Atlantis Verlag (Hürlimann)

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The Atlantis Verlag was originally German , later Swiss publishing house, which in 1930 by Martin Hürlimann in Berlin was founded. The publishing house was relocated to Zurich during the National Socialist era , and after the Second World War , Hürlimann set up a new branch in Freiburg im Breisgau . The Zurich-based Atlantis Verlag expired in 1992. The youth book program had already been transferred to the Pro Juventute Foundation in 1982 and has been published by Orell Füssli since 2003 .

history

In the 1920s, Martin Hürlimann was in charge of Orbis Terrarum , a new series of photo books at Ernst Wasmuth Verlag in Berlin . In 1929 Hürlimann founded the magazine Atlantis . Since the two series exceeded the production capacity of the original publisher, he founded Atlantis Verlag in Berlin in 1929/1930 , in which he then published the two series.

The publishing program was initially geared towards the topics of foreign countries and travel, in addition to the two series, Hürlimann published photo books and works of fiction. Another specialization took place on the subject of music, which Hürlimann was particularly interested in. In 1936, under the direction of Bettina Hürlimann, a division with children's books was added. In the same year, due to the situation in Germany during the Nazi era , Hürlimann founded an independent company of the same name and in the following years relocated its activities more and more to Switzerland. During this time, the publishing house was oriented towards the Swiss principle of intellectual national defense .

After the Berlin publishing house, including the warehouse and archives, had been completely destroyed by the bombing raids on Berlin, Hürlimann rebuilt the German branch in Freiburg im Breisgau with a license from the French occupation authorities. In doing so, the publishing house felt obliged to rebuild the culture and start anew, especially with the global orientation of its program. Atlantis Verlag grew steadily over the next two decades. It was not geared towards the mass market, but distinguished itself in particular through the solidity of the presentation and high-quality paper.

The publisher's program was strongly geared towards the interests of Martin and Bettina Hürlimann. After they both withdrew from the publishing house - Martin Hürlimann gave up the management of the publishing house in 1967, his wife also withdrew in 1974 - the first difficulties arose. In 1982 the publishing house was reorganized and the Pro Juventute Foundation took over the children's books. After restructuring, her publishing business was sold in May 2003 to Orell Füssli Verlag, which still publishes a range of picture, children's and youth books under the Atlantis label . The remaining Zurich-based Atlantis Verlag expired in 1992. The rights to the music titles were acquired by the music book publisher Schott .

Publishing program

In 1967, Atlantis Verlag published in the areas of illustrated and art books, literary studies, history and politics, contemporary literature, music and children's books. He published the series Orbis Terrarum , Atlantis Städtebände , Atlantis Musikbücherei , Atlantis Zwergenbücherei and the magazine Atlantis , which was merged with the cultural magazine Du - magazine for culture in 1964 .

The publisher concentrated particularly on the publication of Swiss authors. He published the oeuvre of Albin Zollinger and Meinrad Inglins . From 1940 to 1947 Max Frisch's early works were published ( Leaves from the Bread Sack , J'adore ce qui me brûle or Die Schwierigen , Bin or Die Reise nach Peking and Diary with Marion ). Atlantis also published works by Robert Faesi , Otto Frei , Erwin Jaeckle , Siegfried Lang , Cécile Lauber , Cécile Ines Loos , Max Rychner , Urs Martin Strub , Max Huber and Emil Staiger . Of the German authors, the publisher was particularly connected to Ricarda Huch , who wrote the three-volume history of the Roman Empire of the German Nation on behalf of the publisher , and Peter Gan .

literature

  • Josef Ferring (Hrsg.): Publishing customers in individual presentations . The youth book trade, Düsseldorf 1967, pp. 14–15.
  • Martin Hürlimann (Ed.): The Swiss publishing house. An orientation about the Swiss publishing industry of the present . Swiss bookseller u. Publishers Association, Zurich 1961, pp. 41–42.
  • Alice Selinger: Wilhelm Neufeld - from commercial artist to press printer. Dissertation at the Justus Liebig University Gießen 2002. On the publishing history of Atlantis Verlag pp. 87–89. ( online, pdf )
  • Roland Jaeger: The countries of the world in a picture. The Orbis Terrarum series published by Ernst Wasmuth, Berlin, and Atlantis-Verlag, Berlin / Zurich . In: Manfred Heiting, Roland Jaeger (Hrsg.): Autopsy. German-language photo books 1918 to 1945. Volume 1 . Steidl, Göttingen 2012, pp. 98-131.

Web links

Individual evidence

  1. ^ According to Josef Ferring (ed.): Publishing customer in individual representations on January 1, 1930.
  2. ↑ a b c Martin Hürlimann (Ed.): Der Schweizer Verlag , p. 41.
  3. ↑ a b Alice Selinger: Wilhelm Neufeld - from commercial artist to press printer , p. 87.
  4. ↑ a b 75 years of Atlantis children's books ( Memento from October 11, 2011 in the Internet Archive ) (PDF; 533 kB) Publishing history on the Orell Füssli Verlag website .
  5. ↑ Alice Selinger: Wilhelm Neufeld - from commercial artist to press printer , pp. 88–89.
  6. ^ Josef Ferring (ed.): Publishing customers in individual representations. P. 14.
  7. ↑ Martin Hürlimann (Ed.): The Swiss publishing house. Pp. 41-42.