DynAdmic
| DynAdmic | |
|---|---|
| legal form | GmbH |
| founding | 2013 |
| Seat | Dusseldorf, Germany |
| management | Global CEO: Stéphane Bonjean
Global CTO: Bruno Champion Managing Director: Corinna Heßler |
| Number of employees | 100 |
| Branch | Digital media |
| Website | dynadmic.com |
DynAdmic is an international marketer in digital video advertising . The German headquarters are in Düsseldorf . With additional locations in Bogota , Dubai , Cannes , Mexico City , New York City and Sao Paulo , DynAdmic covers video demand in EMEA , the USA and Latin America .
concept
The company has created a new concept of targeting based on an innovative technology for analyzing and identifying video content. In this way, the real-time interest of the user is identified in order to display the right advertising to the right person at the right time. For this purpose, the video content that is uploaded to the DynAdmic Publisher network is analyzed . This step is carried out using an innovative audio recognition technology in order to be able to categorize and classify the content. The main focus is on semantic and contextual targeting , whereby the right target group can be reached via interests, keywords, brand targeting, industry events, etc. Bookings are possible as managed service , self-service and PMP. Some of the world's largest brands, including BMW , Red Bull , Kellogg’s , McDonald’s and American Express , rely on DynAdmics technology to deliver high-performance video ad campaigns in the most secure environments.
Products
The product portfolio has grown since the company was founded and ranges from video advertising to display ads to interactive formats such as Story Adz, which combine images and videos.
history
The idea to bring DynAdmic to life was born in December 2012. Just one month later, in January 2013, DynAdmic SAS was founded as a start-up in the field of online advertising in France by co-founder and CEO Stéphane Bonjean and co-founder and CTO Bruno Champion founded. After nine months of product development , the first campaign with client Atlas for Men was launched in France . With the first campaign in Austria in November 2013, the step into other European countries was dared for the first time. The first German campaign was launched from France in April 2015. In May 2017, considerations were made on how to meet customer needs more effectively and to increase the number of campaigns received. The decision was to open a new location in Germany. Just seven months later, the current Managing Director emigrated from the south of France to Düsseldorf and rented a co-working space there. Today the location in Düsseldorf has moved into its own premises and has been registered as a GmbH in the Cologne Commercial Register since June 2019 . The DA-CH region and the Netherlands fall under the responsibility of DynAdmic Deutschland GmbH .
Web links
- https://eu.dynadmic.com/
- https://www.glassdoor.de/%C3%9Cberblick/Arbeit-bei-DynAdmic-EI_IE1481005.11,19.htm
- https://www.kununu.com/de/dynadmic
- https://www.tritondigital.com/about/partners/DynAdmic
Individual evidence
- ↑ DynAdmic - Take a deep dive into targeting. Retrieved April 24, 2020 .
- ↑ DynAdmic Uses Digital Element's Mobile-Derived Geolocation Data within Its Digital Video Advertising Targeting Solution. December 5, 2017, accessed April 24, 2020 .
- ↑ DynAdmic. Retrieved April 24, 2020 (American English).
- ↑ DynAdmic - Take a deep dive into targeting. Retrieved April 24, 2020 .
- ↑ MarketScreener: Tradedoubler: becomes the first provider of video advertising in performance marketing through strategic participation in DynAdmic | MarketScreener. Retrieved April 24, 2020 .
- ↑ Sophia Antipolis: DynAdmic raises 3 million dollars. In: Invest in Côte d'Azur. October 20, 2014, accessed on April 24, 2020 (Fri-FR).
- ↑ DynAdmic Company Profile: Valuation & Investors | PitchBook. Retrieved April 24, 2020 (English).
- ↑ Laura Langer: DynAdmic is expanding: New office in the media city of Düsseldorf. In: Marketingleiter.today. November 7, 2017, accessed April 24, 2020 .
- ↑ From the south of France directly to the Super7000. In: Super7000. May 20, 2019, accessed April 24, 2020 (American English).
- ↑ DynAdmic Germany GmbH, Dusseldorf. Retrieved April 24, 2020 .