Braunschweig brewery
The Braunschweig Brewery is a large brewery in Braunschweig .
history
On December 28, 1871, the brothers Christian Gustav and Carl Heinrich Bendt founded a brewery on the grounds of the garden restaurant "Zum Feldschlößchen" in the immediate vicinity of Richmond Castle in Braunschweig, which was popularly known as "Feldschlößchen".
After a change of ownership, the brewery traded as the beer brewery zum Feldschlößchen by Noetzel & Otto and was converted into a stock corporation in 1888 . In 1919 brewing rights and supply contracts were acquired from Braunschweiger Löwenbrauerei eGmbH . In 1920 the Braunschweiger Aktien-Bierbrauerei Streitberg was incorporated , which was associated with a renaming to the Feldschlößchen-Streitberg AG brewery . At that time, the supervisory board consisted of various Brunswick dignitaries, including B. the manufacturer Gustav Schmalbach .
In 1925 the company exceeded the 100,000 hectolitre mark of brewing output per year and has been a large-scale brewery ever since.
From 1989 she was a daughter of the Hamburg Holsten brewery . The Sächsische Brau-Union in Dresden, which was also taken over by Holsten, was named Feldschlößchen in 1995 and continued the tradition of one of the predecessor companies, the Aktienbrauerei zum Feldschlösschen in Dresden . Since 2004, both Holsten and the Swiss Feldschlösschen brewery have been part of the Danish Carlsberg brewery group .
On June 29, 2009 the sale of the Feldschlößchen brewery in Braunschweig to the Oettinger brewery was announced. The location, including the brewery and other buildings, was taken over by Oettinger and transferred to the new Braunschweig brewery as a branch of the Oettinger brewery. The Braunschweig brewery is the third largest brewery in the Oettinger Bier brewery group and the largest brewery in Lower Saxony.
The renamed Feldschlößchen Brauerei GmbH and the traditional Feldschlößchen brand remained with Carlsberg until 2010, while the Braunschweig Feldschlößchen Pilsner was already brewed and bottled from December 2009 to 2014 by competitor Hofbrauhaus Wolters as part of a contract brewing contract. In March 2014 the Hofbrauhaus Wolters lost the brewing rights to Feldschlößchen; the contract brewing contract went to the Einbeck brewery .
Products
Feldschlößchen Pilsner , which has been the leading brand since 1974 , is brewed in the Pilsner style. While Feldschlößchen Export used to include an export beer in the range, more recently mixed beer beverages such as Feldschlößchen Radler and Feldschlößchen MiXX (cola and beer) have been sold.
The beer specialty " Duckstein ", a reddish top-fermented beer , has been produced in Braunschweig since 1987. When Holsten took over the Lübzer Brewery in Lübz, Duckstein production was relocated there.
The brewery had come up with an unusual product presentation for the beer "5.0 Original" - the alcohol content of the beer of 5.0% gives it its name. This product completely dispenses with advertising and an elaborate packaging layout. This strategy is also explained on the product label. The beer is sold in 0.5 liter bottles and cans. Pils, Exportbier, Hefeweizen, Citrus, Radler and Cola beer are offered under this name (the latter two under the name "2.5 Original"). The name of the brewery does not appear on the packaging.
As evidenced by the labels, the Braunschweiger Feldschlößchen brewery brewed both the Hefeweizen beer, which Aldi Nord sells under the name “Karlsquell”, as well as the Pilsener “ Schultenbräu ” (known from the New Kids series ) and the one offered by Aldi Süd Malt drink "Karlskrone" and the mixed beer drinks "Karlskrone Radler" and "Karlskrone Lemon & Beer". The name of the brewery was mentioned on the labels of the soft drinks with the names "River" and "Bio Drink". The Braunschweig brewery has put the label on the “Karlsquell Malz” offered by Aldi Nord (also produced by the Frankfurter Brauhaus ) and on the “Rodeo Malz” offered by Penny, as has the “Original Turmbräu Malz” brand since autumn 2018. Furthermore, the label of the brands "Original Turmbräu Pils" and "Original Turmbräu Export", which can be purchased in the Penny supermarket chain, indicates the Braunschweig brewery as the producer.
Social commitment and sponsoring
The Feldschlößchen Brewery Braunschweig has been supporting the Eintracht Braunschweig soccer team since 1950 and their women's hockey team since the 1970s. Between 1984 and 1988, the brewery was the shirt sponsor of the Hannover 96 footballers . Since 1985 it has been offering an annual “Feldschlößchen Nature Conservation Prize”. In addition, she supported the establishment of the Braunschweig “Museum of Photography” and made an annual exhibition possible there.
literature
- Feldschlösschen Brewery (ed.): 100 years of Feldschlößchen AG brewery 1888–1988. Ruth printing house, Braunschweig 1988.
- NN: 75 years of the Feldschlößchen AG Braunschweig brewery 1888–1963. Westermann Verlag, Braunschweig 1963.
Individual evidence
- ^ Handbook of German stock corporations . 30th edition 1925, volume 2, p. 4008 f.
- ^ Economy 10/2009, magazine of the IHK Braunschweig.
- ↑ Press release Hofbrauhaus Wolters: Bottled beer from Feldschlößchen will also come from Braunschweig in the future! Because beer needs a home! [http://www.hofbrauhaus-wolters.de/html/inhalt_wneues.php] (formerly as of March 2010, no longer available, not archived).
- ↑ Braunschweiger Brewery - Wolters loses Feldschlößchen . In: Hannoversche Allgemeine Zeitung .
Coordinates: 52 ° 14 ′ 55.2 " N , 10 ° 31 ′ 47.6" E