Ewald Wessling

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Ewald Wessling (2010)

Ewald Wessling (born January 21, 1961 in Neuwied ) is a German economist . He teaches as a professor for new forms of communication at the Hanover University of Applied Sciences , where he heads the Public Relations course and is Deputy Chairman of the Supervisory Board of the Vogel Communications Group and a guest on the Board of Trustees of the Ferdinand Heine Foundation.

Life

Wessling, son of the engineer Josef Gerhard Wessling and Hiltrud Wessling , b. Hauschild, passed the Abitur at the Peace School in Münster and then studied economics, journalism and philosophy there. From 1983 to 1984 he did his community service at the DJK Sportschule in Münster. In 1986, Wessling completed his studies with a degree in economics and joined Manfred Borchert in 1990 with the work Individual and Information. The acquisition of information and knowledge in economic theories of action is a doctorate . For his work he received the dissertation prize of the Westphalian Wilhelms University.

From 1990 to 2006 Wessling worked as a manager in the magazine industry and most recently as managing director of a medium-sized publishing house. During that time he studied from 2000 to 2005 in programs at Harvard Business School and the Stanford Graduate School of Business . From 2006 to 2010 Wessling was Professor of Communication in Digital Change at the SRH Hochschule Calw and SRH Hochschule Berlin . Since 2010 he has been professor for new forms of communication at the University of Hanover.

Wessling deals with the effects of digital change on society, people and companies. To this end, he gives seminars and gives lectures, among other things, at congresses, management meetings or company customer events. He is interview partner on these topics for WDR , SWR and SAT 1, among others .

Wessling was Chairman of the Supervisory Board of Wizelife AG ​​from 2011 to 2017 and is Deputy Chairman of the Supervisory Board of the Vogel Communications Group , a German specialist media company, as well as a guest on the Board of Trustees of the Ferdinand Heine Foundation.

Ewald Wessling is married and has four children.

Publications

  • Federalism in the state and economy. In: J. Schumann (Ed.): The state in the national economies of Poland and the Federal Republic of Germany. Bad Honnef 1989, pp. 154-170.
  • Federalism as an economic policy strategy for the unification of Europe. In: Hanns Martin Schleyer Foundation (ed.): European integration. How much competition - how much bureaucracy? Cologne 1989, pp. 114-115.
  • with J. Nawatzki: Information as an object of information management. In: Scientific Journal. Leipzig Graduate School of Management. Vol. 19, 3/1992, pp. 27-38.
  • with M. Leschke: evolution vs. Neoclassical. An analysis based on the theory of scientific research programs. In: Homo Oeconomicus. Volume 11, Number 2. 1994, pp. 255-291.
  • TV with the mouse. In: ARTE magazine. Issue 4, 2007, pp. 16-17 ( online )
  • Parallel media use in pod time. In: tendency. Issue 2, 2008, pp. 14–15 ( online )
  • Customer 2.0 - How the Internet makes the customer king. In: Expodata. 7/2008, pp. 28–29 ( online )
  • It doesn't work without a new culture. In: dnv - the new distribution. 17-18, 2008, pp. 126-127.
  • Web 2.0 - How the new media are changing information and consumer behavior. Wiesbaden 2008 ( online )
  • Internet changes people, markets and society. In: ipw - The paper. 7/2009 (article on CD-ROM).
  • Opportunities for daily newspaper publishers in the digital world. In: Annual report 2008 of the Deutsche Druck- und Verlagsgesellschaft mbH. Berlin 2009, pp. 28–38 ( online )
  • Why we have to learn from our children online. In: Saxon newspaper. 10/2009 ( online )
  • Why is our future digital? In: N. Buschhaus (Ed.): Why. Offenbach 2010, pp. 264-275.
  • Media change and digital revolution. In: U. Dittler, S. Selke (Ed.): Postmedialerealities from an interdisciplinary perspective. Contributions to the future of the media. Munich 2010, pp. 27–48.
  • Strategic paths into digitization - the BILD case study. In: A. Rott (Ed.): Case studies on media management. Hamburg 2010.
  • Aren't they all a little bit of publishers? In: impresso. 01/2011, pp. 4-8.
  • Where the digital journey is going. In: text internal. Issue 9, 03/2011 ( online )
  • Revolution 2.0 - eel principle and swarm knowledge. In: HR Performance. 07/2011 ( online )
  • Publishing management in the digital upheaval. In: O. Hengerer (Ed.): Change Management: Perspektiven. Berlin 2011, pp. 156–188.
  • Learning from Google & Co. 3rd edition. Offenbach 2012, ISBN 978-3-86936-132-1 .
  • Experimentation needs to be learned - strategies for digital change In: M. Haller (Ed.): We need newspapers! What you can do with the newspaper. Trend description and best practices Cologne 2015, pp. 41–50.
  • SWOT is good - TOWS is better In: prmagazin 08/2015, pp. 56–61.
  • Reaching target groups in a playful way In: prmagazin 01/2016, pp. 46–53.
  • Using digitization successfully 4th edition. Offenbach 2016, ISBN 978-3-86936-740-8 .

Web links

Individual evidence

  1. ↑ z. B. Excursion into the digital world and Web 2.0 ( Memento of the original from September 3, 2014 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , Beeke Kurier, November 27, 2011, Welcome to Digital ( Memento of the original from September 3, 2014 in the Internet Archive ) Info: The archive link has been inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , econo 10/2011, September 30, 2011. @1@ 2Template: Webachiv / IABot / ewald-wessling.de @1@ 2Template: Webachiv / IABot / ewald-wessling.de
  2. ↑ Interview with WDR ( Memento of the original from September 3, 2014 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice.  @1@ 2Template: Webachiv / IABot / ewald-wessling.de
  3. ↑ Interview with Sat1
personal data
SURNAME Wessling, Ewald
BRIEF DESCRIPTION German economist, university professor and manager
DATE OF BIRTH January 21, 1961
PLACE OF BIRTH Neuwied