Angiolo Giuseppe Fronzoni

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Angiolo Giuseppe Fronzoni (born March 5, 1923 in Pistoia , Italy , † February 8,   2002 in Milan ), known as AG Fronzoni , was an Italian graphic designer , industrial designer , architect , publisher and teacher.

life and work

Fronzoni was self-taught . In 1945 he opened his own studio in Brescia (Italy) specializing in publishing, graphic design, industrial design, exhibition design and architecture. Two years later he founded the art and literary magazine Punta in Brescia, which he published and designed until 1965. 1956 moved with his studio to Milan. From 1965 to 1967 he was editor and graphic designer of the architecture magazine Casabella in Milan.

In 1964 he designed the much-acclaimed, minimalist furniture series Fronzoni 64 . The beds, chairs, tables and sofas in the furniture series are characterized by linear and geometric shapes and have been groundbreaking for numerous designers.

In 1966 he worked on the restoration of the historical Palazzo Balbi-Senarega in Genoa and made sure that it was converted into the location of the Institute for Art History.

Fronzoni designed numerous posters for art exhibitions in galleries and museums. One of his best known is the Fontana poster from 1966 for the La Polena gallery in Genoa, in which he typographically quotes the slotted canvas in Lucio Fontana's pictures .

Fronzoni has been teaching at various educational institutions since 1967, such as B. at the Società Umanitaria in Milan, at the Istituto d'Arte of Monza and at the Istituto Delle Industrie Artistiche in Urbino . In 1982 Fronzoni founded his own design school in Milan, which he directed until 2001.

Quotes

"Designing is not a profession, designing is a way of existence, a way of relating to life, a choice to behave in a certain way."

“With a few exceptions, I hardly use any color in my work; my language is black and white. But the black and white does not rob us of colors - it marks the extreme poles of a space that contains them and harbors them. [...] The color is in us; we ourselves are the color. "

About his collaboration in the restoration of the Palazzo Balbi he said:

"I was convinced then - and still am today - that the juxtaposition of old and new can lead to a fruitful dialogue - but only if you have the courage to radically confront them."

literature

  • Christian Albrecht, Bernd Kuchenbeiser (ed.): AG Fronzoni. They thought I was crazy, but they let me go . Lars Müller publishing house, Baden 1997, ISBN 3-907044-47-9 .
  • Friedrich Friedl, Nicolaus Ott, Bernard Stein: Typography. When, who, how. Könemann, Cologne 1998, ISBN 3-89508-473-5 .

Web links

Individual evidence

  1. ↑ Friedrich Friedl, Nicolaus Ott, Bernard Stein (Ed.): Typography. When, who, how. Könemann, Cologne 1998, ISBN 3-89508-473-5 , p. 233 .
  2. ^ Christian Albrecht, Bernd Kuchenbeiser (ed.): AG Fronzoni. They thought I was crazy, but they let me go. Lars Müller publishing house, Baden / Switzerland 1997, ISBN 3-907044-47-9 , p. o. p .
  3. ^ Archivio Grafica Italiana. Retrieved on August 16, 2020 .
  4. ^ Christian Albrecht, Bernd Kuchenbeiser (ed.): AG Fronzoni. They thought I was crazy, but they let me go . Lars Müller publishing house, Baden / Switzerland 1997, ISBN 3-907044-47-9 , p. o. p .
personal data
SURNAME Fronzoni, Angiolo Giuseppe
ALTERNATIVE NAMES Fronzoni, AG
BRIEF DESCRIPTION Italian graphic designer, industrial designer, architect, publisher and teacher
DATE OF BIRTH March 5, 1923
PLACE OF BIRTH Pistoia , Italy
DATE OF DEATH February 8, 2002
Place of death Milan