Film and wife

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Film and wife

description German popular magazine
publishing company Seasons publisher
Headquarters Hamburg
First edition 1949
attitude 1969
Frequency of publication biweekly
Sold edition 444,100 copies
(1964)
Editor-in-chief Curt Waldenburger
editor Kurt Ganske and Martin Christiansen
ZDB 42465-1

Film und Frau was a biweekly German consumer magazine of the Hamburg seasons publishing . She mainly devoted herself to movies and fashion. After being renamed several times, it was incorporated into the women's magazine Petra, which was taken over by the publishing house Gruner + Jahr .

founding

After the end of the war in 1945 , newspapers and magazines were only allowed to appear in Germany with the permission of the occupying powers . Since it was difficult to obtain licenses for political papers, a series of non-political magazines such as program magazines, knitting sample books or women's magazines were initially created. Under these conditions, Kurt Ganske and Martin Christiansen received a license from the British occupation government in 1948 to found a publishing house, the Voice of the Woman , which was later renamed the Jahreszeiten Verlag. They founded the magazine Film und Frau in the large format 26.5 by 36 centimeters. The experienced newspaper maker Claus Waldenburger , who had headed the family magazine Mein Blatt until 1944 , came as editor-in-chief .

Conception

Film und Frau was aimed at a so-called upscale readership who , after the hardship of the war and post-war years, wanted to deal with fashionable clothing, the glamor world of cinema and luxurious home furnishings again during the economic boom . Film and women stood out from the magazines of that time by their elaborate presentation, with gold-colored emblems and rotogravure cover images of famous film stars. The concept was successful. The print run in 1964 was 444 100 copies per copy. (For comparison: the rival magazine Brigitte reached 797 696 copies at this point in time.).

photography

The former UFA photographer FC Gundlach , who continued his career with Film und Frau , characterized the paper with the words: “perhaps the zeitgeist paper of the 50s”. His photo series showed Parisian fashion shows with evening dresses and precious furs, which in the time of tight money shortly after the currency reform could only mean dreams for an average reader.

Among the photographers of the paper were Regina Relang , Charlotte Rohrbach , Will McBride , Inge and Hubs Flöter , Sonja Georgi , Joe Niczky , Herbert Tobias and in Paris: Willy Maywald . The cover photos featured photos of film stars of the time such as Lil Dagover , Marlene Dietrich , Maria Schell , OW Fischer , Sonja Ziemann , Romy Schneider , but also international greats such as Simone Signoret or Curd Jürgens . In later years reports about crowned heads followed.

Offshoot

In 1957, Film und Frau published the first special issue Architecture . Between 1960 and 1966, two special editions followed annually. These special editions then appeared at ever shorter intervals until the publisher switched to a biweekly rhythm in 1985. After being renamed Architecture and Cultivated Living in the meantime , the paper still appears independently as A&W Architektur & Wohnen .

The end

In the mid-1960s, television increasingly supplanted cinema films. The Jahreszeiten Verlag felt that film and women had become outdated and the regular readers had aged. The publishing house acquired the women's magazine Petra from the competition Gruner + Jahr , which was tailored to the interests of younger women. After several name changes, the film and the wife went into the Petra, which still exists today . The old film and woman booklets with the star covers are still traded in antiquarian fashion.

literature

  • Sylvia Lott-Almstadt: The women's magazines by Hans Huffzky and John Year: On the history of the German women's magazines between 1933 and 1970. Wissenschaftsverlag Spies, Berlin 1985, ISBN 3-89166-011-1
  • Sylvia Lott-Almstadt: Brigitte 1886 - 1986. the first 100 years. Chronicle of a women's magazine. Gruner + Jahr, Hamburg 1886, ISBN 3-570-04930-2
  • Esther Ruelfs and Ulrich Pohlmann: The elegant world of Regina Relang: fashion and reportage photography . Hatje Cantz Verlag Ostfildern 2005, ISBN 3-7757-1588-6 .
  • Jörg Böhn: Film and wife in the collector's magazine Trödler Kompakt , Issue 9, 2006.

Individual evidence

  1. ↑ Christoph Moderegger: Modefotografie in Deutschland , dissertation, Norderstedt 2000, p. 130, ISBN 3-8311-0731-9
  2. ^ Spiegel from August 26, 1964: Women's magazines. Petra and Paula. Press in the mirror .
  3. ↑ Georgi, Sonja in: General Artist Lexicon . The visual artists of all times and peoples (AKL) Volume 51, Saur, Munich a. a. 2006, ISBN 3-598-22791-4 , p. 459