Axel Bänsch
Axel Bänsch (born July 15, 1941 in Görlitz ) is a German business economist and emeritus professor for general business administration (ABWL) and marketing at the University of Hamburg .
Life
Axel Bänsch graduated from high school in Hamburg in 1961 . He then completed a degree in business administration at the University of Hamburg and the University of Copenhagen . In 1965, Bänsch graduated from the University of Hamburg with a degree in business administration .
In 1968 he received his doctorate from the Faculty of Economics and Social Sciences at the University of Hamburg. As the topic of his dissertation , Bänsch chose the rural cooperative system in the Federal Republic of Germany and Denmark. Presentation and comparison .
In 1982 he qualified as a professor in business administration at the University of Hamburg. The subject of his habilitation thesis was operationalization of the corporate goal of promoting members . This was followed by teaching assignments and visiting professorships at the University of Kassel , the Carl von Ossietzky University of Oldenburg and the University of Trier . Bänsch has been appointed to the Syddansk Universitet in Denmark , the University of Oldenburg, the Leuphana University of Lüneburg and the University of Hamburg.
Axel Bänsch finally accepted the position at the University of Hamburg for general business administration and marketing.
Research priorities
Axel Bänsch acted as the author of several books and articles on cooperation theory, ecology and commercial management as well as marketing and scientific work .
Fonts (selection)
- Operationalization of the corporate goal of member support , Vandenhoeck & Ruprecht Verlag, Göttingen 1983, ISBN 3-525-12750-2 (also: University of Hamburg, habilitation thesis, 1982)
- Introduction to marketing teaching , Vahlen Verlag , 4th edition, Munich 1998, ISBN 3-8006-2256-4
- Buyer behavior , Oldenbourg Verlag , 9th edition, Munich / Vienna 2002, ISBN 3-486-27234-9
- Sales psychology and sales technology , Oldenbourg Verlag, 8th edition, Munich / Vienna 2006, ISBN 978-3-486-57872-0
- Axel Bänsch / Dorothea Alewell : Scientific work , Oldenbourg Verlag, 10th edition, Munich 2009, ISBN 978-3-486-59090-6
Web links
- Profile of Axel Bänsch on the website of the Oldenbourg Verlag
- Literature by and about Axel Bänsch in the catalog of the German National Library
Individual evidence
- ^ Emeriti of the Business Administration Department ( Memento from February 29, 2012 in the Internet Archive ) Website of the University of Hamburg. Retrieved October 22, 2012.
- ↑ a b c d Axel Bänsch - profile website of the Oldenbourg publishing house. Retrieved October 22, 2012.
- ^ Dissertation in the catalog of the German National Library.
| personal data | |
|---|---|
| SURNAME | Bänsch, Axel |
| BRIEF DESCRIPTION | German business economist and university lecturer |
| DATE OF BIRTH | July 15, 1941 |
| PLACE OF BIRTH | Goerlitz |