Observer (magazine)

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description Swiss magazine
publishing company Ringier Axel Springer Switzerland AG
First edition January 1927
Frequency of publication fortnightly
Sold edition 234,573 (previous year 237,266) copies
( WEMF circulation bulletin 2018)
Widespread edition 254,519 (previous year 292,845) copies
(WEMF circulation bulletin 2018)
Range 0.823 (previous year 0.828) million readers
(WEMF Total Audience 2018-2)
Editor-in-chief Andres Büchi
executive Director Roland Wahrenberger
Web link

The observer is a bi-weekly Swiss consumer and advice magazine.

The observer has a WEMF - certified circulation of 234'573 (previous year 237'266.) Sold or 254'519 (previous year 292'845.) Distributed copies and a range of 823'000 readers (previous year 828'000.). It has been published by Ringier Axel Springer Schweiz AG, a joint venture between Ringier AG and Axel Springer SE , since 2016 . Andres Büchi is the editor-in-chief and Roland Wahrenberger, managing director of the publishing house.


The magazine was founded in 1926 by Max Ras . Ras was publisher , editor and shareholder all rolled into one. In January 1927, a certified edition of 661,404 copies was distributed free of charge to all households in German-speaking Switzerland . At that time, the observer still appeared monthly. Until 1995 the title was The Swiss Observer .

In 1972, the observer played a key role in ensuring that the forced adoptions of children of travelers , ordered by the organization Kinder der Landstrasse , became the focus of public interest, and in 1978 in the launch of a popular initiative that paved the way for the first Swiss victim assistance law.

In 1995, the Observer was the first Swiss magazine to have an internet presence.

In 2007 the Europe-wide expanding media group Axel Springer AG took over the observer . The Swiss media union Comedia expressed their concern: The concentration in the Swiss media sector will be continued with the takeover of Jean Frey Verlag by the German Springer publishing house. The union is generally concerned about how this process will affect journalistic independence and journalistic diversity across Europe. It is also about protecting the critical line of the two Jean Frey titles Observer and Balance .

In 2015, the observer was brought into a newly founded joint venture between Ringier and Axel Springer, Ringier Axel Springer Schweiz AG , as part of Axel Springer Switzerland .


The observer mainly deals with legal issues from everyday life using practical examples. The spectrum is broad: labor law, tenancy law, monetary issues, socio-political and social law issues, family law, consumer issues, environmental protection. Family topics have been given more prominence since issue 7/07. In addition to providing information, the observer also provides legal advice and support for subscribers. The in-house “Observer Verlag” publishes advice on a wide variety of topics. Additional supplements appearing sporadically deal with topics such as “50+”, “Building and Living”, nutrition and health topics and the like.

Through content syndication , articles, often written almost congruently, can appear in different media. So there are z. B. the article at the observer with almost the same content also at Onmeda .

SOS Observer Foundation & Prix Courage

The charitable foundation “SOS Beobachter”, initiated by the observer , collects money for people living in Switzerland in need. With the observers belonging Prix Courage People are excellent, accomplished the courageous deeds or have demonstrated moral courage.

Presence on the Internet, TV and radio

Numerous articles in the magazine have been available online since 1999. The current issue is freely available in parts, but the complete issue archive is only available to subscribers. Today's website offers themed forums (computers, health, education, self-help, separation / divorce, etc.), which can also be used by non-subscribers.

Since 2016, the observer has been producing more moving image content, which is freely available on the website, YouTube and Facebook.

From 2013 to 2016 the Swiss radio and television SRF showed the TV series Observer TV . The coaching series produced by the observer in cooperation with Swiss television and Faro TV supports people in difficult life situations. The series was broadcast on a weekly basis on channels SRF 1 and SRF two .

In the radio program A Case for SRF 3 from Radio SRF 3 , which was discontinued in 2016, a specific question was dealt with on Wednesdays from 10 a.m. to 11 a.m. and analyzed by observer experts.


  • Arne Andersen: ... and so economical! The history of mass consumption and its effects: change and change in mentality presented on the “Swiss observer”. Chronos, Zurich 1998, ISBN 978-3-905312-64-5 .
  • Alfred A. Häsler: Strong for the weak. 55 years of contemporary history: the Swiss observer. Publishing company observer / Orell Füssli, Glattbrugg / Zurich 1982, ISBN 3-280-01418-2 (= observer book ).

Web links

Individual evidence

  1. a b WEMF circulation bulletin 2018 , p. 32 (PDF; 796 kB).
  2. a b WEMF Total Audience 2018-2 ( Memento of the original from October 15, 2018 in the Internet Archive ) Info: The archive link has been inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , P. 8 (PDF; 609 kB). @1@ 2Template: Webachiv / IABot /
  3. Axel Springer takes over Jean Frey AG. In: . December 20, 2006.
  4. The Swiss Jean Frey Verlag comes into German ownership. In: . December 20, 2006.
  5. Ringier Axel Springer Media Switzerland. The contracts are signed. In: Retrieved September 13, 2017 .
  6. Protein in the urine (proteinuria). In: Retrieved September 2, 2019 .
  7. Protein in the urine (proteinuria): when is that a concern? In: July 18, 2019, accessed September 2, 2019 .
  8. A case for SRF 3. broadcasts. In: .