandro Ocasio Ruiz (born January 10, 1993), known professionally as Rauw Alejandro, is a Puerto Rican singer and songwriter. Referred to as the "King of Modern Reggaeton",[2][3] he belongs to "the new generation" of Puerto Rican urban musicians.[4] He is noted for his versatile music palette, as well as being the only mainstream male Latin artist to incorporate choreography into his creative vision.[5] With an acclaimed discography consisting of 4 studio albums, Alejandro is currently a leading act in the Latin music scene; he was declared the 10th most streamed artist of the year on Spotify in 2022.[6] In just 3 years since his debut album Afrodisíaco, he has earned two Latin Grammy Awards, two Billboard Latin Music Awards, an iHeart Radio Music Award, and more wins out of his 214 career nominations.

Life and career

Raúl Alejandro Ocasio Ruiz was born on January 10, 1993, in San Juan, Puerto Rico and was raised in Canóvanas and Carolina.[4][7] His father, guitarist Raúl Ocasio, and his mother, backing vocalist María Nelly Ruiz, introduced him to some of his musical influences like Elvis Presley, Michael Jackson, and Chris Brown.[8] For many years, Alejandro and his father lived in the mainland United States, mainly Miami and New York City, where he got inspiration from the R&B and dancehall genres.[9][10] Alejandro and fellow Puerto Rican rapper Anuel AA are childhood friends; they both went to the same school and had classes together.[11][12] As a child, Alejandro competed in school talent shows because he has a passion for dancing.[13] After graduating high school, he enrolled at University of Puerto Rico. From the age of six until he was twenty, he played soccer, but later quit because he "could not perform as he expected to" and suffered an injury at age 20. He moved to Orlando, Florida to attempt to get scouted to play in the Premier Development League (PDL), but eventually was unsuccessful.[14][15][12]

After quitting soccer, he was left in a light depression, so to improve his mood he decided to switch to a musical career and began to publish songs through SoundCloud in 2014.[16] In November 2016, he released his debut mixtape titled Punto de Equilibrio.[16] In January 2017, he signed a music deal with Duars Entertainment.[17] In 2018, he was chosen by Sony Music Latin to be part of "Los Próximos", a musical project in which the label sought to enlist new musical talents.[18] The musical project helped him gain fame, and as a result other notable artists noticed him and he was featured in multiple collaborations like Kevin Roldán and Khea's "Pa' Tu Casa",[19] and "Luz Apagá" by Ozuna, Lunay and Lyanno that year.[20] In December 2017, he released his first single as a lead artist, titled "Toda" with Alex Rose. It peaked at the 29th spot on the Billboard Hot Latin Songs charts in November 2018. A remix of "Toda" featuring Cazzu, Lenny Tavárez, and Lyanno was released in May 2018. The song proved successful, with the music video having over 1 billion views on YouTube as of November 2020. In January 2019, he released his single "Que le dé" with Nicky Jam.[21] In December 2019, his song "Fantasias" with Farruko peaked at the number 12 spot on the US Latin chart, which is also the highest position his songs have reached on the chart, along with "Tattoo". Both songs stayed for 20 weeks on the chart, the highest duration for one of Alejandro's songs to date and won the Latin Grammy Award for Best Urban Fusion/Performance in 2021.[22]

Alejandro's debut album, Afrodisíaco, was released on November 13, 2020. It was preceded by the release of the songs and music videos, "Enchule", the "Elegí" remix, and "Reloj", with Anuel AA.[23]

Alejandro performing in 2022

On May 20, 2021, he released "Todo de Ti", which peaked at the number 2 spot on Spotify's Top Songs Global chart. On June 25, 2021, he released his album, Vice Versa, through Sony Music Latin. Afrodisíaco earned him a nomination for Best Música Urbana Album at the 64th Annual Grammy Awards.[24]

Artistry

Alejandro's music style includes Latin R&B, reggaeton, rhythmic pop, and ballads. Billboard commented that it has helped "set him apart from a growing class of pop-leaning reggaetoneros".[25] He has cited Michael Jackson, Ricky Martin, and Daddy Yankee as a few of his musical inspirations.[26][27] Alejandro has also noted Rihanna as one of his dream collaborations.[28]

Personal life

By the end of 2019, Alejandro was in a relationship with Spanish singer Rosalia, which he made public in September 2021.[29][30] The two had worked together on his debut studio album Afrodisíaco, released on November 13, 2020.[31] In March 2023, they announced they would be releasing a joint EP titled "RR".[32] The couple announced their engagement on March 24, 2023,[33] but called it off the following 25 July 2023.[34]

Discography

Main article: Rauw Alejandro discography

Filmography

Awards and nominations

Main article: List of awards and nominations received by Rauw Alejandro

Tours

Notes

References

  1. ^ "Rauw Alejandro". Sony Music Latin. Archived from the original on July 6, 2020. Retrieved July 5, 2020.
  2. ^ "Rauw Alejandro". Euphoria (in Spanish). June 25, 2021. Archived from the original on December 14, 2021. Retrieved December 14, 2021.
  3. ^ Fuse [@fusetv] (January 10, 2022). "The King of Modern Reggaeton, @rauwalejandro, turns 29 today! We're celebrating with his top 5 songs, do you agree with our #1 pick? 👀" (Tweet). Archived from the original on January 11, 2022. Retrieved January 11, 2022 – via Twitter.
  4. ^ a b Fernandez, Suzette (January 31, 2019). "Latin Artist On the Rise: Meet Rauw Alejandro". Billboard. Archived from the original on February 4, 2019. Retrieved February 7, 2019.
  5. ^ "Meet the Choreographers Behind Rauw Alejandro's Dance Moves | POPSUGAR Entertainment". www.popsugar.com. Archived from the original on October 28, 2023. Retrieved October 28, 2023.
  6. ^ "Rauw Alejandro is the 10th most streamed artist of 2022 on Spotify". X (formerly Twitter). Archived from the original on October 28, 2023. Retrieved October 28, 2023.
  7. ^ Coca, Laura (April 14, 2020). "40 cosas sobre Rauw Alejandro, por Rauw Alejandro". Los 40 (in Spanish). Archived from the original on November 28, 2020. Retrieved December 4, 2020.
  8. ^ Del Toro, Jackeline (January 19, 2017). "Rauw Alejandro se lanza a la conquista "de las nenas" con su música". Primera Hora (in Spanish). Archived from the original on February 9, 2019. Retrieved February 7, 2019.
  9. ^ "Rauw Alejandro junto a Nicky Jam son la nueva sensación del verano". Pronto (in Spanish). January 25, 2019. Archived from the original on February 9, 2019. Retrieved February 7, 2019.
  10. ^ Rivera, Jose (January 25, 2019). "Entrevista Rauw Alejandro: "Siempre trato de mantener mi esencia en lo que hago"". UMOMAG™ (in Spanish). Archived from the original on January 19, 2021. Retrieved December 4, 2020.
  11. ^ "Interview: Rauw Alejandro Talks Debut Album 'Afrodisíaco'". idolator. November 18, 2020. Archived from the original on December 22, 2021. Retrieved December 4, 2020.
  12. ^ a b Cobo, Leila (November 12, 2020). "20 Questions With Rauw Alejandro: On Braids, Michael Jackson, His Mom & Debut Album 'Afrodisiaco'". Billboard. Archived from the original on November 15, 2020. Retrieved December 4, 2020.
  13. ^ Villa, Lucas (November 19, 2020). "How Rauw Alejandro Blends R&B And Reggaetón As An Afrodisíaco". MTV News. Archived from the original on November 30, 2020. Retrieved December 4, 2020.
  14. ^ Lopez, Julyssa (March 12, 2019). "Rauw Alejandro is the Rising Artist Bringing Dance Showmanship to Urbano". Remezcla. Archived from the original on August 11, 2020. Retrieved December 3, 2020.
  15. ^ Alarcon, Jesus Triviño (April 19, 2019). "Rauw Alejandro Brings Dance to Latin Urban". Tidal Magazine. Archived from the original on June 24, 2021. Retrieved December 4, 2020.
  16. ^ a b Rodríguez, Yomaris (July 6, 2018). "Rauw se abre paso". El Vocero (in Spanish). Archived from the original on May 3, 2020. Retrieved February 7, 2019.
  17. ^ "Rauw Alejandro lanza vídeo de su nuevo sencillo". Primera Hora (in Spanish). November 21, 2018. Archived from the original on February 9, 2019. Retrieved February 7, 2019.
  18. ^ Escribano Carrasquillo, Rosa (August 21, 2018). "Cepa de exponentes urbanos que promete". Primera Hora (in Spanish). Archived from the original on February 9, 2019. Retrieved February 7, 2019.
  19. ^ "Colaboración de Khea con Kevin Roldán". CMTV Argentina (in Spanish). October 17, 2018. Archived from the original on February 10, 2019. Retrieved February 10, 2019.
  20. ^ "Ozuna se une a nuevos exponentes del género en sencillo musical". Diario Metro de Puerto Rico (in Spanish). November 19, 2018. Archived from the original on February 10, 2019. Retrieved February 10, 2019.
  21. ^ "Rauw Alejandro lanza "Que le dé" con la bendición de Nicky Jam". Billboard Argentina (in Spanish). January 30, 2019. Archived from the original on February 14, 2019. Retrieved February 14, 2019.
  22. ^ Flores, Griselda; Cobo, Leila (November 19, 2021). "Camilo Is Top Winner, Cuban Anthem 'Patria y Vida' Wins Song of the Year at 2021 Latin Grammys: Winners List". Billboard. Archived from the original on November 20, 2021. Retrieved November 19, 2021.
  23. ^ C. Mahadevan, Tara (October 23, 2020). "Rauw Alejandro Enlists Anuel AA for New Video "Reloj"". Complex. Archived from the original on December 22, 2021. Retrieved February 6, 2021.
  24. ^ "2022 GRAMMYs Awards Show: Complete Nominations List". Grammys.com. November 23, 2021. Archived from the original on November 25, 2021. Retrieved November 23, 2021.
  25. ^ "Rauw Alejandro Was Determined To Break Out, But Never Expected 'Panties and Bras Thrown Onstage'". Billboard. September 17, 2021. Archived from the original on October 22, 2021. Retrieved October 22, 2021.
  26. ^ Jurek, Thom. "Artist Biography by Thom Jurek". AllMusic. Archived from the original on December 16, 2021. Retrieved December 16, 2021.
  27. ^ "Archived copy". Archived from the original on January 1, 2024. Retrieved January 1, 2024.{{cite web}}: CS1 maint: archived copy as title (link)
  28. ^ Rauw Alejandro names Rihanna as his dream collaboration | Billboard MusicCon 2022, archived from the original on October 28, 2023, retrieved October 28, 2023
  29. ^ Avila, Daniela (September 28, 2021). "It's Official! Rauw Alejandro and Rosalía Debut Relationship on Instagram: 'Bliss'". People. Archived from the original on February 2, 2023. Retrieved January 24, 2023.
  30. ^ "Rosalía and Rauw Alejandro's relationship, in their own words". Today. November 17, 2022. Archived from the original on January 25, 2023. Retrieved January 24, 2023. Together since 2021
  31. ^ Lopez, Julyssa (January 20, 2022). "How Rauw Alejandro Became Reggaeton's Singing, Dancing, Feuding, Lingerie-Dodging New Superstar". Rolling Stone. Archived from the original on February 4, 2022. Retrieved January 24, 2023.
  32. ^ "Trendy Artists of the Week: Billie Eilish, Drake, Rosalía, Rauw Alejandro, Nitro, Ernia, Roger Waters". Concerty. Archived from the original on March 19, 2023. Retrieved March 22, 2023.
  33. ^ GROVER, DEEPAK (March 25, 2023). "Who Is Rauw Alejandro Dating? Rosalía and Rauw Alejandro Announce Their Engagement!". editorials24. Archived from the original on March 29, 2023. Retrieved March 29, 2023.
  34. ^ DeSantis, Rachel; Nelson, Jeff (July 25, 2023). "Rosalía and Rauw Alejandro End Engagement After 3 Years Together (Exclusive)". People. Archived from the original on July 26, 2023. Retrieved July 25, 2023.
  35. ^ Martínez, Kiko (February 11, 2022). "Rauw Alejandro To Star in Final Season of Netflix's 'Sky Rojo'". Remezcla. Archived from the original on February 13, 2022. Retrieved February 13, 2022.
  36. ^ "5 Uplifting Moments in Latin Music This Week (February 12)". Billboard. February 12, 2022. Archived from the original on April 26, 2022. Retrieved February 13, 2022.

External links

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