AND1
AND1 is the name of a company founded in the USA in 1993 that sells basketball and streetball accessories. The founders of AND1 wanted to create a brand that street ballers can identify with. It has since developed into one of the market leaders. Plus they're a streetball crew touring around the world.
Founding history
AND1 was founded in 1993 by three students in Pennsylvania.
And1 achieved the breakthrough with the AND1 Mixtape vol.1 , a VHS video that featured actions by the playground players that had never been seen before. The moves shown by these players mesmerized streetball fans. To date, ten videos from the AND1 mixtape series have been released. At the same time, documentaries of an entire tour have been released and they were also shown on the American TV channel ESPN . Rafer Alston , also known as Skip 2 my Lou , was the first and so far the only one to make the leap from AND1 player to NBA player.
The AND1 Mixtape Tour has been taking place annually since 1999 . At this basketball event, mixtape players compete against the best streetball players in each city, who can prove themselves and get a contract with And1.
And1 donates five percent of its sales to charities that deal with the subject of youth and education. Another US $ 200,000 went to the victims of September 11th . However, the actual sales of the And1 group are guarded, exact figures are not known to this day.
In March 2006 the basketball video game AND1 Streetball was released for the PlayStation 2 and the Xbox . The sports game is developed by game developers Black Ops Entertainment and distributed by Ubisoft . The gameplay is realistic and based on the popular NBA Live series from Electronic Arts . The player has numerous streetball legends and events to choose from.
And1 not only sponsors street ballers like Vinni, The Professor, Springs, Baby Shack, Helicopter, Go Get It, Hot Sauce , Escalade, Silk, The Assassin, 8th Wonder and Bad Santa, Mr. 720 AKA Air Up There, AO, but also the following basketball players of the NBA:
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AND1 has been one of the two most important sponsors of the HOOP-CAMPS since 2011.