Stretcher
| Dehner Holding GmbH & Co. KG
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|---|---|
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| legal form | GmbH & Co. KG |
| founding | August 1, 1947 |
| Seat |
Rain (Lech) , Germany
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| management | Georg Weber, Hansjörg Flassak, Bernhard Hönig, Oliver Haller Frank Böing (all managing directors of the general partner Dehner GmbH) |
| Number of employees | average 5,662, of which 2,841 part-time employees (corresponds to a full-time equivalent of 1,207 employees) (2017) |
| sales | EUR 760.2 million (2017) |
| Branch | Retail and wholesale (garden center, agricultural trade) |
| Website | www.dehner.de |
| Status: 2017 | |
Dehner is a garden center chain represented in Germany and Austria, as well as a wholesale and agricultural trading company . The company's headquarters are in Rain am Lech . In 2016, the company transformed into a holding structure. A central corporate division under the roof of Dehner Holding GmbH & Co. KG is Dehner Gartencenter GmbH & Co. KG with the direct and indirect subsidiaries Dehner Zoo GmbH and Dehner Gartencenter Österreich GmbH & Co. KG. Other companies include degro GmbH & Co. KG (wholesale for garden and pet products), Dehner Agrar GmbH & Co. KG (trading in agricultural products), Dehner Logistik GmbH & Co. KG, Dehner Immobilien GmbH & Co. KG and Dehner Immobilien Münsterland GmbH & Co. KG.
The owner is the Weber family. The company is operated in the legal form of a GmbH & Co. KG , the general partner is Dehner Verwaltungs-GmbH, the general partner's managing directors are Georg Weber (grandson of the company founder of the same name and son of Albert Weber), Hansjörg Flassak, Bernhard Hönig, Oliver Haller and Frank Boing.
Company history
The company was founded on August 1, 1947 by Georg Weber and his wife Albertine, née Dehner, as a two-person business under the name "Dehner & Co - Samenzucht - Samengroßhandel " in Rain and initially began trading field seeds (clover and Grass). The impetus for this was that Georg Weber's parents-in-law also traded seeds as well as food and seed cultivation was Weber's hobby. Since many people still grew their own vegetables in the post-war years, Weber turned his hobby into a business at the age of 37. In 1949 the first branch was opened in Augsburg. However, as the standard of living increased, the kitchen gardens turned into ornamental gardens. Weber followed the trend and founded the plant and later garden accessories business. Initially, he limited himself to mail order after catalog orders, later garden centers were added, initially in southern Germany. Weber subsequently built up the company into the largest pure garden center chain in Germany (later supplemented by pet and zoo departments) and into the largest employer in the city of Rain.
In 1980 he had already created over 500 jobs at the company's headquarters in Rain; in November 2015, Dehner had 5,150 employees, 1,100 of them at the company's headquarters. The other 4,000 employees were employed in the 122 branches in Germany and Austria at the time. The Dehner Group's sales in 2017 totaled 760.2 million euros.
Dehner Agrar
Today's agricultural division "Dehner Agrar GmbH & Co. KG" developed from the company's original core business, which was founded as a seed wholesaler. Today, almost 50 specialist advisors supply farmers and resellers with seeds (maize, grain, rape, grass, catch crops ), pesticides and trace elements. In addition to sales, Dehner Agrar GmbH & Co. KG concentrates on advising customers on crop cultivation and employs around 80 people in southern and eastern Germany. Dehner Agrar has three warehouses: In Rain am Lech, Döbeln (Central Saxony, Saxony) and Burgebrach (Upper Franconia, Bavaria). Since 1976, Dehner Agrar has organized the annual maize show days in Rain am Lech, the largest information event of its kind in southern Germany.
Dehner garden centers and pet shops
With currently (as of December 2017) 126 garden centers and over 5,500 employees, Dehner is the market leader among pure garden centers in Germany. There are 12 locations in Austria. Most of the branches are in southern and eastern Germany; the company is currently expanding rapidly into northern Germany (the 100th German store was opened in March 2007 in Langenhagen near Hanover). Similar to DIY garden centers and purchasing cooperatives for owner-managed garden centers, Dehner also carries several own brands in various ranges, for some years even for plants.
In contrast to other garden centers, an integral part of almost all Dehner markets is the presence of a specialist pet shop department for small pets (in Traunstein and Langenhagen near Hanover, even Greek tortoises are for sale) and, in contrast to most DIY garden centers, a floristry department with cut flowers . In 2013 Dehner opened its own online shop in Germany and in 2016 one in Austria.
With the EXPRESS service, the company delivers fresh plants, flowers and woody plants and other items available in the market on the desired date in the catchment area of the markets.
In 2004 Dehner was awarded the Bavarian Quality Prize of the Bavarian State Government, above all for her achievements in the areas of “quality strategy” and “integration of employees in a company concept”. At the entrepreneurial conference of the Bavarian savings banks in Nuremberg in 2006, Dehner was awarded the audience prize of the Bavarian Founder's Prize.
There are works councils at Dehner . At the end of 2007 Dehner resigned from the "Association of German Garden Centers" (VDG, industry association of owner-managed German garden centers).
In 2009, a planned expansion of the company into Switzerland was rejected again.
degro
The company Dehner supplies under the private label "degro" (a contraction of De omputer Gro ßhandel ), as well as among foreign brands , garden and pet supplies assortments (. Eg fertilizers , small animal and bird feed , as well as accessories) to other retailers , such . B. several discount stores .
Gardeners' settlement Rain
From 2000, Dehner initiated and implemented the idea of vertical (and horizontal) cooperation between production and trade in the form of a gardener's settlement in cooperation with the city of Rain and the Free State of Bavaria in order to deliver goods " just in time " in southern Germany, close to the company headquarters to generate. This has several advantages for both sides, e.g. B .:
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- Short transport routes: faster logistics, the goods can be offered in the garden center in fresher quality and with lower transport losses, lower transport costs
- Long-term supplier loyalty: easier cultivation planning, sales security, simpler quality control during production, better producer prices
- Competitive area sizes compared to companies in Holland and on the Lower Rhine through specialization enable lower purchase prices for stretchers.
- Training cooperation
The inauguration of the gardeners' settlement took place on March 30, 2000.
Flower Park and Flower Hotel
Another creation is the flower park with the flower hotel, a 115,000 m² “green” shopping and event center at the headquarters in Rain with an attached show park and a restaurant including a garden bistro and hotel that was renovated in 2016.
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The public flower park (50,000 m²) and the public Georg Weber Park, which was donated by the company founder and named after him, were sub-areas of the "Small State Garden Show " in Rain in 2009. In 2003, a Friends of the Garden Show was founded. Motor of the project ”(quote from Mayor Martin, Rain, according to the Donauwörther Zeitung from November 19, 2003) Dehner's managing director Albert Weber is. Dehner was also represented on the supervisory board of the (now dissolved) company that carried out the garden show. The core area of the garden show grounds from 2009 is now dedicated as a city park.
Dehner Foundation
The "Dehner Aid Fund for People in Need" was endowed with a capital of 100,000 euros when it was founded on September 27, 2001 by Dehner GmbH & Co. KG. In addition, at the beginning of 2003 there was a further 50,000 euros, in 2001 another 45,000 euros. Through an annual donation from the Dehner company and internal and external donation campaigns, the capital is to be increased further in the future. However, all other donations by the company have since ceased to exist.
When the foundation was founded, Sissi Wersing (chairwoman, daughter of the company's founder Georg Weber), Josefine Meßner (deputy chairwoman) and Hansjörg Flassak were members of the board of directors. The chairman of the Dehner relief fund is currently Albert Weber, senior director of the group of companies (as of November 2015).
Marketing and communication
The company has a broad marketing and communication presence and is a platform for leading branded goods and private labels. Dehner is represented on German and Austrian TV with creative commercials. Dehner has been a Payback partner since 2013 . Advertising agencies such as GDS Hamburg, Serviceplan Munich, ORCA Hamburg, Lingner Marketing Fürth work for Dehner. ORCA Hamburg supported Dehner in the development of the TV spots. GDS from Hamburg is responsible for the design of the logo and many of its own brands. The Hamburg advertising agency has been working for Dehner since 2007 and has contributed to the company's uniform corporate design .
Web links
- Official website of Dehner garden center
- Official website of the Dehner Blumen Hotel
- Official website of Dehner Agrar
- Official website of degro
- Official website of the Gärtnersiedlung Rain GmbH
Individual evidence
- ↑ Consolidated financial statements December 31, 2017. In: Published 2017 consolidated financial statements. December 31, 2017, accessed on February 16, 2019 .
- ↑ Dehner Group positions itself as a holding company . ( taspo.de [accessed on May 24, 2017]).
- ^ Augsburger Allgemeine: Dehner expands its management . In: Augsburger Allgemeine . ( augsburger-allgemeine.de [accessed on May 24, 2017]).
- ↑ Dehner: Dehner expands management - Frank Böing new Chief Sales Officer. Retrieved September 27, 2017 .
- ↑ 40 years of Maisschau at Dehner. In: www.augsburger-allgemeine.de. Augsburger Allgemeine , September 6, 2016, accessed on July 31, 2017 .
- ^ Dehner Express: Plants & Co. overnight . ( taspo.de [accessed on May 24, 2017]).
- ↑ What is actually going on at the garden center company Dehner? . augsburger-allgemeine.de. Archived from the original on August 16, 2012. Retrieved March 10, 2014.
- ↑ Augsburger Allgemeine: A company sets the tone . In: Augsburger Allgemeine . ( augsburger-allgemeine.de [accessed on May 24, 2017]).
- ↑ Gastronomy: Blumencafé celebrates opening after renovation in: Augsburger Allgemeine on March 14, 2011
- ↑ Advertise & Sell: Funny anniversary spot: Dehner and the "super gardener" | W&V. Retrieved May 24, 2017 .
- ↑ Dehner is now a PAYBACK partner . In: DEGA GALABAU . ( dega-galabau.de [accessed on May 24, 2017]).