Annika Schach

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Annika Schach (born June 10, 1977 ) is a German linguist and has been Professor of Applied Public Relations at Hanover University since January 2017 .

Life

Annika Schach studied social sciences and psychology at the Mercator University in Duisburg , graduating as a social scientist in 2002. She worked as a press officer in Düsseldorf and as a PR manager in Hamburg . From 2006 to 2013 she was in charge of corporate communications for a fashion company. She did her doctorate in German linguistics at the Moritz Arndt University Greifswald on the subject of the editorial competition as a type of text in the field of tension between mass media and brand communication .

Since 2013 she has represented the professorship for applied public relations at the Hanover University of Applied Sciences in the public relations course, and in 2017 she was appointed to the professorship. Her main areas of research and teaching are communication strategy and conception, language and text in public relations, crisis communication and current developments in digital communication. At the same time, she works as a freelance communications consultant, speaker at specialist events and as the author of numerous publications and specialist articles. In 2017, she carried out a cross-faculty international project for the Konrad-Adenauer-Stiftung with students on the topic of "Renewable Energies in Kazakhstan".

Schach has been the scientific director of the German Academy for Public Relations (DAPR) in Düsseldorf since 2018 . Since September 2018 she has been on a delegation as Head of Communication and City Spokeswoman for the state capital Hanover.

She is a member of the jury for the BdKom Award of the Federal Association of Communicators , the PR Report Awards and is a volunteer member of the board of the German Child Protection Association of Lower Saxony.

Schach is married, has two children and lives in Hanover.

Publications

  • A. Neumann: The editorial competition as a type of text in the field of tension between mass media and brand communication: A text-linguistic and systems-theoretical investigation. Peter Lang, Berlin 2011, ISBN 978-3-631-62005-2 .
  • Advertorial, blog post, content strategy & Co. - New corporate communication texts. Springer Gabler, Wiesbaden 2014, ISBN 978-3-658-05491-5 .
  • C. Christoph, A. Schach: Compliance in corporate communication. Strategy, implementation and impact . Springer Gabler, Wiesbaden 2015, ISBN 978-3-658-09470-6 .
  • Storytelling and narration in public relations. A text-linguistic study of the company's history. Springer VS, Wiesbaden 2015, ISBN 978-3-658-11011-6 .
  • Storytelling. Stories in text, images and film . Springer Gabler, Wiesbaden 2017, ISBN 978-3-658-15231-4 .
  • Content, media and formats of internal CSR communication. In: R. Wagner, N. Roschker, A. Moutchnik (eds.): CSR and internal communication. Springer Gabler, Wiesbaden 2017, pp. 115–126.
  • C. Christoph, A. Schach: Handbook Language in Public Relations - Theoretical Approaches - Fields of Action - Text Types . Springer VS, Wiesbaden 2017, ISBN 978-3-658-15744-9 .
  • Organizational Research Perspective. Narration in the communication of organizational systems. In: C. Efing, KH. Kiefer (Ed.): Language and communication in vocational training and further education. An interdisciplinary manual. Narr Francke Attempto, Tübingen 2018, pp. 85–94.
  • A. Schach, T. Lommatzsch: Influencer Relations. Marketing and PR with digital opinion leaders. Springer Gabler, Wiesbaden 2018, ISBN 978-3-658-21187-5 .
  • J. Meißner, A. Schach: Professional crisis communication. Basic knowledge, impulses and recommendations for action for practice. Springer Gabler, Wiesbaden 2019, ISBN 978-3-658-25428-5 .
  • Style and semantics in storytelling. In: S. Ettl-Huber (Ed.): Storytelling in journalism, organizational and marketing communication. Springer VS, Wiesbaden 2019, pp. 147–170.

Web links

Individual evidence

  1. ^ Person - University of Hanover. Retrieved June 12, 2019 .
  2. ↑ Annika Neumann heads PR and sponsoring at Roy Robson. Retrieved June 12, 2019 .
  3. ↑ Annika Schach - INFLUENCER RELATIONS. Accessed June 12, 2019 (German).
  4. ↑ Annika Schach receives professorship at the University of Hanover. Retrieved June 12, 2019 .
  5. ↑ Press spokesman, magazine for communication: Annika Schach. March 26, 2015, accessed June 12, 2019 .
  6. ↑ Speakers * list. Retrieved June 12, 2019 .
  7. ↑ Annett Bergk Hamburg: PR-Journal - Expo 2017: Mentality, culture and values ​​are crucial. Accessed June 12, 2019 (German).
  8. ↑ Annika Schach new scientific director of the DAPR. In: DAPR. April 19, 2018, accessed June 12, 2019 (German).
  9. ↑ New head of urban communications. Retrieved June 12, 2019 .
  10. ^ Association of German Press Spokespersons: Jury. May 8, 2017. Retrieved June 12, 2019 .
  11. ^ Jury - PR Report Awards. Accessed June 12, 2019 (German).
  12. ↑ regional association. April 29, 2019, accessed June 12, 2019 (German).
personal data
SURNAME Chess, Annika
BRIEF DESCRIPTION German linguist and university professor
DATE OF BIRTH June 10, 1977