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Early advertisement for Byrrh

Byrrh is a bittersweet, light red French aperitif with about 17 vol .-% , which has been produced in France since the second half of the 19th century and is also the name of the winery that produces the aperitif.

Composition and use

Byrrhh is a mixture of red wine (i. D. R. from the Carignan grape), flavored with extracts of Cinchona bark , spices from the region Languedoc-Roussillon and international spices such as cinnamon , bitter orange peel , gentian , chamomile , Kalumba , coffee and cocoa .

Byrrh is used as an additive in numerous cocktails or mixed drinks, e.g. B. Byrrh-Cocktail, Byrrh-Gin and Byrrh-Rye .


Former loading station of the Byrrh winery with a roof by Gustave Eiffel

The company was founded by the French Violet family in 1892. The artificial name BYRRH was derived from the two brothers, Simon and Pallade Violet, from a code system used in the clothing industry.

In 1910, the company had almost 750 employees. Twenty years later, Byrrh was the largest aperitif brand in France, with annual sales of 35 million liters and worldwide fame. In order to be able to deliver the products, a large train station with a loading and unloading hall 81 m long and 20 m wide was built in the middle of the plant, the glass roof of which was designed by Gustave Eiffel .

In 1961 the company was initially sold to CDC, which later merged with the spirits manufacturer Cusenier ( known for the production of absinthe , among other things ). These were taken over by the Pernod-Ricard group in 1976 , so that Byrrh are now part of Pernod-Ricard.

Today the company produces around 20 million liters of wine products every year. In addition to the original Byrrh aperitif, this also includes products such as Cinzano or Dubonnet .

The Byrrh winery (French: Caves Byrrh ) is located in Thuir near Perpignan at the foot of the Pyrenees . In the winery there is the largest wine barrel in the world with a capacity of just over a million liters. The barrel is still used to make the Byrrh aperitif.

Web links

Commons : Byrrh  - collection of images, videos and audio files

Individual evidence

  1. BYRRH Apéro, insider tip in bars
  2. a b Caves Byrrh
  3. a b 140 years of Byrrh
  4. a b c Michael Schuh: Pyrenees , page 257 [1]