Yes! Naturally
Yes! It goes without saying that it is a trademark of the food company Rewe International in Austria. Under this brand, food that comes from organic farming is sold. It is not with the German Rewe trademark Ja! to be confused, which is designed as an entry-level price brand and can be seen as its Austrian equivalent, among other things Clever .
In 2010, Rewe sold an assortment of 1,100 items under the brand and achieved sales of 290 million euros. 80% of the products come from Austria itself, the rest from abroad, as these are not available in the country. For example, the citrus fruits are mainly sold from Sicily.
history
"Yes! Naturally “ was developed in 1994 by Werner Lampert for the Billa retail group under the then CEO Veit Schalle . In 1996 Billa was taken over by the Rewe Group .
In 1994 the brand started with 30 dairy, fruit and vegetable products. The range has grown rapidly, so bread and pastries, staple foods, frozen products and baby food were added. Now yes counts ! Of course, more than 1,000 products. Yes! Of course, we have a partnership with 7000 organic farmers and around 80 selected partner companies. Although primarily Austrian products are advertised, Ja! Of course, the range also includes fair trade products that cannot be obtained from Austrian production, such as coffee and bananas.
Today is yes! Of course, according to their own statement, the largest organic brand in Austria. In addition to Billa, it is also sold in the Merkur , Bipa , Sutterlüty , ADEG and their subsidiary AGM companies . In Italy the trademark is called “Sì! Naturalmente " .
In 2011, Rewe International sold goods worth 312 million euros with the brand. A total of around 7,000 organic farmers delivered in this sector.
Since February 12, 2018, all products have been manufactured 100% palm oil-free.
In 2019, the Upper Austrian Chamber of Labor had twelve different soy drinks tested for nickel by the Agency for Health and Food Safety . The values were between 0.25 ( Dennree Soy Drink Natural) and 0.69 milligrams per liter (Yes! Of course, organic soy drink). With the soy milk from Ja! Of course , a child weighing 30 kilograms has already consumed more than twice as much nickel with a quarter liter as recommended by the EFSA .
Others
The popular advertising the brand is a curious, speaking Schweinderl that occurs in regular episodes broadcast, starting with the saying bluntly's your pig ears, let's go! .
Due to its popularity in Austria, the brand also played a role in the National Council election campaign in 2006 , after the former Billa managing director Veit Schalle, who was a candidate for the BZÖ , wanted to use this slogan in the election campaign as well. After Rewe threatened to cease and desist lawsuits, the BZÖ waived the billposting.
In 2012 the brand was selected as the most popular Austrian brand. It reached 11th place in the ranking of all the most popular brands.
Web links
- janatuerlich.at - website of the brand
Individual evidence
- ↑ Record for organic brands in NÖN (week 50/2011 - supplement for the entire state)
- ↑ Record year for Yes! Of course in the NÖN week 15/2012 page 17, state edition
- ↑ Yes! it works - the path to 100% palm oil-free In: magazin.janatuerlich.at, February 12, 2018, accessed on February 14, 2018.
- ↑ Soy drinks: Alarmingly high nickel contents. In: ooe.arbeiterkammer.at. Retrieved May 28, 2019 .
- ↑ Billa / Rewe Group prohibits BZÖ from using its "yes! Of course" slogan ( memento of the original from February 25, 2016 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. , Börse-Express.com dated September 11, 2006
- ^ The favorite brands of Austrians from December 10, 2012, accessed on January 18, 2013.
