Bavaria-St. Pauli brewery
In 2002 the brewery craftsmen converted the “ Astra ” brewing pan into a fountain , built in 1936, a gift from the Holsten brewery to Wilhelm Bartels
The Bavaria-St. Pauli Brewery was a brewery company in Hamburg .
history
In 1897 the brewery was founded in the city of Altona . Her ancestor is the Dutchman Peter I. de Voss, who brewed beer in Altona as early as 1647. In 1922 the Bavaria brewery merged with the Actien brewery from Hamburg-St. Pauli to Bavaria-St. Pauli brewery. In 1932 the brewery in Altona was closed and the company's headquarters were relocated from Altona to Hamburg. Over a dozen North German and Hamburg breweries have been taken over by the brewery over the years and integrated into it, namely the Elmshorn export brewery, the Rantzauer Schloßbrauerei in Barmstedt, the Bürgerbräu G. mb H. in Segeberg, the Friesenbrauerei in Altona, incl. the Bahrenfeld brewery, the Scheel brewery in Pinneberg, the Löwenbrauerei Hamburg with the Union brewery, the Kiel brewery Jacobsen & Co. A.-G. i. L., the Hastedt brewery in Harburg, the Harburger Aktienbrauerei, the Bergschlößchen brewery A.-G. in Stade, the Tivoli brewery in Eidelstedt, the Aktienbrauerei Itzehoe A.-G., the Actien-Bierbrauerei Hamburg including the Actien-Bierbrauerei Marienthal, the brewery Ehlers in Oldenburg (Oldb), the brewery Doornkaat in the north, the brewery Theodor Fetköter G. mb H., Jever and the Ostfriesische Aktienbrauerei, Aurich.
The Jever brewery was modernized and enlarged on a large scale. Bavaria-St. Pauli beer. It was not until 1934 that “Jever Pilsener” was sold for the first time under its name, which is still valid today.
In 1990 there was another change of company. The Bavaria-St. Pauli Brewery and with it the Frisian Brewery in Jever switched to Gebr. März AG, from where it was sold to Brau und Brunnen AG in 1994 . The Elbschloss-Brauerei GmbH, which belongs to the same group, was transferred to Bavaria-St. Pauli-Brauerei AG integrated.
In February 1997 the board of directors of Brau und Brunnen AG decided to close the Hamburg location after a number of previously acquired locations had been closed due to a lack of profitability. The resistance of the company management, the workforce and the works council ultimately led to the sale of the Hamburg brewery to the Free and Hanseatic City of Hamburg on January 1, 1998. The Frisian brewery in Jever remained with Brau und Brunnen AG. Finally, the Holsten-Brauerei AG acquired with effect from December 22, 1998 what is now called Bavaria-St. Pauli-Brauerei GmbH was a company. In 1998, an average of 220 people were employed in production, administration and sales.
The plant was closed in 2003 and the buildings have since been demolished. In the following years three high-rise buildings were built on the former brewery site. The three high-rises Empire Riverside Hotel , Astra-Turm and Atlantic-Haus together form the new skyline, also known as the harbor crown , at the Hamburg harbor .
Products
The company's largest and most important brand was Astra with the Urtyp, Pilsener and Exclusiv varieties. With Ratsherrn Premium Pilsener , the top product taken over from the Elbschloss brewery, Bavaria had a Pilsner brand that had a high reputation and gastronomic competence in Hamburg and the surrounding area. The brewery also owned the Dübelsbrücker Dunkel beer specialty, which was also developed by the Elbschloss Brewery . Grenzquell is still very common in the Hamburg area . The market leader in the segment of mixed beer beverages in Northern Germany is Astra - Hamburger Alsterwasser , a product that was first presented in March 1996 at the Internorga .
These products have been made by the Holsten brewery since the plant was closed.
Trivia
For the ZDF series Das Erbe der Guldenburgs , which u. a. played in the brewery milieu, Bavaria-St. Pauli brewery vehicles and premises are available. The competitors of the Guldenburgs, the Balbeck family, had their headquarters in the building of the Bavaria brewery, the Balbeks trucks were designed similar to the Astra beer, those of the Guldenburg brewery were actually from the brewery to Jever . During and after the series broadcast, their own beers were also sold with the imprint of the series.
Individual evidence
- ↑ Bavaria-St. Pauli Brewery albert-gieseler.de