The little pig
The small Schweinderl ( Austrian diminutive for pig ) is the common in the Austrian language expression and a generic brand for the unnamed domestic pig - piglets , which since 2005 as a testimonial for the Austrian supermarket chain Billa and their trademark " Yes! Naturally « as a guarantee for sustainable and organic food" advertises in TV spots .
Commercials
The changing “piglet actors” of the “forever young piglet” (see also there ) are trained by the film animal trainer Karl Lang . In the commercials - as is usual with other film animal operations - different piglets appear for different tasks. Annual three advertising films are made, which quickly becoming too large pigs do not end up in slaughterhouses , but are at selected organic farmers courtyards for around 500 euros per year and pig "pensioned".
According to the advertising company, the subject of the spots is a "cheeky but inquisitive pig that always has many clever questions for the farmer". Every commercial begins with the phrase , “spoken” by the synchronized piggy, “Sharpen your pig's ears, let's go!” And ends with the advertising slogan as the phrase “Yes! Of course ” . For this purpose, a pig is filmed while it is eating and the chewing movements are accompanied by the dubbing voice of the advertiser Rosa Haider-Merlicek.
In addition to “Schweinderl”, actor Wolfgang Lesky has appeared in the role of a farmer in a red checkered shirt since the first episode . Since he wears glasses in his private life, he is seldom recognized on the street. In the commercials he enters into a dialogue with the "piglet" and addresses it as a "piglet". His voice is recorded directly during the shoot .
The director of all episodes is the Austrian director Stefan Ruzowitzky , who also directed the Oscar-winning film The Counterfeiters .
The advertising line was conceived by the Austrian advertising agency Demner, Merlicek & Bergmann . The spots (or their creators) received awards, such as the Effie Award in gold and platinum , the State Prize for Advertising and the ORF advertising drum in silver. The advertising agency Merlicek & Partner has been responsible for the commercials since 2018 .
criticism
It is criticized that with these commercials " agriculture is depicted from a belittling, romantic, but by no means existing in reality" side.
Trivia
As is usual with films , some foods used as props outside the picking season are sometimes imitations ( e.g. raspberries in May).
reception
The popular commercial broadcast is often parodied satirically :
“The little pig is cute as it sniffs on the ground. "You, farmer" asks it, "will I still be slaughtered this year?" Then the farmer chews on his blade of grass and replies: "Yes of course!"
- Daily press satire “Yes! Of course, “pig flashes off demanding a raise.
- In an allusion by ORF , ex-politician Joschka Fischer should have improved the sustainability concept of the Rewe group, the parent company of Billa, instead of or like the little pig .
Web links
Katharina Seiser: Alles Roger PDF file , Maxima magazine, October 2008, accessed January 2018.
Individual evidence
- ^ Alois Grasböck: Pigs in conversation ; Konsument magazine 05/2013, at konsument.at
- ↑ Yes, Joschka! at orf.at
- ↑ a b c d e f g h Katharina Seiser: Alles Roger PDF file , Maxima magazine, October 2008, accessed in January 2018
- ^ Stefanie Ruep: Sanctuary instead of slaughterhouse; After three days of work in the pig pension ; at standard.at
- ↑ Bettina Figl: The pig is getting fatter , at wienerzeitung.at
- ↑ Our main actors , company website from janatuerlich.at
- ↑ Sascha Bunda: Merlicek & Grossebner and Yes! Of course: Schweinderl returns home at horizont.at. Retrieved July 19, 2020.
- ↑ Mersiha Kasupovic: Mayerl attacks Billa in an open letter at kleinezeitung.at
- ↑ "Yes! Of course, “pig flashes off demanding a raise at dietagespresse.com
- ↑ No “green paint” at orf.at
- ↑ Yes, Joschka! at orf.at