AT Internet

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AT Internet ( A pplied T echnologies Internet ) is a French web analytics company founded in 1996. The company, headquartered in Mérignac ( France ), has branches in London , Munich and Singapore and employs almost 200 people.

It specializes in measuring data on the usage and performance of websites, mobile sites, apps and social media appearances. AT Internet is the developer of the analysis software XiTi, which gained greater popularity in the years after 2000. Today AT Internet enables companies to conduct comprehensive analyzes of their visitors via a digital analytics platform. A SaaS model and consulting services are offered for this purpose. According to the independent research institute Forrester Research Inc., AT Internet is one of the global market leaders in the field of web analysis and digital intelligence. This was announced in the study "The Forrester Wave ™: Web Analytics, Q2 2014".

AT Internet's application, the Analytics Suite, is used on around 20,000 websites and mobile apps worldwide and is used by more than half of the CAC 40 companies and large international companies.

Products and services

AT Internet offers an analysis platform for measuring web and mobile traffic for professional use. This enables companies to control their digital performance in real time.

XiTi

XiTi was launched by AT Internet in June 2000. It is a service for analyzing website traffic (audience measurement, usage statistics), also for mobile internet. A second version of XiTi was developed in 2004, XiTi Analyzer, a paid version for professionals.

At the beginning of March 2008, more than 320,000 websites were registered with XiTi and the tool checked 17 billion pages per month. XiTi has established various partnerships with experts from numerous areas, including multimedia agencies or IT and Internet professionals (Microsoft, ATOS, Experian cheetahmail, Komunik).

Analytics Suite

AT Internet offers tools that enable companies and organizations to measure and analyze the way in which visitors arrive to their website (mobile website or mobile application), as well as their subsequent actions and behavior on the website.

The services include tagging (web & app), cross-device target group measurement, decoding of visitor navigation, behavior and prediction segmentation in real time, data import and export as well as compliance with the General Data Protection Regulation (GDPR).

AT Internet's software can be integrated into around 30 digital marketing apps.

The company offers specialized advisory services, both on-site and online.

Numbers and information

According to its own information, AT Internet has around 3,500 customers worldwide. Half of the companies are listed in the French CAC 40 index. Cross -sector customers include Total , Deutsche Telekom , AXA , BAYER , AxelSpringer , Meinestadt and Le Monde . Approx. 200 employees in Munich , Hamburg , London , Bordeaux , Paris , São Paulo , Moscow and Singapore. The headquarters are in Bordeaux- Mérignac, France .

The tools used by AT Internet are certified by TÜV and in Great Britain , France, Spain , Sweden and Greece with the local seals of approval.

AT Internet has received multiple awards from Deloitte Technology Fast 50. Forrester Research conducted three consecutive surveys of web analytics providers . As a result, AT Internet was named one of the four leading companies in the field of web analysis in 2014.

history

The company was founded in 1996 by the owner Alain Llorens as a web agency.

The company's focus has been on web analytics since 1997, stimulated by the limitations of the web analytics tools of the time and customer needs.

In 2000, XiTi, a free tool for audience and website measurement, was introduced. The “NX” bundle was launched three years later. From now on, the term "XiTi" only referred to the low-end products (XiTi Free and XiTi Pro). In 2004, XiTi Analyzer, a premium web analytics offering for corporate use, was created. The company is building on the success of this free tool and gradually expanding it.

Following the success of XiTi, the company first opened its capital in June 2001 with a 7% stake in Expanso SDR, Socri and the Lafayette Group.

In September 2004 the company launched XiTiMonitor and XiTi Analyzer.

As of 2006, branches were opened in Spain (2006), Canada (2007), the United Kingdom (2008) and Germany (2009).

In 2008 the company officially adopted the name AT Internet.

In 2010 there was a capital increase of € 4 million through fundraising by ICSO Private Equity and IRDI.

In 2011, Forrester Research recognized AT Internet as a "Strong Performer" in the web analytics market.

In 2012, the introduction of the Analyzer III (web analysis solution for companies) began.

In 2013 the Brazilian office opened in São Paulo. In the same year, ICSO Private Equity and OMNES CAPITAL funded € 6.25 million.

In 2014, the Data Query V2 dashboard app and solutions for measuring TV-to-web for TV tracking and socio-demographic analyzes (audience analytics) were introduced.

In 2014, AT Internet was again featured in the latest edition of Forrester's report “The Forrester Wave ™: Web Analytics, Q2 2014”. There it was named as one of the four top providers of web analysis software worldwide.

In 2015 AT Internet released the Analytics Suite, an integrated suite of apps for analytics reporting, dashboard creation, data visualization, data mining, app analysis and data export.

In 2016, the company received a total of € 4 million for research and personnel development from Bpifrance, CIC, COFACE, the European Regional Development Fund and the Nouvelle-Aquitaine region.

In 2017, AT Internet was named a 'Leader' in the global Forrester Wave report.

In 2018, AT Internet was selected by TrustRadius as the web analytics tool with the best ratings.

In 2019, the company won the Best Analytics Platform category at the Martech Awards in New York.

Certifications and data protection

The French data protection authority CNIL has confirmed that AT Internet's Analytics Suite fully complies with French cookie regulations.

The visitor measurement app has received an exemption from the CNIL where cookie consent is required. This exception is only valid under special conditions.

The Analytics Suite has been certified by independent measurement organizations worldwide. Including the British ABC , KIA-Index, TÜV Saarland , the Dutch SKO and France's ACPM.

According to the company, its software meets the requirements of the European Commission's General Data Protection Regulation. All data is processed and stored in Europe .

See also

Web links

Individual evidence

  1. ↑ At Internet Munich. In: compass. Retrieved September 11, 2019 .
  2. ↑ Our international locations: Paris, London, Moscow, Singapore, Sao Paulo, ... Accessed on September 11, 2019 (German).
  3. ↑ 'Why these six web analytics providers lead the pack' by CMSWire . 
  4. ↑ AT Internet. In: FrenchWeb.fr. July 20, 2018, accessed on September 11, 2019 (Fri-FR).
  5. ↑ AT Internet. March 13, 2015, accessed September 10, 2019 .
  6. ↑ AT Internet. June 6, 2013, accessed September 11, 2019 .
  7. ↑ XiTi et Experian CheetahMail analyzing e-mails. Retrieved September 11, 2019 (French).
  8. ↑ Video: make the right decisions at the right time from AT Internet . 
  9. ↑ What is AT Internet? In: batch. Retrieved September 11, 2019 .
  10. ↑ Adeline: Converteo a testé pour vous: Analytics Suite 2 d'AT Internet. September 14, 2018, accessed on September 11, 2019 (French).
  11. ↑ Solutions from AT Internet partners - enrich your analytics data. Retrieved September 11, 2019 (German).
  12. ↑ AT Internet customer references . 
  13. ↑ Our international locations: Paris, London, Moscow, Singapore, Sao Paulo, ... In: AT Internet . ( atinternet.com [accessed November 13, 2018]).
  14. ↑ Analyzer receives TÜV certification . 
  15. ↑ Quality standards . 
  16. ↑ Awards, prizes and honors | AT Internet . In: AT Internet . ( atinternet.com [accessed November 13, 2018]).
  17. ^ Applied Technologies Internet. In: société.com. Retrieved September 11, 2019 (French).
  18. ↑ Web traffic measurement solution XiTi | AT Internet. Retrieved September 11, 2019 .
  19. ↑ Mathieu Llorens, Directeur Général d'AT Internet, leader européen de la mesureuzz s'est prêté au jeu de l'interview. In: empirik. May 29, 2017, accessed on September 11, 2019 (French).
  20. ↑ @ Internet ouvre son capital. In: L'Atelier BNP Paribas. June 20, 2001, accessed September 11, 2019 (French).
  21. ↑ XiTi gives way to AT Internet ( Memento from October 28, 2008 in the Internet Archive ). October 1, 2008 (English).
  22. ↑ 'AT Internet among top Web Analytics solutions evaluated by an independent research firm' by Econsultancy . 
  23. ↑ AT Internet: lève 6.25 millions d'euros. Retrieved September 11, 2019 (French).
  24. ↑ AT Internet lève 6.25 millions d'euros avec IXO Private Equity et Omnes Capital pour accompagner sa croissance internationale et son ambitieux program de R&D. In: Omnes Capital. June 6, 2013, accessed on September 11, 2019 (French).
  25. ↑ Why These Six Web Analytics Providers Lead the Pack. Retrieved September 11, 2019 .
  26. ↑ Independent market research company calls AT Internet a web analytics “leader”. In: AT Internet - press release. May 27, 2014, accessed September 11, 2019 .
  27. ↑ AT Internet Analytics Suite, Web Analytics for everyone. Retrieved September 11, 2019 (German).
  28. ^ Mathieu Llorens (AT Internet): "Ces 4 millions d'euros vont nous aider à passer un nouveau cap". Retrieved September 11, 2019 (French).
  29. ^ Forrester Wave report on web analytics: Adobe, AT Internet score top rank. November 13, 2017, accessed on September 11, 2019 .
  30. ↑ Megan Headley: Top Rated Web Analytics Tools for 2018 I TrustRadius. In: TrustRadius Buyer Blog. May 8, 2018, Retrieved September 11, 2019 (American English).
  31. ↑ Winners | The Marketing Technology Awards. Retrieved September 11, 2019 .
  32. ↑ Solutions for cookies de mesure | CNIL. Retrieved September 11, 2019 .
  33. ↑ Analytics Suite: Safe Harbor & European Law. Retrieved September 11, 2019 (German).
  34. ↑ Cnil et cookie: AT Internet peut aussi être exempté de consentement. Retrieved September 11, 2019 (French).
  35. ↑ AT Internet Analytics Suite 2 - Data - ABC | Audit Bureau of Circulations. Retrieved September 11, 2019 .
  36. ↑ Mätleverantörer. Retrieved September 11, 2019 .
  37. ↑ IMA Internet Marketing Agency: AT Internet: TÜV-tested data protection. Retrieved September 11, 2019 .
  38. ↑ OJD / Médiamétrie - outils “labélisés”. In: ACPM. Retrieved September 11, 2019 (French).
  39. ↑ AT Internet s'installe au cœur du datacenter de TDF à Bordeaux Bouliac | TDF. Retrieved September 11, 2019 .