Anja Lüthy

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Anja Lüthy (born March 11, 1962 in Marburg ) is a German professor of business administration at the Technical University of Brandenburg and trains managers in German hospitals and university clinics as a part-time job.

Life and work

Following her Abitur in 1981, Anja Lüthy studied psychology at the University of Regensburg until 1986 , where she graduated with a diploma. In 1989 she received her doctorate from the Technical University of Berlin with a scholarship from the Volkswagenwerk Foundation with an experimental study on the short-term memory of professional and amateur musicians of different age groups . From 1989 to 1991 she worked as an international project coordinator at Parexel and in 1991 moved to the German Heart Center Berlin as a personal assistant to the Medical Director . From 1993 to 1998 she taught nursing management at various Berlin universities of applied sciences . In 1995 she completed a part-time course in business administration at the University of Applied Sciences for Economics and Law in Berlin with a degree in business administration. From 1998 to 2001 she taught as a professor at the Hildesheim-Holzminden University of Applied Sciences in the model course of the AOK Lower Saxony . Since 2001 she has been professor for business administration at the Technical University of Brandenburg. Her focus is on service management and marketing .

Anja Lüthy has been working part-time as a trainer, coach and speaker in the healthcare sector since 1998 and founded TCO - Training Coaching Outlet Berlin in 2003 . Her training focuses on the areas of leadership, organizational development and quality management in hospitals.

She is married, has two sons and lives with her family in Berlin.

Publications (selection)

  • Anja Lüthy and Jürgen Heuser (eds.): Praxishandbuch Internet und Intranet @ Krankenhaus. Baumann Verlag, Kulmbach 1998, ISBN 3-922091-47-4
  • Anja Lüthy (Ed.): Current focal points in care management. Mabuse-Verlag, Frankfurt am Main 1998, ISBN 3-929106-47-7
  • Anja Lüthy and Jessica Schmiemann: Employee orientation in hospitals. Successful implementation of soft skills Kohlhammer, Stuttgart 2004, ISBN 3-17-017862-8
  • Anja Lüthy and Gesine Dannenmaier: KTQ for practices and medical care centers. Get started quickly and gain a lot of quality! Deutsche Krankenhaus Verlagsgesellschaft, Düsseldorf 2006, ISBN 978-3-935762-92-2 , ISBN 3-935762-92-5
  • Anja Lüthy and Uta Buchmann: Marketing as a strategy in the hospital. Successfully implement patient and customer orientation. Kohlhammer, Stuttgart 2009, ISBN 978-3-17-020404-1
  • Anja Lüthy and Christian Stoffers (eds.): Social media and online communication for the hospital. Concepts, methods, implementation. Medical Scientific Publishing Company, Berlin 2014, ISBN 978-3-95466-009-4
  • Anja Lüthy and Tanja Ehret: Hospitals as attractive employers. Successfully developing employee culture. Kohlhammer, Stuttgart 2014, ISBN 978-3-17-020485-0

Web links

Individual evidence

  1. ↑ http://www.idw-online.de/de/news53735
  2. ↑ https://www.caretrialog.de/index.php?id=409&tx_ttnews%5Bpointer%5D=4&cHash=0c23bf78eac852075f68a47182dd4352
  3. ↑ Prof. Dr. Anja Lüthy ( Memento from March 17, 2014 in the Internet Archive )
  4. ↑ http://www.aerzteblatt.de/archiv/16452/Praxishandbuch-Internet-und-Intranet-Krankenhaus?src=search
  5. ↑ Current focal points in care management ( Memento from March 17, 2014 in the Internet Archive )
  6. ↑ http://www.aerzteblatt.de/archiv/54024/KTQ-fuer-Praxen-und-MVZ-schnell-einstieg-und-viel-Qualitaet-gewinnen-Handbuch-zum-KTQ-Schnelleinstieg?src=search
  7. ↑ http://www.socialnet.de/rezensions/8425.php
personal data
SURNAME Lüthy, Anja
BRIEF DESCRIPTION German economist, university professor, trainer and coach
DATE OF BIRTH March 11, 1962
PLACE OF BIRTH Marburg , Germany