Anita Zielina

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Anita Zielina in Berlin (2014)

Anita Zielina (born May 9, 1980 in Vienna ) is an Austrian journalist and works as Director of News Innovation and Leadership at the Craig Newmark Graduate School of Journalism at City University New York. Before that, she was Chief Product Officer and a member of the management of the Neue Zürcher Zeitung (NZZ), editor-in-chief for new products at NZZ, deputy editor-in-chief of derStandard.at and Der Standard , and later deputy editor-in-chief and online manager of the German magazine Stern . She completed a Knight Fellowship at Stanford University in 2012.

life and career

From 1998 to 2006, Zielina studied law and political science at the University of Vienna , completing her law degree with a master's degree. On the side she started to work as a freelance journalist.

In 2004 she applied to derStandard.at to set up an educational platform and was discontinued. From 2007 to 2011, Zielina was the head of the internal politics and education department at derStandard.at , by far the youngest department head in the company. Her work focuses on legal, university and social policy as well as new media. She then became the first Austrian journalist to receive a John S. Knight Journalism Fellowship at Stanford University and went to Palo Alto for a year . There she researched network communities , user participation, the future of journalism, the management of media companies ( media entrepreneurship ) and strategic innovation management in journalism. In particular, she focused on the question of how the media can better interact with their (online) communities. When she returned to Vienna in September 2012, Anita Zielina became deputy editor-in-chief of derStandard.at and Der Standard .

On May 1, 2013, she moved to the German media company Gruner + Jahr to develop a new digital strategy for Stern magazine as Managing Editor Digital . From September 2013 she was Stern's first female deputy editor-in-chief , responsible for all of the brand's digital products, especially stern.de . In September 2014, Zielina left Gruner + Jahr on her own initiative.

In May 2015 she became editor-in-chief for Neue Zürcher Zeitung for new products. At the beginning of 2017, the Board of Directors of NZZ appointed her Head of Digital Products (Chief Product Officer). She resigned from the editor-in-chief and became a member of the NZZ management team. In this role she was responsible for the further development of the existing and the development of new digital products of the NZZ Medien as well as the regional media of the NZZ Group. At the beginning of November 2017, the NZZ Group announced that Zielina would leave the company at the end of the year. Then Zielina was on a sabbatical and completed a Master of Business Administration (MBA) course. Since 2019 she has been working in changing roles at the Craig Newmark Graduate School of Journalism at CUNY.

swell

  1. ↑ Anita Zielina. Craig Newmark Graduate School of Journalism, accessed June 10, 2019 .
  2. ↑ a b Anita Zielina. John S. Knight Journalism Fellowship at Stanford, accessed February 26, 2013 .
  3. ↑ Short biography ( memento of March 4, 2016 in the Internet Archive ) on univie.ac.at
  4. ↑ Anita Zielina for John. S. Knight Fellowship selected. April 13, 2011, accessed February 26, 2013 .
  5. ↑ "A new media world is developing in Silicon Valley" (interview). Werbeplanung.at, June 25, 2016
  6. ^ Trio of women in the management floor of the "Standard" : Die Presse, August 28, 2012
  7. ↑ Anita Zielina becomes the online boss at stern. In: meedia.de. February 25, 2013, accessed February 26, 2013 .
  8. ↑ stern: Online women power for editors-in-chief ( Memento from August 5, 2013 in the Internet Archive ) Meedia , August 1, 2013, accessed August 1, 2013
  9. ↑ Stern-Online boss Anita Zielina leaves Gruner + Jahr , Meedia, September 19, 2014, accessed on September 19, 2014
  10. ↑ Zielina becomes digital director of the "NZZ" group, Gujer at the "NZZ" top. In: derStandard.at. March 11, 2015, accessed March 11, 2015 .
  11. ↑ Anita Zielina becomes Chief Product Officer. Retrieved July 19, 2017 .
  12. ↑ NZZ digital director Anita Zielina leaves . In: kress . ( kress.de [accessed on November 3, 2017]).
  13. ↑ Anita Zielina's LinkedIn profile , last accessed on August 7, 2020.

Web links

Commons : Anita Zielina  - collection of pictures, videos and audio files
personal data
SURNAME Zielina, Anita
BRIEF DESCRIPTION Austrian journalist
DATE OF BIRTH May 9, 1980
PLACE OF BIRTH Vienna